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The Difference Between Java and JavaScript

While the two (Java vs JavaScript) have similar names, both are totally unpredicted programming languages. Java is a full-highlighted, normally useful, programming language which is mainly used in worker side, multipurpose turn of events, & moreover, run in programs.
Since Java is a neat programming language, it follows remarkably severe composing & approves the projecting of references. Java vs JavaScript, both are unbelievably productive Computer Programming languages which are used immensely in the present and up-to-date world.

Difference Between Java & JavaScript
Java is a Programming language and is one of the difficult languages to learn while Java script is a scripting language and very easy to learn. JavaScript is simpler than Java as it needs less tools & prior understanding of development kits. You require just a text editor, as well as programming knowledge to begin writing a code for web development. Java is a pure Object-Oriented Programming Language and needs a large amount of memory. On the other hand, JavaScript is Object-Based Language & doesn’t need much memory. Java is a Standalone language and is compiled before execution; however, JavaScript needs to be combined into an HTML program for the execution. In Java, web-browser is not needed to run java programs but it is essential in JavaScript programs. Java is stored on host machine as a “Byte” code but JavaScript is stored as a “source” text. Java is static language whereas JavaScript is dynamic language.

Java can be utilized for various types of app development comprising:

  1. Mobile application development
  2. Big Data Technologies
  3. Cloud-based Apps
  4. Web-Based Apps
  5. IoT Applications

JavaScript is mainly used for front-side development however with the newest updates & introduction of Node. JavaScript can be utilized for building web and server apps, game development, mobile and web app development.

Java is utilized to make applications on browsers or devices, while JavaScript is used mainly on HTML documents & browsers. Diverse plug-ins are used to use Java & JavaScript. Companies that are using Java include Airbnb, Netflix and Google; companies using JavaScript are PayPal, Uber and Microsoft. A number of game engines, like Kiwi and Bablyno, make use of JavaScript to modify their gameplay.

What is React Js and Why it is popular now days

Mobile and web app users are increasing enormously. Most corporations use these robust skills to develop mobile apps, and experiencing a perfect and faultless user experience. React JS is the most robust know-hows that are very popular and in-demand for web application development.

React JS is an open-source library used for mobile & web development. It allows the developers to make reliable, scalable and fast web applications. It works on UI in the app and permits the making of recyclable UI components.

Purpose of using React JS-

Here are the benefits as to why to choose ReactJs when there are a bunch of open-source platforms:

1. It’s easy to use and learn – ReactJS is very easy and simple to use. You can simply build any professional site with it because it uses less coding plus provides high functionality. It is built on syntax known as JSX. Its applications and usability set it apart as JSX syntax is very easy to use and code.

2. It performs better – You can develop the websites quickly since it uses virtual DOM. The advantage of a virtual DOM is it just updates the modules that have changed despite updating them all. Plus, most people use the apps on their mobile devices, therefore it saves the battery. Furthermore, React JS is swift as it changes the state automatically when the data is updated since it is stored in memory.

3. It has great community backing – ReactJS has turned out to be quite popular and, because of its growing demand and popularity, it has fascinated a huge community & has become the top sources on GitHub.

4. It is easy to test – ReactJS is easily accessible and is simple to test. Usually, UI browser testing is completely a hassle because it becomes hard to set up, whilst ReactJS needs less alignment for testing. Moreover, you can easily test ReactJs components since it practices the node command line which works fast.

5. It’s flexible – What marks ReactJS more adaptable than other libraries is that it’s simple to use and could be used on numerous platforms to create better user interfaces. React was particularly formed to build components for web apps. As its recognition is growing enormously, its ecology has grown immensely to cover cases. You can easily produce static sites with ReactJS plus develop applications with React-Native.

6. It has Reusable elements – React has a module structure. It starts with making buttons, dropdowns, checkboxes, etc. Once you begin with these small components, they start to create wrapper components. Every component has its own reason and one can choose how it needs to be rendered. Its components can be easily reused which makes it stands out.

