SEO Directs Customers to start their Journey With Your Company

September 4, 2020September 4, 2020 admin

We all are facing so many problems in out business due to CORONA or we can say COVID-19, but still customers looking a lot over search engine, for so many services, products and solution really people are depends only on the combination of search engine and keywords.

Even-though the world of digital marketing is growing continuously, but the pandemic boost it a lot and now it is growing with exponential growth! WHY?

Yes, growing with exponential growth, because a big part of the population sitting inside their houses but they too wants to know what is happening outside their home, colony, city, state or country, so they use search engine and some very specific keywords, and the same they are doing for the services, products and solutions.

How much we trust on SEO

We can say that the world of digital marketing is continuously evolving and now the consumer preferences force the companies to rethink about the way to connect with audiences. Just a few months ago, no one was thinking that voice search and personalized videos can become an effective tools to promote a product, solution or service. You can read to know how digital marketing matters for your business.

Meanwhile, we found that search engine optimization (SEO) is one of the things that is not going away for next some more time. In other words we can say it is one of the most prominent way that can direct our customers to interact with our company. Not only it allow our potential customers to discover us, but also it can guide customer’s entire journey with our brand, so SEO allowing them to connect with us at all the ideal points.

What is the Future of Business with SEO

The world of digital marketing is continuously evolving as new technologies and consumer preferences force companies and digital ad firms to rethink the way they connect with audiences. Just a few years ago, many wouldn’t even think that things like voice search and personalized videos would become vital and effective tools to promote a product or service.

However, it is also worth studying the things that have not and are not going to change. Ultimately, search engine optimization (SEO) is one of those things that is not going away anytime soon. In fact, it is still one of the most powerful ways that can direct your customers as they interact with your company.

Not only does it allow your potential customers to achieve that first interaction and discover your company, but it can also be a guide throughout a customer’s entire journey with your brand, allowing them to connect with you at all the ideal points along the way. Recognizing this fact and taking active steps to make this journey as easy as possible for your customers can lead to increased profits down the road.

Directing and Guiding is the power of SEO

If somehow is just hearing about your business by any source will not come to your website and become ready to click the “buy” button?, only strong SEO can make it possible, because in SEO we optimize your website from every direction, selection of keywords, content on page, content presentation, contact form or buy now button and important thing is this SEO is available 24/7 to bring potential customers with the help of business oriented keywords.

Let me explain my theory with an example, suppose that you are working in the marketing department of a production based company, so you can explain to any customer who come to you but if anyone not come than?

But, you had some research over the internet that your product is very useful for various situation, and people search so many terms those are indirectly related with your products, but they really not know the exact name of your product, so what you need to do?

You need to make a content rich page, with images of well known products those are indirectly associated with your products, and place some keywords by which people searching, and do some off page work, linking etc.

Now, the your done SEO be helpful to bring the moment by which your potential client or customer going hearing first time about your company. It can also be powerful for prospects that are further down your marketing funnel. There are a variety of strategies here. One of the most powerful is continuously creating video or text content that provides even more education about the customer’s problem and your business’s value proposition.

Ultimately, by doing this, you are investing in your company’s future. You are creating a well-defined customer journey that is almost entirely passive. And if you face some issues in doing this, then you can get consultancy with any Digital Marketing firm.

Know the benefits of SEO for an Entrepreneur

August 25, 2020August 25, 2020 admin

As the pandemic is expanding their area, the world is limited for everyone, means the room or house or home become the world for everyone even office too, so many companies offered to their employees to work from home, but work from home is not the solution of every problem, and in other words we can say that limited yourself can be the cause of many new problems.

But in this situation when everyone is looking at the Entrepreneur for salary, growth, economy and business we need to know that what exactly an Entrepreneur can do or move in which direction.

The business is shrinking very fastly from market, not because of demand gone down but due to reachability to the right buyers, as this time people are not willing to take risk to go outside, but they are agree for home delivery, people are not able to see your shop or showroom or office by going physically so they try to find out you over the search engine and social media.

But the question is this! Does your your Shop or Showroom or Office are available online and easy to find with some key terms?

If your answer is Yes! than very good otherwise you need to bring your business online as soon as possible, because if you late then it will be “To Let”! Really I am right!

So, the purpose of this article is to make an Entrepreneur aware about the core benefits of SEO for their business, and the benefits are really need to understand by an Entrepreneur to grow their business again, so be ready to know the benefits of SEO for your business website.

