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Know what makes Customer’s Loyal to a Brand

February 8, 2021February 8, 2021 admin

Yes, this is the biggest question for every business person 7 out of 10 that “what makes customer’s loyal to a brand”, so there are many reasons why businesses are encouraged to make customer’s loyalty towards a brand. On the basis of these business analyst did a big research and bring a term “customer loyalty program” and really it’s a price effective way to win your customer’s trust and grow your business day by day. This customer loyalty program can helps to address a number of your most vital concerns about growing your business. It’s really so effective that it can work as a part of your marketing strategy campaign also.

Explore the key benefits of getting a customer loyalty program:

Boosts Revenues.

A loyalty program helps in increasing your profits. Loyal customers trust your business, which inspires them to spend more. consistent with research, once you increase customer retention by just 5%, your revenues can increase by as low as 25% and by as high as 100%. The program helps in giving incentives to customers that they really desire. This helps in bringing them back and spending more on your products or services.

No More price war

The Best customer loyalty program assist you move before the competition. It does away with the necessity to compete on price. It adds great value to your product/service that keeps drawing new and existing customers to your brand. once you reward someone, you’re connecting with them at an emotional level. This puts price almost out of the equation. This further helps your customers see your brand as something quite an area to shop for products/services.

Draw New Customers

Your rewards program can do far more than retaining your existing customers. you’ll also use it to draw in new customers. Offering discounts and points for signing-up can draw the eye to new customers, encouraging them to joining your list . If your program is straightforward and allows easier access to rewards, more customers would want to shop for from your brand. Besides, word-of-mouth publicity by your existing customers can further help promote your program to new customers.

Build Brand Advocates

The Best customer loyalty programs can turn your customers in to brand advocates. you’ll be getting far more for the discount , compared to not having such a program. many purchasers wish to not only get value for his or her money, they also wish to help others make the proper buying decisions. consistent with surveys, 7 in 10 millennials want to assist their family and friends to form smart buying decisions.

Save pile.
It is documented that acquiring new customers is an upscale and time-consuming process. it’s less expensive to get business from existing customers than checking out and drawing new customers. Loyalty program makes it possible for you to draw in new customers without having to spend big on the method . Studies show that retaining an existing customer costs only a fraction of what it costs to accumulate a replacement customer.

Access Valuable Data.
The benefits of getting a loyalty program go even further. It also allows you to collect data which will be wont to personalize the customer experience. a part of the method requires getting data from customers once they sign-up. This data are often used for personalizing their buying experience and in creating highly effective marketing campaigns. The result’s building a robust bond together with your customers that keep bringing them back for more.

A Loyalty Program Software helps in making your customers feel appreciated. They desire being valued by your brand. whenever you surprise them with rewards, you’re giving them a much bigger reason to stay with you and promote your brand. It helps retain customers, increase customer lifetime value, draws in new customers, improves communication, and helps build relationships at personal levels that go an extended way. Thus, there are many reasons to make a loyalty program.

Self SEO will no More Help Business Owners

January 13, 2021January 14, 2021 admin

As a part of Digital Marketing agency in Delhi, I met so many business owners every month to explain them that what is Digital Marketing? how it will grow your business? how you will lot of business from search engine and social media?, and really a few understand this but a lots of them starts guiding me that there is nothing in SEO only a game with Google with few keywords and the same with social media like Facebook, Instagram, Linkedin and Twitter.

Means you will create a few creatives and post on these social media platform, that I can also do, what extra or special you will do for which you are charging a good fee to me, actually they were right becasue we all are do same things in our day to day life, but the style of doing make different from others, like there are so many MBBS doctors in a location but one doctor have a wonderful crowed while a lot of doctors are waiting for the patient, what is the reason while they all are MBBS doctor?

Also, there is one very interesting thing happened with one Doctor, I visited his clinic a few months back, he called me for the promotion of their website, he said me that he has a website that he made with the help of youtube and WordPress, he put meta tags, written content, created separate pages for the various treatment but site is not ranking, and they also told me that as per Hummingbird update of Google the Keyword targeting became irrelevant so I want to know how can I promote my website.

How to convince a Smart Doctor

I was shocked that, how they can do too much work as a doctor, but still, I feel that nowadays it is very easy to create website, place content etc, but the main work is to bring the website in rank, make people to click on your website’s snippet and than visit website to understand your work and try to connect with you, but actually their made website is the simple free template of WordPress without meta tags, header tags, images etc. this is the actual side effect of online education without good guidance.