7. It has remarkable developer tools – Unquestionably, react JS has incredible developer tools like redux developer & react developer tools. You can install & add them to your chrome extensions very easily.

Best Cloud Services Comparison – AWS vs. Azure vs. Google

Cloud computing is the process of using a network of remote servers available over the internet to store, manage, process, and secure important data. The process has come a long way in the field of technology and is now revolutionizing the industrial sectors while helping companies and individuals free themselves from buying and maintaining physical data centers. This has made it evident that everyone is now relying on cloud computing for their operations. However, the major concern is which cloud service provider to choose with the market getting mature and flooding with numerous such service providers.

Talking about the current scenario, the battle for cloud computing is most prominent between three dominant cloud service providers, Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP).

Here’s a look at how these thee cloud leaders stack up in the market and handle their operations in the global marketplace.

Cloud Computing with AWS – 33% Share in the Worldwide Cloud Infrastructure Market

Amazon Web Services (AWS) is one of the oldest and the most comprehensive cloud platform with an intelligent infrastructure integrated with more than 175 fully functional features. This, in turn, is supporting the service provider help millions of customers to climb the way to success with lower cost of business operations, faster innovation, and improved agility.


  • Pay-as-you-go: Helps you adapt to the changing needs of your business.
  • Save when you reserve: Helps you invest in reserved capacity for certain AWS services.
  • Pay less by using more: Helps you get discounts based on the volume of services you use.


Amazon Web Services offers a huge spectrum of cloud-based products including:

  • Application Integration
  • AR & VR
  • AWS Cost Management
  • Blockchain
  • Business Applications
  • Customer Engagement
  • Quantum Technologies
  • Security, Identity, & Compliance


The powerful features of Amazon Cloud Directory include:

  • Managing multiple hierarchies of powerful data and defining attributes for relationship.
  • Ensuring flexible schema management to avoid any kind of data duplication.
  • Offers a fully-managed infrastructure to eliminate expensive and time-consuming operations.
  • Makes the process easy with built-in search capabilities and data encryption features.

Global Cloud Infrastructure

The AWS Global Cloud Infrastructure comprises of 77 Availability Zones within 24 geographic regions across 245 countries and territories. Moreover, it has announced plans for additional 9 Availability Zones and 3 AWS Regions in Indonesia, Japan, and Spain.

Cloud Computing with Microsoft Azure – 18% Share in the Worldwide Cloud Infrastructure Market

Microsoft Azure is a safe, secure, extensive, and an ever-expanding cloud service that is constantly helping brands and organizations overcome various business challenges.  It makes it convenient to use the desired tools and frameworks to build, manage, and deploy various business applications on a cloud network.


  • Pay-as-you-go: Helps improve responsiveness with price changing with the needs of the business.
  • Cost Savings: Helps you realize cost-savings as you migrate application workloads.


Azure offers a vast pool of cloud-based products including:

  • AI + Machine Learning
  • Analytics
  • Compute
  • Mixed Reality
  • Databases
  • Developer Tools
  • Hybrid
  • Internet of Things
  • Management and Governance
  • Windows Virtual Desktop


  • The stunning features Microsoft cloud computing service offers include:
  • A thoughtful and functional set of features with improved capabilities.
  • An integrated Machine Learning Studio that works on algorithms as well.
  • Offers capability to support all languages and framework with continuous innovation.
  • Seamless operation for hybrid cloud with easy integration of all working environments.

Global Cloud Infrastructure

Azure Global Cloud Infrastructure is believed to have the largest network with160+ physical data centers arranged into 60+ Azure regions. Moreover, 170+ points of presence along with 1, 30,000 miles of fiber optic delivering faster connectivity at 100 Gbps makes the infrastructure more efficient and powerful.