SEO can improves the User Experience with your website:

When you start SEO by self, by your own team or hire any agency, in all the cases website will be rechecked from top to bottom, means before ranking, suppose you hire us as an SEO consultant then we analyze the top navigation, menus, contact form, content placing, look etc, we analyze website as an user and suggest you various changes, because various search engines are constantly monitoring user behaviour for a website, including the time spent on a single webpage or whole website, the bounce rate, landing and exit page etc. to decide if they had a good experience while visiting your website or single webpage. This is one of the most important ranking factors for search engines so as an SEO we cannot ignore this.

SEO Increases Brand Visibility for your business:

Every Entrepreneur around the world wants that their business name become a brand, but the brand not become in one day, brand become when people use your products, services and experience, to the SEO activities act as an mediator in between the buyer and business, once they use your product or service they search with the help of service or product specific keywords, and once they understand the value of your product or services they search with the brand name, and this not happen in one day..but i=it is possible one day by the SEO.

Conclusion:
It is unavoidable truth that every business will have same niche, products, service, quality and competitive price range. It would be an advantage for all the business owner or Entrepreneur that they must have a SEO team to optimize website or they should hire any professional agency. Moreover, potential customers will think that businesses with a high ranked websites are more successful then traditional ways.

So, SEO is better than traditional advertising process, and it gives several benefits to business owners without costing to much. It is the most efficient and affordable marketing strategy for these days and an entrepreneur can use.

How Digital Marketing Strategies are important for Startup Growth

August 7, 2020August 7, 2020 admin

As the traditional marketing is hastily becoming obsolete the emphasis of businesses on digital marketing strategies has been increasing with each passing day. Marketers believe that the trade has been changed more in the last 3-4 months than it ever did in the past five to ten years. Digital marketing strategies can give an edge to businesses, in particular, startups, those would do well to leverage this approach to catapult themselves to a higher level. In hindsight, it becomes quintessential to choose the most suitable strategies for the latter because of their apparent lack of resources and marketing expertise. We give you a glimps on some of the most doable strategies.

Search Engine optimization

Here, my prime focus is over the Google search engine due to its very high share in search engine market, so you have to have a well designed content rich website with well placed query form on it, and have to collect very suitable keywords as per your business and either work by self or hire an agency to work for you to bring your business website on top 5 places on SERP, means search engine result pages, this is an evergreen work for your business growth.

Email Marketing

This is an assumption that marketing through emails is redundant as of now. It is, however, far from dead, delivering impeccable returns on investment for marketers. In a recent survey conducted by Demand Metric and the Data and Marketing Association (DMA), it was found that email marketing had an impressive ROI of 122 percent. This is four times higher than the other marketing channels, including paid search, direct mail and social media.

Social Media Marketing

This is one of the more perceptible options as the importance of social media marketing has been extensively proclaimed. Social media marketing has been forecasted to grow from about $32 billion in 2017 to $48 billion in 2021. About 90 percent of marketers have confirmed the strategy’s emphasis on their businesses while 89 percent have agreed that their social media initiatives have incurred exposure for their businesses.

While it is a given that sales are boosted, social media marketing also increases traffic. The user bases of Facebook, Instagram, LinkedIn, YouTube, Snapchat, and other channels harbor different consumers. It is pivotal to understand the personas and patterns of your audience and match it with the most suitable social media platforms.

Content Marketing

This is one of the most crucial marketing strategies that startups must tap into. Content marketing is a strategy that involves the creation, publication, and distribution of suitable and valuable content to target audiences. This could be in the form of articles, videos, posters, blogs, jingles, and various other creative forms of content where the motive lies in engaging audiences.

Pay-Per-Click Marketing

Pay-per-click (PPC) or Google AdAords, is a strategy that involves the use of paid advertising over search engine or social media platform to attract visitors to the company website. It helps to generate sales-ready leads. There are various practical advantages that PPC offers. For instance, it helps in acquiring consumers at the right time with the use of suitable ad words incurring high ROIs as the expenditure is on a per-click basis. The added benefit of this is that crucial data and insights can be acquired with the use of analytical tools that can help strengthen other marketing strategies.

