The people and organizations around the world are affected with the extraordinary impact of COVID-19, we all are facing most of the challenging times in till life. But so many people are the true definition of essential workers, and we’ll have them to thank for helping us get through this crisis, in this those people are also included those bring online things before you, either by social media or search engine, they are digital marketers.
I have worked for over a decade in digital marketing now, and during career I really helped a lot of clients in their business promotiona. But, the challenges created by this corona crisis I have never experienced and even no other one. So many departmental stores had been forced to close their doors to maintan social distancing and self-isolation, and this activity destroy the traditional business and shopping practices but it has rapidly accelerated e-commerce transactions, and more tha million of people who were previously tuned to purchase goods or services over the internet are now dipping their own toes in the electronic commerce lake. As digital markeing bring everything in their laptop and mobile just in a click.
Now people are learning a new lession that shopping at physical store is not necessary now. In fact, a “digital society” is emerging that believs on fingertip instead of footfalls, as whatever they need is now just a single click away. This drastic changes making companies realize that if they are not findable on the search engine, website of social media, than they will have a hard time getting in front of the present consumer. We are entering in an era where the importance of online traffic is more significant than foot fall for your business.
B2B means big business to business companies are now understanding the power of digital marketing and thinking about their business models. As an example, my so many clients who rely heavily on expos for business development. However, social distancing has paused those industry conferences and increased the importance of conducting business online and digitally. Now sales and marketing departments have to learn how to utilize new technologies to create digital brochures, automate email marketing campaigns and connect online via virtual meetings tools.
Digital Solutions used by Professionals
As I noticed that traditional sales and marketing have already been started changing since last decade. But these events have undoubtedly exposed many companies’ vulnerabilities, and so brands that were slow to evolve can now see how vital it is to make a digital transformation. The silver lining could be that these changes may very well end up being a good thing for humanity. People can now visit their doctors and pharmacists from the comfort of their homes, through the virtual visit model, for medical needs that are not life-threatening. Therapists and academic tutors are following suit by transitioning their practices to video chat platforms, instead of relying on face-to-face encounters. These digital solutions have been utilized by many professionals for years, but now more consumers are participating in this innovative virtual experience.
Today, we live in a digital society that places convenience high on the list of priority. The Amazons of the world have already proven that most people prefer internet-based communication and e-commerce over the traditional methods of transaction. With the increased exposure to virtual experiences brought upon us by this corona pandemic, the demand will likely elevate consumer expectations even further and accelerate the pace of adoption.
Digital transformation is here to stay
Now the online world has become more relevant and necessary to the functioning of our life, digital marketing has become essential to success for any businesses that operate within any society or area. It is really hard to believe, but still some companies get away with neglecting their online presence and digital branding. For better or worse, this crisis has been a wake-up call for many of businesses persons around the world.
As per my observation, we are in the middle of a major social disruption, and it is showing that how we function in our personal and professional lives. The lessons we learned from this corona era is that it is very hard to predict the future. But one thing is sure and it is, the technology and digital marketing are playing a vital role in business, communication and healthcare is proving that it is very important part of our success. And businesses that have resisted the digital transformation should take note of its tremendous power and efficiency. Companies that embrace these changes will add the most value to their customers’ lives, be in the best position to grow and perhaps make the world a better place.