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Digital Marketing Predictions in 2021 for Business Growth

December 23, 2020December 23, 2020 admin

Yogi Berra gave a quote that “The future ain’t what it used to be.” and do you know who is Mr Yogi Berra, he is a late hall of fame player of baseball, we are also doing the same and thinking the same, and based on so many research, we can conclude.

As a market researcher, we always do some predictions of the technology, user behavior, and products demands, so we have some predictions for the future, growth, and scope of Digital Marketing in the Year 2021 and beyond, I collected these from some thoughtful business leaders I polled, plus a few of mine own prognostications.

Here are the first predictions from Elena Filimonova, a senior vice president of global marketing of the 7,500-person, New York City (USA) based IT services providing firm:

A new term that gets stabilized is “Influencers Marketing” so the Importance of Influencers Will Increase a lot. “various B2C brands now dependent on influencers as a way to engage with online customers,” said Filimonova. “While a few B2B brands have jumped on this bandwagon, B2B marketers should focus on some different type of influencer in the year 2021: like Their immediate network. Partners, customers, and employees will become a more essential part of a brand’s marketing strategy, and as technology buyers, they are becoming more reliant on their peer network for the solution of knowledge.

The next term that will emerge is the review, so the Peer Reviews will Be more Important. “A recent consumer survey report from Edelman found that around 77% of consumers surveyed say that peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” Filimonova says. “As B2B marketers look to mirror the B2C approach in 2021 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”

After a long term of lockdown, people are started trusting the online communities, so online reviews Will Become Even More Important as of now. The B2B technology community trusts one source of information over anything else – their peers. “A recent study found that around 60% of enterprise technology buyers use online reviews to identify any kind of solutions,” Filimonova has said. “Many B2B technology buyers rely on internal forums that are moderated by users, allowing them to ask questions and share real-life feedback. To encourage your customers to participate, ask them for feedback at the point they are most compelled to leave it.”

Somehow term positive becomes negative, but still we say to Marketers that they Should Focus On The Positive. “Entice employee stakeholders to share their experiences on peer-to-peer platforms,” Filmonova told. “Educate your team members on the best practices for using social platforms. Encourage them to connect on social – the more they see what their colleagues are doing, the more likely they are to join the conversation and improve the user experience.”

Now, we have to talk over the inside betterment but in this External Influencers Won’t Be Forgotten, as they still have worth. “But B2B companies should re-evaluate how they are engaging with them,” says Filimonova. “Just like with employees, give influencers content they want to be associated with. This may require asking them to comment on the results of proprietary industry surveys your company conducted. Another way is to invite the influencer to join a webinar panel to create a relevant audience. Influencers are looking for brands to help boost their professional profiles among the audiences who can buy our products.”

We try our best to share a few predictions from the growth of digital marketing by the expert and speaker Lisa Apolinski, she is the owner of 3 Dog Write in Phoenix, she wrote a wonderful book “Weathering the Digital Storm” and Recently she explains some digital marketing 2021 forecasts in a seminar and here are three major points she made:

Keep a keen Looks at your Marketing Budgets. In a survey, Apolinski said that “With an impending economic recession and political uncertainty, companies will look at how they are spending their dollars on service-related items,”. “Because of this, companies will be more critical and discerning of what service agencies are brought in, including talking to past clients and looking at consistent thought leadership.”

Bring trust in between your new and old clients. “Potential customers are becoming more distrustful of what they read in your digital space, and rightly so,” says Apolinski. “Companies need to show consistent and truthful communication. If there is any misalignment or inconsistency (or something that seems off), prospects will discover it and make sure others know too.”

Always Be Humble and polite. “Communication that brings in compassion and humility will be able to cut through the digital noise to touch and inspire audiences will boost your business,” says Apolinski.

Here are some marketing predictions that concluded by me and my team:

Client Attraction is a Chain Reaction. Let me explain this to you, For attracting high-paying clients, marketers will quit looking for the silver bullet and focus on a whole marketing approach. The focus will be on the articulation of outcomes, results, and alignment. Articulation is everything because with the help of this you can share your views with clients and client can express their requirements with you, so this a chain reaction that once started will never end.