SO, I asked them, what do you want from me, they said I want traffic and leads on my website, I said them yes it is possible, but for this you need to redesign your website, re-write the content and then only I will start a promotion, they said no-no I will do my self you guide me, LoL, really very smart, I asked them, if a patient come to you as share some problem of dehydration what will you? they said immediate admit and start giving them glucose, I said so nice! but what if they asked you the reason, doctor said I will tell them there lack of water in the body so need to give, amazing, then I said they can asked you means all the water that I consumed till the time is wasted? doctor start thinking and I asked please let me know… and i said maybe that person say you I will arrange this you only guide..now Doctor become speechless and said please let me know your fee, this was the right decision, means give your site to an expert to handle.

How Google ranking algorithm changed?

Since then Google came in the market of search, it always try to understand the human psychology to deliver the results, and for this, it starts with Google Map, then organic listing, then suggestions in the for of QnA, then listing of organic, then people also search in the form of some content marketing sites, and then a list of some keywords those can help you to find the better result if you not found with your searched keyword.

So, here simple concern is that if you are not aware about the internal search process of Google and other search engines, then your ranking will be useless as there are so many other factors like user experince, showing snippet and landing page presentability, these all factors can not be understood by only doing some on-page and off-page changes.

AI is an important part of Search Algorithm

Artificial intelligence (AI) is changing the way how people interact with online content or search behavior. Google’s AI algorithm is especially worth noting but important to know. Unveiled a few years back this algorithm was called RankBrain and now it plays a very important role in Google’s ranking factors for search engine results pages (SERPs) results.

Greg Corrado, a scientist in senior Google who helped a lot to develop RankBrain, he has previously highlighted the tool’s unique ability to learn: “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” This presumably means that RankBrain will only improve with time to time, making Artificial intelligence is a top SEO trend to watch.

So, the big question is that, how do you optimize your SEO for RankBrain? While the search engine giant won’t share details, experts believe that user experience signals are the primary determinant for the ranking purpose. These could include factors from click-through rate to time spent on page. You need to captivate and engage readers with useful, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.

Conclusion

As of now SEO is getting more complex day by day, as the above list makes you clear. So the days of simply optimizing with keywords and meta titles are gone before a long me. With SEO’s current trends, you have to think about everything from voice control to video SEO and that only an expert can do for you. SERP Metrics are constantly changing day by day, and it’s critical to stay on top of your place in the rankings without a deep study of search algorithms. The right SEO company can help you get the ranking so you need to take help from a smart SEO agency. Hire the Best Digital Marketing Company in India.

Growth Hacking – The lifeline for startups & small Businesses

December 28, 2020January 3, 2021 admin

Everyone wants growth in their area, business, life, and the things they love the most, and hacking is always used in bad terms like someone hacked my computer, someone hacked my bank account etc, so till the time you all thinking that hacking is bad, but really it is bad because it hacked the business from the existing marketing and give to you, exactly this is the growth hacking, you are going the hack the growth instead of achieving, so this is a faster way of success without harming anyone in their knowledge, the best example, for now, is Jio Phone, it hacked the growth of all the network services providers.

The term “growth hacking” is really not very new, it is very old and was coined in 2010 by Mr. Sean Ellis, the founder, and CEO of Growth Hackers, and in his words, the goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little time, efforts and money as possible.

Who are the Growth Hackers?

The growth hackers are those who use innovative creativity with their low-cost strategies to help startups, new or established businesses to acquire and retain their customers. A few scholars sometimes say that growth hackers are the best growth marketers because the term hacker is always used in a bad way, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker and in this way, the hacker is giving us the meaning of expert.

Growth hackers must be obsessive, curious, and analytical

Growth hackers focus solely on strategies related to growing the business.
They hypothesize, prioritize, and test innovative growth strategies.
They analyze and test to see what’s working.
The ideal growth hacker or expert knows how to set growths according to priorities like, identify channels for customer acquisition, measure success, and scale growth.

How Growth Hacking strategy Works

This is one of the biggest questions that how exactly does growth hacking work? For each company or business, it’s about figuring out why you want growth and looking for ways to make that happen on purpose.

Many startups or small scale businesses use Dave McClure’s “pirate funnel” as a recipe for growth. These are a super combination of acquisition, activation, retention, referral, and revenue and in short AARRR. Others include raising awareness as a key part of growth hacking. Either way, the point is to get traffic and visitors, turn visitors into users, and retain those users as happy customers.

