App Store Optimization (ASO) is the process of improving the app visibility in the app stores and growing app conversion rates. The main app stores are App Store for iOS and Google Play for Android. Besides ranking high in the app store search results, ASO also emphases on click-through rate (CTR). This signifies to persuade people to click into the app store listing once they find it. You can do so by optimizing your App Name, App Icon,App Title, App rating and App Screenshots.
As soon as people click through your app store listing page, you mustensure they also download it or make a procurement. This part of ASO is known as Conversion Rate Optimization (CRO).
Why App Store Optimization is significant for app growth
More than 5 million apps are accessible to download from the Apple Store and the Google Play Store. It’s very much expected that your app is facing a lot of tough competition.The main goal of App Store Optimization is to increase downloads as well as the number of loyal users. The first step of maximizing downloads is to make your app easily found by the right users. To understand how to enhance your organic growth, you first have to recognize how people are searching for and discovering apps.
Keyword Rankings & Impressions
A key metrics that would impact your app and its visibility are the keyword rankings in additionto their movement. Declared keywords define the searches that your app can possibly appear in, while their movement shows how your ranking for each keyword changes during time. You can use ASO software to track the keyword movement and understand how it relates to your other metrics and the alterations you make.
With a change to keywords deployed, you need to know if more users are seeing your app. Watching the impressions metric allows you track the number of people who are able to see your app.
What impacts impressions
Because of the significance of keywords for impressions, you need to optimize your metadata. By doing so, you can aim hundreds or even thousands of keywords. The more keywords you productively target, the more possibility it is that a user will be able to discover your app when they locate the store. This can help grow your overall impressions from the search.
Impressions can also change because of traffic from other channels, like featured lists and paid user acquisition. While Apple states that a lot of users discover apps through search in the store, it is always imperative to separate traffic by specific sources to get a better understanding of the whole performance.If you want to make sure that your app and its optimization are performing well, you must monitor the metrics. This can aid you classify where you are succeeding and find areas to progress upon further.
By knowing precisely what was changed and keep observing on keyword ranking, impressions, conversions, crashes, reviews and uninstalls, you can continue to increase visibility, download, and user experience. Updates to your App Store Optimization based upon these key metrics can keep driving sustained long-term growth.