Budgets should be More Prioritized. The year 2020 is about to go and the new year 2021 is about to come, although the economic growth that was predicted for years 2020 has been delayed a lot, digital marketing can change the market growth, as people love to come online, buy and sale online.

The Digital Marketing Future in 2021 will reward those who seize thevv day. Nobody can control the future of anyone but we can try to make it better with our best efforts. Get the Best Digital Marketing Services in India.

Benefits of Self Kiosks machine – Hospitality Industry Kiosks

October 12, 2020October 13, 2020 admin

The self kiosks or the ‘self serve hotel kiosks’ are a recent phenomenon in the hospitality industry. Hotels across the world are taking up this new practice, clearly explaining its numerous benefits. These kiosks are used to check the guests in and out of the hotel and issue key cards. These intelligent kiosks have eased client management in the hospitality industry.

Benefits of self kiosks machine

Here is a quick guide to the several benefits of these automated kiosk machines –

No long queues

With the self-serving kiosks in place, the hotel authorities, its staff, and the guests can bid a final adieu to long queues in front of the reception center. Now with several kiosks in the position multiple guests can start filling up their details in these kiosks to get an entry and a room in the hotel at the earliest. This is how a crowd is distributed throughout the reception lobby and other points in the hotel area and the process of checking in the guests becomes faster and easier.

Maximum staff utilization

Now that the hotel and the reception staff are no longer responsible for the check-in of the guests the manpower of the hotels can be better utilized. The same manpower can be used for carrying out other functions that can add to the customer delight of the guests. This is how the optimum utilization of manpower is possible.

Better data management

When the guests feed in their own data, like their names, mobile numbers, email ids, address, date of birth, health issues, etc chances of making mistakes in recording the data is reduced to a large extent. This can help the management and the other staff of the hotel in their official work in times to come.

Multiple data

The system of feeding in information through the self-serving kiosks is rather discreet and prompt. Data assimilated as per the designed system that the management or the serving personnel can access quickly through their systems. Through this process of generating data, the hotel management and staff can serve their clients better. Even the guests feel comfortable providing the information silently.

Flexibility and convenience for guests

Research and survey reveal that these kiosks have increased the convenience and the flexibility index of not just the hotel staff but also the guests. Now the guests can easily access these kiosks in any part of the hotel and they need not go to the reception lobby every time for updated information. This self-service system adds to the freedom and privacy of the guests.

Can promote other services

The hotel management can offer various service programs in their portfolio for an improved experience of their guests. The hotel management can give complete information of all the other services that the guests can avail during their stay in the hotel. This is a strategically indirect but effective way of promoting the other services of the hotel and improves its business volume.

Personalization

Guests on their arrival are informed about designed packages they can avail in terms of the services available and the prices they need to pay. Often the guests do not agree with all the elements of the package. A kiosk can be a perfect solution to this problem. Through these kiosks now the guests can select all the services and the amenities they are looking for and can pay just for them.

Kiosks have proven to be a huge boon for the hotels and the hospitality industry. These amazing machines embedded with artificial intelligence and data management system have been making the hospitality industry more dynamic and customer-oriented. In near future the use of self kiosks machine will be indispensable in this industry.

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IoT Innovations in Medicine

October 5, 2020October 14, 2020 admin

Internet of Things (IoT) has penetrated almost every industry, and healthcare is not an exception. The last decade has witnessed a huge impact in the healthcare domain, thanks to IoT. With healthcare technologies gaining sophistication, patients can benefit from highly tailored attention concerning their healthcare requirements. With IoT, you have smart devices to remind you of your calorie count, appointments, exercise hours, variations in blood pressure and much more.

Let’s explore how IoT has been leveraging the medicine and IoT Solution for Healthcare Industry over the last few years.

IoT for Physicians

IoT enables wearables, and other equipment for home monitoring would allow physicians to track the health of patients with greater efficiency. They can even remotely track whether or not the patients are adhering to their treatment plans. In case they require any medical attention on an immediate basis, the physicians get to know and do the needful.

Besides, healthcare professionals can be more watchful with IoT devices, and this protective approach works well for patients. Similarly, they collect data using these devices and choose the right process of treatment to obtain the desired outcomes.

