Digital Marketing Archives - Page 8 of 10

How Small Business leaders Can grow their business by Digital Marketing?

December 12, 2020December 15, 2020 admin

Business is always a business and dream of their owner to make it large, but as Covid-19 hit the worldwide business, so due to this more than 14 million Americans become unemployed due to shuted down of around 31% of small and medium-sized businesses. Consumer confidence drives the USA economy and with uncertainty still on the horizon, business owners should consider the value of their advertising expenditures.

The Current State Of Affairs

According to a Facebook’s State of Small Business survey Report, the hospitality and service industry took the hardest hit across all sectors (it is around 43%) and wellness, fitness, and other professional services followed close behind (approx. 41%). But we are assuming that the retail industry wasn’t nearly as affected with 23% of businesses are not operating.

Promotional Work

Lets connect with some business owners and when we or you asked about their cash flows within the past 30 days it was clearly evident that cash outflow is greater than their inflow. This has led many business owners to turn digital in order to interface with their customers, ranging from digital ordering tools to door step delivery ontime.

As of now every form of the traditional marketing can be transforming into a digital marketing. The only difference is that with digital marketing you’re able to identify exactly who is and where is your target audience is located, and what interests they have beyond the scope of your business. Additionally, the tracking capabilities are virtually limitless. Meaning every single dollar that you spend on the promotion of your business can be directly attributed to your promotional campaign(s).

Digital Marketing Service Cost

Whenever we talk about any business, it promotion and others we think about the cost, so the cost of running digital campaign can be far less than running your traditional marketing campaign for the business promotion. Lets take billboards, for example. Depending on where your placement is, I’ve seen that the cost can range anywhere between 1,20,000 to 1,80,000 per month. Given that you’re targeting the city you’re operating in, you could easily run display ads with far more reach and trackability than billboards. Bear in mind that you still haven’t included the cost of printing, installation and its monthly maintenance. Since one of the current biggest issues with cash flow is that outflow is greater than inflow you can see how cost plays a bigger role now more than ever. Overall, if used correctly, digital marketing can help your business acquire and retain customers with a significantly lower cost per acquisition than your traditional marketing efforts.

The Biggest Question – Where To Start?

When we do a meeting with any business owner mainly small business owner, their simple question to us is that, from where you will start, so the best place to start is to do your own research into what different tactics you can use in order to fulfill your goal(s), becasue a business owner knows their audiance but they do not not how to reach, that way we make with the help of digital marketing. Sometimes my client don’t even have to pay that time then we provide them free consultancy just to start and we suggest to creating and optimizing your Google My Business page becasue once they came online they get benefits and later of sooner they needs a professional digital marketing agency. they can also:

• Set-up your Google Webmasters

• Fix website issues based on Google PageSpeed

• Put your business in your local and national online directories

These are just a few ideas for your SEO and digital marketing, and there are still many other avenues such as e-mail marketing, social media advertising, pay-per-click (PPC) advertising and so on. Once you’ve identified what platforms are needed you can then utilize these tactics and develop your overall strategy. You can either do this in-house or hire an agency to do it for you, but before you look at hiring out, you would do well to educate yourself on the basics of digital marketing first.

Which platforms a business owner can use?

Two of the most frequently used platforms, Google and Facebook, have endless free resources available to help business leaders and marketing professionals alike get up to speed on the latest advances in the digital landscape. Setting up and updating profiles on Facebook, Instagram, Yelp or Google My Business doesn’t take a marketing background to figure out.

When it comes to leveraging your website, you may not have the know-how or budget to develop a state of the art site — but if you can get your web developer to help you install a few simple bits of script, you can learn so much more about how people interact with you digitally. You may think you know your audience, but Google Analytics will enable you to truly know everything about their age, gender, location, interests and even the journey they tend to take through your website. And if you’re interested in moving into paid advertising, free demographic analysis tools from Google and Facebook will help you build audiences that are already aware of and engaged with your brand.