The Conclusion

As we all know that there is competition among startups to stake their claim in the business world, making it imperative to employ the most suitable digital marketing strategies. While some strategies may have greater scope for experimentation, others require minimal room for errors in terms of finance and the fact that first impressions can have major implications in today’s fast-paced business world. So, instead of doing all you need to hire a digital marketing agency to do these all things for you professionally.

we make high quality video streaming app for you....contact us for OTT Video App Development

OTT video app development Basics: Types, Market, Features & Cost

August 4, 2020August 4, 2020 admin

Over the Top (OTT) services are rapidly growing in popularity around the globe due to the several advantages they provide over the conventional television services. OTT apps are becoming a lucrative field for entrepreneurs due to the growing market for online streaming services. Let us take a look at the basics which one should be aware of before going for OTT app development services.

Types of OTT

Based on content, there are four major types of OTT services:

Video
Audio
VOIP
Messaging

we make high quality video streaming app for you....contact us for OTT Video App Development Video streaming is undoubtedly the most popular and lucrative type of OTT currently. A number of app development companies are offering services for OTT video app development lately. Based on the monetisation type, OTT video on demand platforms can again be divided into 3 types:

SVOD: In this model, the users pay a certain subscription amount to gain access to a select category or library of content.
TVOD: Transactional video on demand refers to the pay per watch view model. Here the users pay for a specific video or video package.
AVOD: As the name suggests, ad-based video on demand models are monetised via ads. Some of the AVOD services are free while some are free with an option for a paid ad-free experience.

The global OTT market at a glance

The global OTT market is expected to grow to $332.52 billion by 2025, with a rapidly growing popularity across various countries. Even the countries where OTT services are hard to launch due to problems in internet connectivity are undergoing infrastructural development and are expected to become new markets.
The OTT market can be divided into 3 segments based on device type, such as smartphones, PCs and Laptops, smart TVs, gaming consoles, etc. The smartphone segment clearly dominated the market, followed by laptops and PCs. This is due to the booming number of smartphone users and the trend is expected to continue in the near future.

Features of a good OTT video app

When developing an app for OTT services, it is important to emphasize highly on user experience in order to beat the competition. Here are some of the features crucial for delivering a great user experience:

User profiles: Allowing every user create a profile would allow them to sync the app across multiple devices. Moreover, user profiles are crucial to add another important feature: suggesting content based on their watch history.
Multilingual: Providing video content in only one language would greatly restrict your potential audience. The leading OTTs provide multilingual videos to cater to wider demographics.
Shareability: Adding options to share the content across social media would be a prime mode of free advertising. With people sharing your content with their contacts, your userbase would grow.
Interface: The app must come with a sleek and easy to use interface in order to ensure a smooth streaming experience. These include proper categorization of content, search function with filter options, gist of each content, etc.

Cost of OTT video app development

Various app development companies offer their services at different costs. The cost for building an OTT video app depends on a number of factors such as:

Number of platforms
Features provided in the app
Geographical location of the development company
Quality of the development services

In the process to leverage the power of OTT, Razorse Software Pvt Ltd, a leading software company, has been collaborating with brands and entrepreneurs to build promising OTT video streaming apps. You may reach out to us for developing your OTT video app.

Digital Marketing and scopes in India

July 27, 2020July 27, 2020 admin

Digital marketing offers numerous careers to the technical as well as creative professionals to come together and create a digital marketing platform for the influences to serve its users. It provides employment options to the individuals from various fields including Web designers and developers, Social media executive and managers, brand consultants, content writers, graphic designer, artists, etc for creating perfect economic growth opportunities for the country.

India is one of the growing countries, where nearly 80% of the population uses internet for making purchase over trending market platforms, which gives the internet influencers an opportunity to design strategies to influence consumer behaviour. With the increasing use of smart gadgets, Indian economy is flourishing over digital market and Delhi being capital and one of the metro-cities of India, is no exception. It is not hard to find growing Digital Marketing Companies in Delhi, Noida.

Impact of Digital Marketing on People

The mode of marketing through online channels including websites, search engines, social media, e-mail and smart phones is known as Digital Marketing. As talked earlier, Noida being knowledge village of Delhi has many Digital Marketing Companies that employ a huge amount of metropolitans to come and work in top companies of the city. This mode of marketing plays a vital role in creating an organisation, hence more and more companies in Delhi focus up on internet for their business growth.

The community that never used digital marketing services are keen to know about the best Digital Marketing Company in Delhi, Noida for their business. The first thing to take care about is the reason of choosing the digital platform you want and second should be the mode on which you proceed to endorse your digital business. In Delhi, Digital Marketing has

become a trending path to utilize the internet for merchandise or endorsing the platform.