Cloud Computing with Google – 9% Share in the Worldwide Cloud Infrastructure Market

Google Cloud Platform is a computing service offered by Google. It uses the same internal infrastructure that Google uses for a range of its user-specific services like Gmail, YouTube, and Google Search.


  • No upfront costs: There are no commitments for any competitive pricing structure.
  • Customer-Friendly: Opaque and customer-friendly pricing model with discounts and incentives.
  • Pay on the go: Pay for cloud computing services as and when needed.
  • No termination fees: stop paying if service is turned off.


GCP offers a comprehensive range of cloud-based products that include:

  • Cloud Functions
  • Big Query
  • Compute Engine
  • Data Analytics
  • AI and Machine Learning
  • API Management
  • Containers


Features that attract Google cloud customers include:

  • Helps you modernize your business workloads on a state-of-art infrastructure.
  • Easy migration of application workloads with prepackaged cloud infrastructure solutions.
  • There is a multilayered security feature for enhanced data security.
  • Intelligent analytics to uncover various data insights and come up with scalable solutions.
  • Easy operations of applications in multi-cloud and hybrid environments.

Global Cloud Infrastructure

GCP with a reliable, secure, and efficient infrastructure works across 24 regions and 73 availability zones across 144 network locations available in 200+ countries and territories. The infrastructure is soon to add more regions including Doha, Melbourne, Delhi, Paris, and more.

Final Thoughts

There is no doubt that AWS has lived a long and healthy life in the field of computing services. However, this does not put the other service providers on the back seat. Each one of the cloud computing service provider has its own set of strengths and weaknesses. The comparison is just to help you make an informed decision while choosing the computing services for your business. The final choice is yours. Make a wise choice!

Ask to the Best Web based Software Development Company in Delhi that which services are good for your products

QR Code for business marketing

The World is going digital with each passing day and technology is becoming exponentially more important to simplify life on our digital planet. We are producing 2.5 quintillion bytes of data each day by 3.7 billion humans accessing internet. We have produced 90% of the data in the world over last two years and this pace is accelerating by each passing day.

This huge volume of data leads to user fatigue every time users are searching or accessing a useful information. Users often input via keyboard a website URL, a Code or text, messages, contact details etc. as a digital planet citizen in private or corporate life. Keyboard input often leads to following challenges for users –

  • Typing errors (more often with key boards getting shorter with display size of mobile devices)
  • Mental fatigue (remembering and typing)
  • Longer cycle times of input and transaction completion

Above challenges are further aggravated by Impatience and immediate response expectation habits of our digital generations checking their phones 150 times a day (every 5 minutes during day).

Do we have a better technological solution to avoid user attempts via keyboard?

Yes, you would have seen black & white colour barcode on newspapers, websites, magazines etc. QR code or Quick Response code is answer to all user problems for enabling just in time access to any URL, contact card,

This evolution started in year 1948, when Bernard Silver and Norman Joseph created first barcode (or unidirectional barcode) to cut human data entry errors and relieve the workers from pain of data entry. By late 1970s, Barcode were necessary part of inventory tracking especially in retail and automobile manufacturing. Unidirectional barcodes could store information up to 20 characters depending on length of barcode. This approach was further formalised via Universal Product Code (UPC) in 1980s. UPC offered benefit of managing common products easily to retailers. There were some limitations with unidirectional barcode technology like reading of barcode at a particular angle, maximum character storage limit, character type limit (alphanumeric only), requirement of a minimum space on label and vulnerability to dirt.

In 1987, David Allais developed first 2 D barcode (Code 49), a predecessor to popular PDF417. Soon market was flooded with proprietary 2 D codes as these codes were compact and store more data in multiple data formats.