Conclusion

Finally, you should always benchmark yourself against your competitors. Look at what they’re doing with their digital presence — Facebook will even let you see your competitor’s ads. By observing how your competitors operate in the digital sphere, you can use their presence as inspiration and a jumping-off point for your own digital marketing. And if your competitors have a lackluster digital presence, that means you have a wealth of untapped potential available in your local market.

Even if you don’t intend on personally executing your company’s marketing strategy, education on digital marketing fundamentals is paramount in finding the right candidate or agency to help you fulfill the role. Because if you don’t take the initiative to know what you’re interviewing candidates or auditioning companies for, you will get taken advantage of.

How Digital Transformation keep your business safe in COVID-19

September 30, 2020September 30, 2020 admin

As of now, as per my knowledge every Business Leader plays a vital role in determining whether their organization exploits the innovative opportunities provided by technology or not.

So, now these days everyone means 7 out of 10 entrepreneurs talks about Digital Transformation but really a very few know about it and actually how to do it for growth!

So, here I want to say that digital transformation is imperative for all types of businesses, from the micro, small, medium, to the big enterprise. That message comes through loud and clear from seemingly every keynote, like panel discussion, article, or study related to how businesses can remain competitive and relevant when the world becomes digital very fast. What’s not clear to many business leaders is that, what is digital transformation means. Is it just a catchy way to say moving to the cloud? What are the specific steps we need to take to adopt it? Do we need to design new jobs to help us create a framework for digital transformation, or hire a consulting service? What parts of our business strategy need to change? Is it really worth it or not?

Why digital transformation matters?

A business can take on digital transformation due to several reasons. But by far, the most likely reason is that they have to take it as the survival issue. In the wake of the pandemic i.e CORONA, an organization’s ability to adapt quickly to supply chain disruptions, time to market pressures, and rapidly changing customer expectations has created a critical situation for all the business persons.

How COVID-19 pandemic changed digital transformation?

Due to this CORONA pandemic “We’ve seen a rapidly re-shaping of both the “what” and the “how” of companies’ digital transformation agendas.

So, in this you can take employee experience for example. “Even as an employee experience has become a key theme in the HR community, in IT circles this notion had been getting a mixed reception – sometimes stereotyped as “spoiled employees expecting best-in-class consumer-grade tech on shoestring budgets,”.

“Today, with a vast portion of the workforce now remote, employee experience of digital technology has gone from “nice to have” to “the only way work gets done. Consequently, it’s getting the problem-solving focus it likely long deserved.”

Digital transformation efforts that COVID-19 pushed higher:

Furthering the reach of customer support via tools including chatbots
Automation tools for resilience reasons
Radical housecleaning of redundant or conflicting systems

In the response to this pandemic, many CIOs have also embraced the notion that “the perfect is the enemy of the good,”. “Nothing silences an individual’s – or an organization’s – inner perfectionist like a full-blown crisis. In response to dramatic disruption, many organizations have undergone a healthy re-negotiation of their relationship to digital technology – prioritizing “hey, it works!” over “after years of slaving over this initiative, we’ve assembled the very best bells and whistles.” The “working software” lionized in the Agile Manifesto is getting a true moment in the sun.”

What does a digital transformation framework look like?
Although digital transformation will vary widely based on organization’s specific challenges and demands, there are a few constants and common themes that all business and technology leaders should consider as they embark on digital transformation.

For instance, these digital transformation elements are often cited:

Customer experience
Operational agility
Culture and leadership
Workforce enablement
Digital technology integration

While each guide has its own recommendations and varying steps or considerations, many other CIOs should look for those important shared themes when developing their own digital transformation strategy, for more details about the digital transformation you can call us or email us, all the contact details are available https://www.razorse.com/touch-with-us.aspx here.