IoT for hospitals

In hospitals, sensors are integrated with IoT devices to keep a track on of medical equipment like defibrillators, wheelchairs, oxygen pumps and nebulizers in real-time. Besides, the authorities can analyze the deployment of healthcare staff in real-time at various locations.

Specific smart devices, enabled by IoT, can take care of infections. In the process, it can prevent patients from getting affected by the same.

Besides, IoT devices help in managing assets, such as environmental monitoring and pharmacy inventory control. Again, these smart devices have other functions in hospitals like temperature and humidity control, checking the temperature in refrigerators, etc.

Detecting medical errors

Inevitable medical mistakes are preventable, but unfortunately, they account for thousands of deaths each year. Deploying IoT helps in preventing these errors to a significant extent. These days, healthcare professionals use wristbands connected to IoT to verify the identity of patients. In the process, they eliminate the chances of mix-ups. Besides, these smart devices help medical staff in checking allergies and other medical data.

While recording data, machines do not make mistakes in typing, thereby eliminating human flaws. This makes IoT a valuable mechanism to check and sort patient data.

Managing operational costs

Over the years, healthcare is becoming expensive. The most strategic approach to control costs is to enhance efficiency and maintain quality. Using IoT, hospitals can automate their workflow and make significant savings in terms of money and time.

With IoT devices, it becomes easier and faster for transferring data, as compared to the manual efforts. The staff has a lesser amount of responsibilities to shoulder, which reduces the operational expenses. Besides, the risk of time-consuming and costly data entry errors is also low.

Apart from the benefits presented here, IoT has been playing a crucial role in controlling diseases. Cancer, arthritis, and obesity, for instance, affect millions of individuals across the globe each year. IoT serves as tools for disease management, through which patients and doctors can continuously monitor temperature, blood pressure, cholesterol, etc. Eventually, it primarily serves as a preventive mechanism while dealing with chronic diseases. The coming years are likely to witness far more sophistication in the healthcare industry with intelligent systems.

QR Code for business marketing

October 22, 2019October 22, 2019 admin

The World is going digital with each passing day and technology is becoming exponentially more important to simplify life on our digital planet. We are producing 2.5 quintillion bytes of data each day by 3.7 billion humans accessing internet. We have produced 90% of the data in the world over last two years and this pace is accelerating by each passing day.

This huge volume of data leads to user fatigue every time users are searching or accessing a useful information. Users often input via keyboard a website URL, a Code or text, messages, contact details etc. as a digital planet citizen in private or corporate life. Keyboard input often leads to following challenges for users –

Typing errors (more often with key boards getting shorter with display size of mobile devices)
Mental fatigue (remembering and typing)
Longer cycle times of input and transaction completion

Above challenges are further aggravated by Impatience and immediate response expectation habits of our digital generations checking their phones 150 times a day (every 5 minutes during day).

Do we have a better technological solution to avoid user attempts via keyboard?

Yes, you would have seen black & white colour barcode on newspapers, websites, magazines etc. QR code or Quick Response code is answer to all user problems for enabling just in time access to any URL, contact card,

This evolution started in year 1948, when Bernard Silver and Norman Joseph created first barcode (or unidirectional barcode) to cut human data entry errors and relieve the workers from pain of data entry. By late 1970s, Barcode were necessary part of inventory tracking especially in retail and automobile manufacturing. Unidirectional barcodes could store information up to 20 characters depending on length of barcode. This approach was further formalised via Universal Product Code (UPC) in 1980s. UPC offered benefit of managing common products easily to retailers. There were some limitations with unidirectional barcode technology like reading of barcode at a particular angle, maximum character storage limit, character type limit (alphanumeric only), requirement of a minimum space on label and vulnerability to dirt.

In 1987, David Allais developed first 2 D barcode (Code 49), a predecessor to popular PDF417. Soon market was flooded with proprietary 2 D codes as these codes were compact and store more data in multiple data formats.

Quest for quicker and error free assembly lines motivated Masahiro Hara from Denso Wave (a sister concern of Toyota) to develop first QR code as we know today. Denso wave made its patented QR code research and specifications public so that anyone was free to use it. This democratic decision helped in public use of QR code at a mass level. Initial use cases of QR code were automobile, pharmaceutical and retail industry as a replacement of prevalent unidirectional codes for inventory tracking due to advantages like higher storage capacity (7,089 numerical characters or 2,953 alphanumeric characters), compact size and space requirement, convenience of scanning (at any angle) and better readability despite wearing and damage ( up to 30% damage).