How to choose the best Digital Marketing Company?

With the growing rate of Digital Marketing, it is crucially important for a businessman to advertise about his product into market by grabbing sincere attention of the users towards their business websites. To find the best Digital Marketing Company in Delhi, Noida easily, you should keep the following things in mind:

Your expectations should be clearly explained to the campaign.
Create a list of things you want your marketing campaign to work up on according to your preferences and that you want from your Digital Marketing Company.
Don’t miss out any important service that you want your Digital Company to work up on.
Keep yourself aware about the co-ordination pattern and the working style, if the work has been distributed among in-house as well as outsources.
Always maintain a long term relationship with a SEO Company because different Digital Marketing Companies have different rules and regulations and different working style and it becomes hard to change the companies again and again and adjust from zero every time, which may also affect your digital campaign.

When you work with any digital marketing company for a longer time, even they start learning your needs from them and set a working pattern that benefits you. In order to select the best Digital Marketing Company, you should check and specify your needs accordingly, as there are a lot of Digital Marketing Companies working over different purposes.

Top Digital Marketing Companies in Delhi

Hence, in this golden era of digitization, it obligatory to make a digital presence of your business and influence it through some of the top developing Digital Marketing Companies in Delhi, Noida as follows:

Mobile App Development
Search Engine Optimization (SEO)
Content Development
E-commerce
Reputation management
PPC with SEO
Guest blogging

Branding Agency

UV Sanitizer – A game changer Technology

July 18, 2020September 3, 2020 admin

UV-C portable sanitizer it is the best way to sanitize without human touch, and people are welcoming it, but a lot of us know really know about this and want to know how it will work, as of now everyone is saying to wash hand and face is the best way to kill Corona Virus, and we keep sanitize high-touch surfaces buy various liquid germs killers now these days. But we never use these hygiene methods on our smart phones, keys and other daily essentials those run by electricity or battery, so our these need is the base of UV sterilizer’s invention.

What we need to know about UV Technology?

UV technology (ultra violet light disinfection technology) is one of the age old and very important technologies in our world. We all knows that UV stands for “ultra violet” ray which is used in this UV technology to apply in different field for different purposes. As we know that sun ray is containing ultra violet rays and is able to disinfect the bacteria and viruses. So, UV or “ultra violet” is a spectrum of light which is not visible by the naked human eyes. The UV is divided into 4 parts- VUV spectrum (100 – 200 nm), UVC spectrum (200 – 280 nm), UVB spectrum (280 – 315 nm), and UVA spectrum (315 -400 nm). We use UV-C spectrum to disinfect the bacteria and viruses.

What we need to know about UV-C Technology?

As I said we use UV-C spectrum to disinfect the bacteria and viruses so we can say UV-C spectrum is a germicidal spectrum. Means in this region of light UV contains the peak germicidal wavelength. UV-C light is very effective and strong ray to kill all type of viruses, bacteria and germs, as the wavelength in this spectrum stands in between 200 nano-meter to 280 nano meter.

Our UV Sanitizer is designed with a special bulb and it emits UV-C rays to destroy virus, germs and bacteria. With the proper use of UV-C technology we can destroy more than 99.99% of all pathogens within a second. Therefore, it is doing sanitation work without any chemicals, without harmful side effects, inexpensively, highly efficiently and absolutely reliably.

Core Benefits of UV-C Technology

Effective for all types of micro-organisms, bacteria, viruses, fungi and protozoa.
No disinfection by-products (DBPs) formed
Operating cost is low
Easy to operate and maintain
Radiation is not able penetrate skin, so its safe.
Safe and environmentally friendly
HACCP compliance

How does a UV Sterilizer work?

Our well designed UV Sterilizer or Sanitizer primarily works by using special bulbs that emit the right amount of Ultra Violet (UV)-C light with proper wavelength, that is actually needed to kill bacteria on smooth surfaces. UV light is considered effective as it damages the DNA of bacteria and the DNA or RNA of viruses. That said, if you damage the DNA of the bacteria it dies, and if you damage the nucleic acid of the virus enough it cannot infect.

Also, we set a timer in our product so that you can get knowledge about the duration of disinfection, and in our product the process starts after 20 second so that you can protect yourself from rays, as these rays are not good for the skin.

Category: Digital Marketing