Activities we do under Growth Hacking Strategies
Most growth hacking strategies fall into three main areas:

Content marketing
Product Marketing
Advertising

Depending on the tactics used, content marketing can be a low-cost way to get the word out about your product. Typical content marketing activities include:

Starting a blog and creating valuable, shareable content
Guest blogging
Creating social media content
Writing ebooks and white papers
Podcasting
Running webinars
Running contests and giveaways
Getting bloggers to review your product
Joining relevant forums, groups, and subreddits
Influencer marketing
Using email marketing to build a stronger connection with users
Improving content visibility with SEO
Getting listed in relevant marketplaces and sites, such as Product Hunt

Product marketing includes techniques for making your product more appealing and building the user base. They include:

Leveraging the fear of missing out (FOMO) by using an invite-only signup system Gamifying the user onboarding process to make it more enjoyable, and offering rewards Offering incentives for referrals that benefit both the referrer and the new user Affiliate marketing, which will also use content marketing growth tactics Growth hackers or experts can also use social advertising and pay per click (PPC) advertising to Promote your Business, contact us today to know more about growth planning for your business.

For More Details Visit our Website:- www.razorse.com

Digital Marketing Predictions in 2021 for Business Growth

December 23, 2020December 23, 2020 admin

Yogi Berra gave a quote that “The future ain’t what it used to be.” and do you know who is Mr Yogi Berra, he is a late hall of fame player of baseball, we are also doing the same and thinking the same, and based on so many research, we can conclude.

As a market researcher, we always do some predictions of the technology, user behavior, and products demands, so we have some predictions for the future, growth, and scope of Digital Marketing in the Year 2021 and beyond, I collected these from some thoughtful business leaders I polled, plus a few of mine own prognostications.

Here are the first predictions from Elena Filimonova, a senior vice president of global marketing of the 7,500-person, New York City (USA) based IT services providing firm:

A new term that gets stabilized is “Influencers Marketing” so the Importance of Influencers Will Increase a lot. “various B2C brands now dependent on influencers as a way to engage with online customers,” said Filimonova. “While a few B2B brands have jumped on this bandwagon, B2B marketers should focus on some different type of influencer in the year 2021: like Their immediate network. Partners, customers, and employees will become a more essential part of a brand’s marketing strategy, and as technology buyers, they are becoming more reliant on their peer network for the solution of knowledge.

The next term that will emerge is the review, so the Peer Reviews will Be more Important. “A recent consumer survey report from Edelman found that around 77% of consumers surveyed say that peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” Filimonova says. “As B2B marketers look to mirror the B2C approach in 2021 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”

After a long term of lockdown, people are started trusting the online communities, so online reviews Will Become Even More Important as of now. The B2B technology community trusts one source of information over anything else – their peers. “A recent study found that around 60% of enterprise technology buyers use online reviews to identify any kind of solutions,” Filimonova has said. “Many B2B technology buyers rely on internal forums that are moderated by users, allowing them to ask questions and share real-life feedback. To encourage your customers to participate, ask them for feedback at the point they are most compelled to leave it.”

Somehow term positive becomes negative, but still we say to Marketers that they Should Focus On The Positive. “Entice employee stakeholders to share their experiences on peer-to-peer platforms,” Filmonova told. “Educate your team members on the best practices for using social platforms. Encourage them to connect on social – the more they see what their colleagues are doing, the more likely they are to join the conversation and improve the user experience.”

Now, we have to talk over the inside betterment but in this External Influencers Won’t Be Forgotten, as they still have worth. “But B2B companies should re-evaluate how they are engaging with them,” says Filimonova. “Just like with employees, give influencers content they want to be associated with. This may require asking them to comment on the results of proprietary industry surveys your company conducted. Another way is to invite the influencer to join a webinar panel to create a relevant audience. Influencers are looking for brands to help boost their professional profiles among the audiences who can buy our products.”

We try our best to share a few predictions from the growth of digital marketing by the expert and speaker Lisa Apolinski, she is the owner of 3 Dog Write in Phoenix, she wrote a wonderful book “Weathering the Digital Storm” and Recently she explains some digital marketing 2021 forecasts in a seminar and here are three major points she made:

Keep a keen Looks at your Marketing Budgets. In a survey, Apolinski said that “With an impending economic recession and political uncertainty, companies will look at how they are spending their dollars on service-related items,”. “Because of this, companies will be more critical and discerning of what service agencies are brought in, including talking to past clients and looking at consistent thought leadership.”

