Everyone wants growth in their area, business, life, and the things they love the most, and hacking is always used in bad terms like someone hacked my computer, someone hacked my bank account etc, so till the time you all thinking that hacking is bad, but really it is bad because it hacked the business from the existing marketing and give to you, exactly this is the growth hacking, you are going the hack the growth instead of achieving, so this is a faster way of success without harming anyone in their knowledge, the best example, for now, is Jio Phone, it hacked the growth of all the network services providers.
The term “growth hacking” is really not very new, it is very old and was coined in 2010 by Mr. Sean Ellis, the founder, and CEO of Growth Hackers, and in his words, the goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little time, efforts and money as possible.
Who are the Growth Hackers?
The growth hackers are those who use innovative creativity with their low-cost strategies to help startups, new or established businesses to acquire and retain their customers. A few scholars sometimes say that growth hackers are the best growth marketers because the term hacker is always used in a bad way, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker and in this way, the hacker is giving us the meaning of expert.
Growth hackers must be obsessive, curious, and analytical
- Growth hackers focus solely on strategies related to growing the business.
- They hypothesize, prioritize, and test innovative growth strategies.
- They analyze and test to see what’s working.
- The ideal growth hacker or expert knows how to set growths according to priorities like, identify channels for customer acquisition, measure success, and scale growth.
How Growth Hacking strategy Works
This is one of the biggest questions that how exactly does growth hacking work? For each company or business, it’s about figuring out why you want growth and looking for ways to make that happen on purpose.
Many startups or small scale businesses use Dave McClure’s “pirate funnel” as a recipe for growth. These are a super combination of acquisition, activation, retention, referral, and revenue and in short AARRR. Others include raising awareness as a key part of growth hacking. Either way, the point is to get traffic and visitors, turn visitors into users, and retain those users as happy customers.
Activities we do under Growth Hacking Strategies
Most growth hacking strategies fall into three main areas:
- Content marketing
- Product Marketing
- Advertising
Depending on the tactics used, content marketing can be a low-cost way to get the word out about your product. Typical content marketing activities include:
- Starting a blog and creating valuable, shareable content
- Guest blogging
- Creating social media content
- Writing ebooks and white papers
- Podcasting
- Running webinars
- Running contests and giveaways
- Getting bloggers to review your product
- Joining relevant forums, groups, and subreddits
- Influencer marketing
- Using email marketing to build a stronger connection with users
- Improving content visibility with SEO
- Getting listed in relevant marketplaces and sites, such as Product Hunt
Product marketing includes techniques for making your product more appealing and building the user base. They include:
Leveraging the fear of missing out (FOMO) by using an invite-only signup system Gamifying the user onboarding process to make it more enjoyable, and offering rewards Offering incentives for referrals that benefit both the referrer and the new user Affiliate marketing, which will also use content marketing growth tactics Growth hackers or experts can also use social advertising and pay per click (PPC) advertising to Promote your Business, contact us today to know more about growth planning for your business.
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