SEO Directs Customers to start their Journey With Your Company

September 4, 2020September 4, 2020 admin

We all are facing so many problems in out business due to CORONA or we can say COVID-19, but still customers looking a lot over search engine, for so many services, products and solution really people are depends only on the combination of search engine and keywords.

Even-though the world of digital marketing is growing continuously, but the pandemic boost it a lot and now it is growing with exponential growth! WHY?

Yes, growing with exponential growth, because a big part of the population sitting inside their houses but they too wants to know what is happening outside their home, colony, city, state or country, so they use search engine and some very specific keywords, and the same they are doing for the services, products and solutions.

How much we trust on SEO

We can say that the world of digital marketing is continuously evolving and now the consumer preferences force the companies to rethink about the way to connect with audiences. Just a few months ago, no one was thinking that voice search and personalized videos can become an effective tools to promote a product, solution or service. You can read to know how digital marketing matters for your business.

Meanwhile, we found that search engine optimization (SEO) is one of the things that is not going away for next some more time. In other words we can say it is one of the most prominent way that can direct our customers to interact with our company. Not only it allow our potential customers to discover us, but also it can guide customer’s entire journey with our brand, so SEO allowing them to connect with us at all the ideal points.

What is the Future of Business with SEO

The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way they connect with audiences. Just a few years ago, many wouldn’t even think that things like voice search and personalized videos would become vital and effective tools to promote a product or service.

However, it is also worth studying the things that have not and are not going to change. Ultimately, search engine optimization (SEO) is one of those things that is not going away anytime soon. In fact, it is still one of the most powerful ways that can direct your customers as they interact with your company.

Not only does it allow your potential customers to achieve that first interaction and discover your company, but it can also be a guide throughout a customer’s entire journey with your brand, allowing them to connect with you at all the ideal points along the way. Recognizing this fact and taking active steps to make this journey as easy as possible for your customers can lead to increased profits down the road.

Directing and Guiding is the power of SEO

If somehow is just hearing about your business by any source will not come to your website and become ready to click the “buy” button?, only strong SEO can make it possible, because in SEO we optimize your website from every direction, selection of keywords, content on page, content presentation, contact form or buy now button and important thing is this SEO is available 24/7 to bring potential customers with the help of business oriented keywords.

Let me explain my theory with an example, suppose that you are working in the marketing department of a production based company, so you can explain to any customer who come to you but if anyone not come than?

But, you had some research over the internet that your product is very useful for various situation, and people search so many terms those are indirectly related with your products, but they really not know the exact name of your product, so what you need to do?

You need to make a content rich page, with images of well known products those are indirectly associated with your products, and place some keywords by which people searching, and do some off page work, linking etc.

Now, the your done SEO be helpful to bring the moment by which your potential client or customer going hearing first time about your company. It can also be powerful for prospects that are further down your marketing funnel. There are a variety of strategies here. One of the most powerful is continuously creating video or text content that provides even more education about the customer’s problem and your business’s value proposition.

Ultimately, by doing this, you are investing in your company’s future. You are creating a well-defined customer journey that is almost entirely passive. And if you face some issues in doing this, then you can get consultancy with any Digital Marketing firm.

Know the benefits of SEO for an Entrepreneur

August 25, 2020August 25, 2020 admin

As the pandemic is expanding their area, the world is limited for everyone, means the room or house or home become the world for everyone even office too, so many companies offered to their employees to work from home, but work from home is not the solution of every problem, and in other words we can say that limited yourself can be the cause of many new problems.

But in this situation when everyone is looking at the Entrepreneur for salary, growth, economy and business we need to know that what exactly an Entrepreneur can do or move in which direction.

The business is shrinking very fastly from market, not because of demand gone down but due to reachability to the right buyers, as this time people are not willing to take risk to go outside, but they are agree for home delivery, people are not able to see your shop or showroom or office by going physically so they try to find out you over the search engine and social media.

But the question is this! Does your your Shop or Showroom or Office are available online and easy to find with some key terms?