Bring trust in between your new and old clients. “Potential customers are becoming more distrustful of what they read in your digital space, and rightly so,” says Apolinski. “Companies need to show consistent and truthful communication. If there is any misalignment or inconsistency (or something that seems off), prospects will discover it and make sure others know too.”

Always Be Humble and polite. “Communication that brings in compassion and humility will be able to cut through the digital noise to touch and inspire audiences will boost your business,” says Apolinski.

Here are some marketing predictions that concluded by me and my team:

Client Attraction is a Chain Reaction. Let me explain this to you, For attracting high-paying clients, marketers will quit looking for the silver bullet and focus on a whole marketing approach. The focus will be on the articulation of outcomes, results, and alignment. Articulation is everything because with the help of this you can share your views with clients and client can express their requirements with you, so this a chain reaction that once started will never end.

Budgets should be More Prioritized. The year 2020 is about to go and the new year 2021 is about to come, although the economic growth that was predicted for years 2020 has been delayed a lot, digital marketing can change the market growth, as people love to come online, buy and sale online.

The Digital Marketing Future in 2021 will reward those who seize thevv day. Nobody can control the future of anyone but we can try to make it better with our best efforts. Get the Best Digital Marketing Services in India.

How Small Business leaders Can grow their business by Digital Marketing?

December 12, 2020December 15, 2020 admin

Business is always a business and dream of their owner to make it large, but as Covid-19 hit the worldwide business, so due to this more than 14 million Americans become unemployed due to shuted down of around 31% of small and medium-sized businesses. Consumer confidence drives the USA economy and with uncertainty still on the horizon, business owners should consider the value of their advertising expenditures.

The Current State Of Affairs

According to a Facebook’s State of Small Business survey Report, the hospitality and service industry took the hardest hit across all sectors (it is around 43%) and wellness, fitness, and other professional services followed close behind (approx. 41%). But we are assuming that the retail industry wasn’t nearly as affected with 23% of businesses are not operating.

Promotional Work

Lets connect with some business owners and when we or you asked about their cash flows within the past 30 days it was clearly evident that cash outflow is greater than their inflow. This has led many business owners to turn digital in order to interface with their customers, ranging from digital ordering tools to door step delivery ontime.

As of now every form of the traditional marketing can be transforming into a digital marketing. The only difference is that with digital marketing you’re able to identify exactly who is and where is your target audience is located, and what interests they have beyond the scope of your business. Additionally, the tracking capabilities are virtually limitless. Meaning every single dollar that you spend on the promotion of your business can be directly attributed to your promotional campaign(s).

Digital Marketing Service Cost

Whenever we talk about any business, it promotion and others we think about the cost, so the cost of running digital campaign can be far less than running your traditional marketing campaign for the business promotion. Lets take billboards, for example. Depending on where your placement is, I’ve seen that the cost can range anywhere between 1,20,000 to 1,80,000 per month. Given that you’re targeting the city you’re operating in, you could easily run display ads with far more reach and trackability than billboards. Bear in mind that you still haven’t included the cost of printing, installation and its monthly maintenance. Since one of the current biggest issues with cash flow is that outflow is greater than inflow you can see how cost plays a bigger role now more than ever. Overall, if used correctly, digital marketing can help your business acquire and retain customers with a significantly lower cost per acquisition than your traditional marketing efforts.

The Biggest Question – Where To Start?

When we do a meeting with any business owner mainly small business owner, their simple question to us is that, from where you will start, so the best place to start is to do your own research into what different tactics you can use in order to fulfill your goal(s), becasue a business owner knows their audiance but they do not not how to reach, that way we make with the help of digital marketing. Sometimes my client don’t even have to pay that time then we provide them free consultancy just to start and we suggest to creating and optimizing your Google My Business page becasue once they came online they get benefits and later of sooner they needs a professional digital marketing agency. they can also:

• Set-up your Google Webmasters

• Fix website issues based on Google PageSpeed

• Put your business in your local and national online directories

These are just a few ideas for your SEO and digital marketing, and there are still many other avenues such as e-mail marketing, social media advertising, pay-per-click (PPC) advertising and so on. Once you’ve identified what platforms are needed you can then utilize these tactics and develop your overall strategy. You can either do this in-house or hire an agency to do it for you, but before you look at hiring out, you would do well to educate yourself on the basics of digital marketing first.

Which platforms a business owner can use?