Businesses across the globe have started leveraging QR code technology to efficiently manage product (and service) life cycle beyond the supply chain till repeat purchase and end of product life.

Some of interesting use cases into customer loyalty and rewards program offer following benefits to business by utilizing and integrating versatile QR technology with business apps –

Capture performance of media promotions and campaigns based on actual sales
Capture customer information and preferences for products and services
Effectively segment customer based on preferences and design product and promotions
Enhance customer loyalty for business brand over competitors
Maximize customer visits and average spend per visit
Capture customer feedback about products and services

QR code technology enhances traditional approaches by better, authentic and real fact based data capturing in terms of data points like location, sales / service delivery centre, product information, customer information and multiple other points of business interest resulting in better rewards for customer and businesses.

Business team can further utilize customer and usage data can be further analyzed using IT applications for monitoring program performance against business KPIs in real time. Useful insights like unique customer identification, coupon redemption, product lifting performance, campaign performance, and average discount metrics. This business critical information can be very simply collected without any significant investments in additional hardware, complicated POS integrations but offers good customer and product insights to business team. This definitely helps in building better recall and relationship between consumers and marketers.

Some of the prominent business cases have been run across globe by global giants like DANONE in SPAIN by linking customer earnings up to $ 50 per month as discount coupons via scanning of QR code printed on products using customer mobile phone. McDonalds and Dominos have also launched innovative campaigns with IT solution partners to surprise customers by utilizing customer geo-locations.

Technical products have also leveraged QR code features of extensive data capturing for registration and warranty verification related processes. OEMs have started adding a QR code image to product and receipts and end user can easily register a product by scanning QR code image from his smart phone without going through extensive information (model number, serial number, manufacturing dates etc.) at product registration forms. QR code technology based approach has helped in improving data accuracy, compliance of product registration and reduces product support cost. Same QR code is scanned by service engineers at the time of product service and warranty support to end customers for capturing product related data. This data is used by engineering team to analyze product failure and support related calls for further improving products and end user experience.

Business across the globe has demonstrated confidence in QR code technology, acceptance and partner ecosystem. Organizations are engaging with right QR code technology partners for capturing data beyond inventory and addressing business challenges and reaping better benefits in asset tracking, social media, marketing & promotion, warranty services areas.

It’s a race every business is joining and early adopters have started reaping benefits due to low overhead cost, quick turnaround and direct impact on top and bottom line of business.

Sources – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#1ea24bf460ba

https://www.inc.com/john-brandon/science-says-this-is-the-reason-millennials-check-their-phones-150-times-per-day.html

Customer Loyalty for Small Scale B2B Business

October 22, 2019October 22, 2019 admin

“It takes months to find a customer, years to build loyalty and seconds to lose it.”

Customer plays a central role as real source of money for any profitable business while organizations just manage the resources for customer in the process of making profits. Since customer is so much central and important for any profitable business, there is always a competition between businesses to acquire new customers.

Customers are loyal to a brand hence it is very important to understand and define a brand before understanding customer loyalty. Users and customers often use multiple words to describe different dimensions of brand i.e. experience, quality, cost and consistency. It is equally important for business team to focus on these brand dimensions as much it is for building brand loyalty.

What is Customer Loyalty?

Customer loyalty is the result of consistent positive emotional experience of customers via physical attributes or perceived value. Majority of scientific definition of customer loyalty fail to establish that loyalty is an emotional connect with customers. Customer loyalty acts as an insurance against competitive forces and yields regular dividends to business.

Source : Yopto

Growth is always on the ambitious business radar and every business is aiming for the same pie for achieving business growth in a global, integrated, developed market.Customers have also become more demanding and business continuously keep exploring for opportunities to retain and keep them happy with every experience of product/ service. Business achieves growth in terms of customer count by adding new customers, activating old inactive customers or acquisition of competitor’s customers (new customers for business).