Quest for quicker and error free assembly lines motivated Masahiro Hara from Denso Wave (a sister concern of Toyota) to develop first QR code as we know today. Denso wave made its patented QR code research and specifications public so that anyone was free to use it. This democratic decision helped in public use of QR code at a mass level. Initial use cases of QR code were automobile, pharmaceutical and retail industry as a replacement of prevalent unidirectional codes for inventory tracking due to advantages like higher storage capacity (7,089 numerical characters or 2,953 alphanumeric characters), compact size and space requirement, convenience of scanning (at any angle) and better readability despite wearing and damage ( up to 30% damage).

Businesses across the globe have started leveraging QR code technology to efficiently manage product (and service) life cycle beyond the supply chain till repeat purchase and end of product life.

Some of interesting use cases into customer loyalty and rewards program offer following benefits to business by utilizing and integrating versatile QR technology with business apps –

  • Capture performance of media promotions and campaigns based on actual sales
  • Capture customer information and preferences for products and services
  • Effectively segment customer based on preferences and design product and promotions
  • Enhance customer loyalty for business brand over competitors
  • Maximize customer visits and average spend per visit
  • Capture customer feedback about products and services

QR code technology enhances traditional approaches by better, authentic and real fact based data capturing in terms of data points like location, sales / service delivery centre, product information, customer information and multiple other points of business interest resulting in better rewards for customer and businesses.

Business team can further utilize customer and usage data can be further analyzed using IT applications for monitoring program performance against business KPIs in real time. Useful insights like unique customer identification, coupon redemption, product lifting performance, campaign performance, and average discount metrics. This business critical information can be very simply collected without any significant investments in additional hardware, complicated POS integrations but offers good customer and product insights to business team. This definitely helps in building better recall and relationship between consumers and marketers.

Some of the prominent business cases have been run across globe by global giants like DANONE in SPAIN by linking customer earnings up to $ 50 per month as discount coupons via scanning of QR code printed on products using customer mobile phone. McDonalds and Dominos have also launched innovative campaigns with IT solution partners to surprise customers by utilizing customer geo-locations.

Technical products have also leveraged QR code features of extensive data capturing for registration and warranty verification related processes. OEMs have started adding a QR code image to product and receipts and end user can easily register a product by scanning QR code image from his smart phone without going through extensive information (model number, serial number, manufacturing dates etc.) at product registration forms. QR code technology based approach has helped in improving data accuracy, compliance of product registration and reduces product support cost. Same QR code is scanned by service engineers at the time of product service and warranty support to end customers for capturing product related data. This data is used by engineering team to analyze product failure and support related calls for further improving products and end user experience.

Business across the globe has demonstrated confidence in QR code technology, acceptance and partner ecosystem. Organizations are engaging with right QR code technology partners for capturing data beyond inventory and addressing business challenges and reaping better benefits in asset tracking, social media, marketing & promotion, warranty services areas.

It’s a race every business is joining and early adopters have started reaping benefits due to low overhead cost, quick turnaround and direct impact on top and bottom line of business.

Sources – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#1ea24bf460ba


Customer Loyalty for Small Scale B2B Business

“It takes months to find a customer, years to build loyalty and seconds to lose it.”

Customer plays a central role as real source of money for any profitable business while organizations just manage the resources for customer in the process of making profits. Since customer is so much central and important for any profitable business, there is always a competition between businesses to acquire new customers.

Customers are loyal to a brand hence it is very important to understand and define a brand before understanding customer loyalty. Users and customers often use multiple words to describe different dimensions of brand i.e. experience, quality, cost and consistency. It is equally important for business team to focus on these brand dimensions as much it is for building brand loyalty.

What is Customer Loyalty?

Customer loyalty is the result of consistent positive emotional experience of customers via physical attributes or perceived value. Majority of scientific definition of customer loyalty fail to establish that loyalty is an emotional connect with customers. Customer loyalty acts as an insurance against competitive forces and yields regular dividends to business.

Source : Yopto

Growth is always on the ambitious business radar and every business is aiming for the same pie for achieving business growth in a global, integrated, developed market.Customers have also become more demanding and business continuously keep exploring for opportunities to retain and keep them happy with every experience of product/ service. Business achieves growth in terms of customer count by adding new customers, activating old inactive customers or acquisition of competitor’s customers (new customers for business).