If your answer is Yes! than very good otherwise you need to bring your business online as soon as possible, because if you late then it will be “To Let”! Really I am right!

So, the purpose of this article is to make an Entrepreneur aware about the core benefits of SEO for their business, and the benefits are really need to understand by an Entrepreneur to grow their business again, so be ready to know the benefits of SEO for your business website.

SEO can improves the User Experience with your website:

When you start SEO by self, by your own team or hire any agency, in all the cases website will be rechecked from top to bottom, means before ranking, suppose you hire us as an SEO consultant then we analyze the top navigation, menus, contact form, content placing, look etc, we analyze website as an user and suggest you various changes, because various search engines are constantly monitoring user behaviour for a website, including the time spent on a single webpage or whole website, the bounce rate, landing and exit page etc. to decide if they had a good experience while visiting your website or single webpage. This is one of the most important ranking factors for search engines so as an SEO we cannot ignore this.

SEO Increases Brand Visibility for your business:

Every Entrepreneur around the world wants that their business name become a brand, but the brand not become in one day, brand become when people use your products, services and experience, to the SEO activities act as an mediator in between the buyer and business, once they use your product or service they search with the help of service or product specific keywords, and once they understand the value of your product or services they search with the brand name, and this not happen in one day..but i=it is possible one day by the SEO.

Conclusion:
It is unavoidable truth that every business will have same niche, products, service, quality and competitive price range. It would be an advantage for all the business owner or Entrepreneur that they must have a SEO team to optimize website or they should hire any professional agency. Moreover, potential customers will think that businesses with a high ranked websites are more successful then traditional ways.

So, SEO is better than traditional advertising process, and it gives several benefits to business owners without costing to much. It is the most efficient and affordable marketing strategy for these days and an entrepreneur can use.

How Digital Marketing Strategies are important for Startup Growth

August 7, 2020August 7, 2020 admin

As the traditional marketing is hastily becoming obsolete the emphasis of businesses on digital marketing strategies has been increasing with each passing day. Marketers believe that the trade has been changed more in the last 3-4 months than it ever did in the past five to ten years. Digital marketing strategies can give an edge to businesses, in particular, startups, those would do well to leverage this approach to catapult themselves to a higher level. In hindsight, it becomes quintessential to choose the most suitable strategies for the latter because of their apparent lack of resources and marketing expertise. We give you a glimps on some of the most doable strategies.

Search Engine optimization

Here, my prime focus is over the Google search engine due to its very high share in search engine market, so you have to have a well designed content rich website with well placed query form on it, and have to collect very suitable keywords as per your business and either work by self or hire an agency to work for you to bring your business website on top 5 places on SERP, means search engine result pages, this is an evergreen work for your business growth.

Email Marketing

This is an assumption that marketing through emails is redundant as of now. It is, however, far from dead, delivering impeccable returns on investment for marketers. In a recent survey conducted by Demand Metric and the Data and Marketing Association (DMA), it was found that email marketing had an impressive ROI of 122 percent. This is four times higher than the other marketing channels, including paid search, direct mail and social media.

Social Media Marketing

This is one of the more perceptible options as the importance of social media marketing has been extensively proclaimed. Social media marketing has been forecasted to grow from about $32 billion in 2017 to $48 billion in 2021. About 90 percent of marketers have confirmed the strategy’s emphasis on their businesses while 89 percent have agreed that their social media initiatives have incurred exposure for their businesses.

While it is a given that sales are boosted, social media marketing also increases traffic. The user bases of Facebook, Instagram, LinkedIn, YouTube, Snapchat, and other channels harbor different consumers. It is pivotal to understand the personas and patterns of your audience and match it with the most suitable social media platforms.

Content Marketing

This is one of the most crucial marketing strategies that startups must tap into. Content marketing is a strategy that involves the creation, publication, and distribution of suitable and valuable content to target audiences. This could be in the form of articles, videos, posters, blogs, jingles, and various other creative forms of content where the motive lies in engaging audiences.