Customer loyalty makes business easy

Marketing and sales team should assign strategic priority to retain customers since it can consume approximately 5 X more resources to acquire a new customer as compared to retaining an existing customer. This further reinforces need of an active customer loyalty program that keeps customer engaged in frequent buying and attached to brand. Different customer surveys and study results have proved repeatedly proved importance and returns of a business appropriate customer retention and loyalty program. Majority of customers prefer to buy under guidance of referral according to survey by hubspot.

According to 2018 customer engagement & loyalty statistics –

77% of consumers acknowledge relationships with specific brands for 10 or more years. (Inmoment)
61% of loyal customers go out of their way to buy from them (Inmoment)
75% of loyal customers will recommend a brand to friends and family (Inmoment)

Customer loyalty: B2B scenario

Customer loyalty in a B2B product / service environment is different since customer sales cycle and touch points are different from direct sales cycles. B2B sales often involves consultants and channel partners and end consumer may or may not directly interact with OEM. Customer loyalty programs focus on following key stages to achieve desired customer engagement, retention and experience related results –

Channel / Influencer Transactions– Sales strategy for technical products employs influencers for most of sales transactions since end consumer or customer need knowledge to under product features and applications. Some of the prominent industries in domain of mass consumers is spares and accessories for white goods, real estate and technical products. It becomes important for business to employ, engage and interact with influencers since they further advocate products/services to end consumer.

Technology offers multiple solutions in this area by –

Discovering influencers over social media and other technical forums,
Recruit and Recording information related to basic and technical background of influencers,
Bi-directional communication and connection with influencers related to product features, market feedback and roadmap
Design, communicate and monitor incentive structures for influencers and performance

2. Social Media & Behaviour –With the advent of digital world, social media has become an integrated part of our life and purchase decisions. Social medial advocacy is believed by customers and marketers as a true measure of customer loyalty and reaps exponential growth benefits for products and brands from multiple categories. Social media advocacy offers an opportunity to connect and communicate brand message with millions at a very reasonable cost. This approach is very helpful for small businesses however 24X7 vigilance and professional guidance is required to address customer / competition over social media. Social media like WhatsApp, YouTube, Facebook etc. helps in building customer connect and broadcasting messages of loyal customer.

3. Loyalty Redemption –Coupons and deals have been all time favorites of customers and influencer’s. Multiple studies and surveys have proved that customers look for deals, discounts before purchasing decision, and can alter purchase decision (quantity and brand) based on deals and discounts.

Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
50 percent of shoppers clip digital coupons while shopping in-store(Inmar)
39 percent bought a brand they otherwise would not have normally purchased because of a coupon and 18 percent switched back to another brand they have purchased previously because of a coupon(Inmar)
38 percent bought more than they would have otherwise because of a coupon(Inmar)

Loyalty redemption help monitor success and acceptability of loyalty programs across end consumers and influencer’s community. It is important to alter loyalty programs based on feedback with the help of technology partners to improve customer engagement and retention.

Digital customer loyalty: Use Case

Digital technologies have opened new opportunities for marketers to engage customers in a cost effective manner. You may choose right strategy by selecting anyone or multiple approaches from our suggestions.

Customer tiers –Customer segmentation is a low-cost way to provide delight to your customers, this tactic focuses on recognition that, not all customers are created equal. Different customers carry different motivations however for ease of strategic addressing as a critical mass business teams form customer segments based on qualification criteria. These segments help business in designing relevant campaigns, products/ services and channels for reaching out to customers to service their need.

Exclusive access- More than 51 percent customers prefer an exclusive offer based on their loyalty to a brand (Inmar).Customers desire exclusivity and exclusivity provides a sense of scarcity for some of product categories. Customers can be rewarded as exclusive products, service campaigns or benefits to motivate loyal customers.

Continuous customer engagement – It is possible to engage with customers via technology in a cost effective manner. Customer education helps to spread knowledge about product benefits / features, establish thought leadership and brand between customer and influencer network. An educated user is always a better advocate for your business.

Discounts& Points – Deals, discounts and coupons concept is borrowed from B2C but a straightforward way to engage customers and continue purchasing by influencers as well as end consumers.