Two of the most frequently used platforms, Google and Facebook, have endless free resources available to help business leaders and marketing professionals alike get up to speed on the latest advances in the digital landscape. Setting up and updating profiles on Facebook, Instagram, Yelp or Google My Business doesn’t take a marketing background to figure out.

When it comes to leveraging your website, you may not have the know-how or budget to develop a state of the art site — but if you can get your web developer to help you install a few simple bits of script, you can learn so much more about how people interact with you digitally. You may think you know your audience, but Google Analytics will enable you to truly know everything about their age, gender, location, interests and even the journey they tend to take through your website. And if you’re interested in moving into paid advertising, free demographic analysis tools from Google and Facebook will help you build audiences that are already aware of and engaged with your brand.

Conclusion

Finally, you should always benchmark yourself against your competitors. Look at what they’re doing with their digital presence — Facebook will even let you see your competitor’s ads. By observing how your competitors operate in the digital sphere, you can use their presence as inspiration and a jumping-off point for your own digital marketing. And if your competitors have a lackluster digital presence, that means you have a wealth of untapped potential available in your local market.

Even if you don’t intend on personally executing your company’s marketing strategy, education on digital marketing fundamentals is paramount in finding the right candidate or agency to help you fulfill the role. Because if you don’t take the initiative to know what you’re interviewing candidates or auditioning companies for, you will get taken advantage of.

Boost Your Customer Lifetime Value with Loyalty Programs

October 22, 2020October 22, 2020 admin

In this cutting-edge competitive environment, no brand in any industry is safe. Customers are highly volatile and experimental in nature. Options and offers are abundant so also the flow of information. Retaining a customer has become more challenging than ever before. In fact, getting a new customer seems easier than retaining an existing customer. In this condition, customer lifetime value (LTV) is now the primary focus of marketers. It’s now one of the most important metrics for any business that wants to expand their market. Marketers trying and experimenting with every possible tool available to them to enhance the LTV of customers. The Customer Loyalty Program Software is an effective and much cheaper tool providing many advantages to the brands in boosting customer lifetime value.

Develop a Pool of Brand-Loyal Customers with Exclusive Loyalty Programs

Why will your customers spend more? You have to develop a reason. This is where your loyalty programs are relatable. Lifetime value and loyalty are two sides of the same coin. These two factors are inherently linked with one another. With an incentive-based loyalty program, you can induce your customers to spend more on your products. This incentive can be of different forms like special offers, discount coups, direct discounts, money back, and reward points.

Here are a few definite and proven programs that you can adopt anytime to boost your customer lifetime value:

Design a point-based loyalty program – This is one of the most used but most effective loyalty programs known to the business world. Points are added with each purchase and after adding some points customers can use the cash value of accumulated points for buying any product.

Scratch card system – This is another popular and proven loyalty program. Offer a scratch card for spending a certain minimum amount on your products or services. Keep a surprise gift with each scratch card. This works effectively when every scratch card carries at least a small gift or money back or anything attractive.

Tier system – This is one of the best loyalty programs for the long-term engagement of the customers. Customers are assigned tiers according to their monthly, half-yearly, or yearly buying amounts. A higher tier means higher discounts or rewards for a certain period. For example, a tier 1 customer can enjoy a 5% discount on any food item they purchase from your departmental store whereas a tier 2 customer can enjoy a 5% discount on any item they buy from your departmental store.

Discounts on purchase from a partner company – This is another way to enhance brand loyalty or lifetime value of customers. Partner with another company or companies whose products or services are someway related to your business. For spending, a certain minimum amount on your products or services offers customers discounted or free products or services of the partner company. For example, if you are a pharmacy, offer a free blood sugar check from a reputed diagnostic center in your city for spending a certain amount from your pharmacy.

VIP customer program – Let your customers spend on the subscription for obtaining a lifetime or yearly membership for availing certain exclusive benefits. For example, a member could get the order delivered to their address free while a non-member needs to spend a certain amount for getting the order delivered at the doorstep.

Each and every customer of your business are valuable. Not let them go easily. Pay attention to them because they are the backbone of your business. With simple but result-oriented loyalty programs enhance customer lifetime value. It will make your business relevant and profitable in the long-run.

Author: admin

Know what makes Customer’s Loyal to a Brand

Self SEO will no More Help Business Owners

Growth Hacking – The lifeline for startups & small Businesses

Digital Marketing Predictions in 2021 for Business Growth

How Small Business leaders Can grow their business by Digital Marketing?

Boost Your Customer Lifetime Value with Loyalty Programs

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