Pay-Per-Click Marketing

Pay-per-click (PPC) or Google AdAords, is a strategy that involves the use of paid advertising over search engine or social media platform to attract visitors to the company website. It helps to generate sales-ready leads. There are various practical advantages that PPC offers. For instance, it helps in acquiring consumers at the right time with the use of suitable ad words incurring high ROIs as the expenditure is on a per-click basis. The added benefit of this is that crucial data and insights can be acquired with the use of analytical tools that can help strengthen other marketing strategies.

The Conclusion

As we all know that there is competition among startups to stake their claim in the business world, making it imperative to employ the most suitable digital marketing strategies. While some strategies may have greater scope for experimentation, others require minimal room for errors in terms of finance and the fact that first impressions can have major implications in today’s fast-paced business world. So, instead of doing all you need to hire a digital marketing agency to do these all things for you professionally.

we make high quality video streaming app for you....contact us for OTT Video App Development

OTT video app development Basics: Types, Market, Features & Cost

August 4, 2020August 4, 2020 admin

Over the Top (OTT) services are rapidly growing in popularity around the globe due to the several advantages they provide over the conventional television services. OTT apps are becoming a lucrative field for entrepreneurs due to the growing market for online streaming services. Let us take a look at the basics which one should be aware of before going for OTT app development services.

Types of OTT

Based on content, there are four major types of OTT services:

Video
Audio
VOIP
Messaging

we make high quality video streaming app for you....contact us for OTT Video App Development Video streaming is undoubtedly the most popular and lucrative type of OTT currently. A number of app development companies are offering services for OTT video app development lately. Based on the monetisation type, OTT video on demand platforms can again be divided into 3 types:

SVOD: In this model, the users pay a certain subscription amount to gain access to a select category or library of content.
TVOD: Transactional video on demand refers to the pay per watch view model. Here the users pay for a specific video or video package.
AVOD: As the name suggests, ad-based video on demand models are monetised via ads. Some of the AVOD services are free while some are free with an option for a paid ad-free experience.

The global OTT market at a glance

The global OTT market is expected to grow to $332.52 billion by 2025, with a rapidly growing popularity across various countries. Even the countries where OTT services are hard to launch due to problems in internet connectivity are undergoing infrastructural development and are expected to become new markets.
The OTT market can be divided into 3 segments based on device type, such as smartphones, PCs and Laptops, smart TVs, gaming consoles, etc. The smartphone segment clearly dominated the market, followed by laptops and PCs. This is due to the booming number of smartphone users and the trend is expected to continue in the near future.

Features of a good OTT video app

When developing an app for OTT services, it is important to emphasize highly on user experience in order to beat the competition. Here are some of the features crucial for delivering a great user experience:

User profiles: Allowing every user create a profile would allow them to sync the app across multiple devices. Moreover, user profiles are crucial to add another important feature: suggesting content based on their watch history.
Multilingual: Providing video content in only one language would greatly restrict your potential audience. The leading OTTs provide multilingual videos to cater to wider demographics.
Shareability: Adding options to share the content across social media would be a prime mode of free advertising. With people sharing your content with their contacts, your userbase would grow.
Interface: The app must come with a sleek and easy to use interface in order to ensure a smooth streaming experience. These include proper categorization of content, search function with filter options, gist of each content, etc.

Cost of OTT video app development

Various app development companies offer their services at different costs. The cost for building an OTT video app depends on a number of factors such as:

Number of platforms
Features provided in the app
Geographical location of the development company
Quality of the development services

In the process to leverage the power of OTT, Razorse Software Pvt Ltd, a leading software company, has been collaborating with brands and entrepreneurs to build promising OTT video streaming apps. You may reach out to us for developing your OTT video app.

Category: Digital Marketing