39 percent bought a product sooner than planned because of a coupon(Inmar)
Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
50 percent of shoppers clip digital coupons while shopping in-store(Inmar)

Technology provides governance and effective delivery of deals and discounts to target user groups. It is advised that excessive reliance on deals and discounts affects brand and pricing hence this strategy shall be used with due caution.

Random surprises – We have learnt that emotions play a very central role in loyalty. A brand shall also show emotions of delight, positive surprise and care to customers via random apt offers. This helps in building a deep connect and recall with customers. It requires a great deal of customer and customer preference understanding to offer such a relish. Technology helps in capturing customer preferences and suggest business team to offer brownie points to customers.

Customer loyalty is essential for long term growth of any brand in product or service area and technology offers multiple solutions for further enhancing a warm and emotional connect with customers and channel partners by loyalty reward programs. Technology has a major intervention under SMS, mobile applications, social media, loyalty campaigns and customer profiling areas. By using barcodes and QR codes, loyalty campaigns become language agnostic and user friendly. A successful program offers following outcomes to business team –

Recognition for top influencers and differential rewards for consistent performers
Auniform and smooth experience of reward redemption and thereby increased
Improvement in “Top-of-Mind” re-call value and increased offtakes from influencers

It is often important to adopt an effective channel loyalty, influencer, sales agents and incentive program for sales of B2B products / services. Business should rely on an appropriate technology platforms and loyalty management software since right choice can greatly increase efficiencies in cost, time and reach of your channel loyalty programs.This combination of strategic expertise, technical capability, loyalty platforms and operational excellence has led to the execution of highly successful loyalty programs for some of the largest, most demanding businesses

RAZORSE

Our range of digital customer loyalty solutions for small and medium business offer enough choices to customise a catalogue to the exacting needs of your channel partners.

Contact us today. We are here to work with you to conceptualize, develop and manage channel loyalty programs specific to your business needs

Role of Digital Marketing in Brand Building

June 28, 2019August 12, 2019 admin

Know the Role of Digital Marketing in Brand Building

Brand Building is a very important part of each and every business as this is the process by which a brand or a company is known by the people. It is very important for a company to build up repute in the markets these days as this is what helps the company to have a very good future and sustain itself in the markets worldwide. You might be surprised to know that a small organisation that was started in a rented garage in a backyard of a home is now a multimillion dollar company that has offices and production units all across the globe. All this happens because of proper Brand Building that the companies do in their initial stages and gain a good market step by step.

How can a Digital Marketing Agency help you out in the process of Brand Building?

This is definitely a very important question where a person has to know how and why a Digital Marketing Agency can help you out in the process of Brand Building. So in order to understand this thing you need to know the Role of Digital Marketing in Brand Buildingas this will help you a lot in your business as well.

We are living in a digitalized world where people are dependent on the digital mediums for each and everything starting from shopping to knowing people and places using social sites. So it is always good and advisable to get in touch with customers using the medium that they are comfortable in and as we are living in a digital age so advertising and marketing a product or a brand on digital medium will definitely bring in good results.

The stages of Brand Building :

So what happens in Brand Building using the Digital Marketing methods is that first your prospect customer gets to know your product in the initial stages and then comes to know about the benefits of using your product in comparison to other products. This is the place where the difference is created when your brand is compared with other brands the Digital Marketing agencies use the best examples to prove that your products are better compared to the products that your counterparts are selling in the markets.

Then comes the cost of the product as well where the cost of the product is clearly displayed and proper reasons are given for the cost of the product. Further which endorsement of the upcoming products is also done so that the customers are regularly in touch with the company and get interested in the products that the company is selling.So this is how the whole system of Brand Building works step by step and brings in profit in terms of sales for the organisation. So now you know the Role of Digital Marketing in Brand Buildingin detail.

How are the main challenges of Brand Building using Digital Marketing Methods Solved?

The first and foremost challenge that comes when a brand is trying to build itself up using Digital Marketing methods is that the brands representatives do not get in touch with the customers face to face which is one of the easiest way to convince a customer about a brand. So what they do is endorse the product in such a way that all the questions of the customer about the brand are answered without even the company getting in touch with the customers. But still in case if the customer has a query he or she can get in touch with the organization using the contact details in the advertisement of the product on the Digital Medium.

Category: Innovation