Customer loyalty makes business easy

Marketing and sales team should assign strategic priority to retain customers since it can consume approximately 5 X more resources to acquire a new customer as compared to retaining an existing customer. This further reinforces need of an active customer loyalty program that keeps customer engaged in frequent buying and attached to brand. Different customer surveys and study results have proved repeatedly proved importance and returns of a business appropriate customer retention and loyalty program. Majority of customers prefer to buy under guidance of referral according to survey by hubspot.

According to 2018 customer engagement & loyalty statistics –

  • 77% of consumers acknowledge relationships with specific brands for 10 or more years. (Inmoment)
  • 61% of loyal customers go out of their way to buy from them (Inmoment)
  • 75% of loyal customers will recommend a brand to friends and family (Inmoment)

Customer loyalty: B2B scenario

Customer loyalty in a B2B product / service environment is different since customer sales cycle and touch points are different from direct sales cycles. B2B sales often involves consultants and channel partners and end consumer may or may not directly interact with OEM. Customer loyalty programs focus on following key stages to achieve desired customer engagement, retention and experience related results –

  1. Channel / Influencer Transactions– Sales strategy for technical products employs influencers for most of sales transactions since end consumer or customer need knowledge to under product features and applications. Some of the prominent industries in domain of mass consumers is spares and accessories for white goods, real estate and technical products. It becomes important for business to employ, engage and interact with influencers since they further advocate products/services to end consumer.

Technology offers multiple solutions in this area by –

  • Discovering influencers over social media and other technical forums,
  • Recruit and Recording information related to basic and technical background of influencers,
  • Bi-directional communication and connection with influencers related to product features, market feedback and roadmap
  • Design, communicate and monitor incentive structures for influencers and performance

2. Social Media & Behaviour –With the advent of digital world, social media has become an integrated part of our life and purchase decisions. Social medial advocacy is believed by customers and marketers as a true measure of customer loyalty and reaps exponential growth benefits for products and brands from multiple categories. Social media advocacy offers an opportunity to connect and communicate brand message with millions at a very reasonable cost. This approach is very helpful for small businesses however 24X7 vigilance and professional guidance is required to address customer / competition over social media. Social media like WhatsApp, YouTube, Facebook etc. helps in building customer connect and broadcasting messages of loyal customer.

3. Loyalty Redemption –Coupons and deals have been all time favorites of customers and influencer’s. Multiple studies and surveys have proved that customers look for deals, discounts before purchasing decision, and can alter purchase decision (quantity and brand) based on deals and discounts.

  • Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
  • 50 percent of shoppers clip digital coupons while shopping in-store(Inmar)
  • 39 percent bought a brand they otherwise would not have normally purchased because of a coupon and 18 percent switched back to another brand they have purchased previously because of a coupon(Inmar)
  • 38 percent bought more than they would have otherwise because of a coupon(Inmar)

Loyalty redemption help monitor success and acceptability of loyalty programs across end consumers and influencer’s community. It is important to alter loyalty programs based on feedback with the help of technology partners to improve customer engagement and retention.

Digital customer loyalty: Use Case

Digital technologies have opened new opportunities for marketers to engage customers in a cost effective manner. You may choose right strategy by selecting anyone or multiple approaches from our suggestions.

Customer tiers –Customer segmentation is a low-cost way to provide delight to your customers, this tactic focuses on recognition that, not all customers are created equal. Different customers carry different motivations however for ease of strategic addressing as a critical mass business teams form customer segments based on qualification criteria. These segments help business in designing relevant campaigns, products/ services and channels for reaching out to customers to service their need.

Exclusive access- More than 51 percent customers prefer an exclusive offer based on their loyalty to a brand  (Inmar).Customers desire exclusivity and exclusivity provides a sense of scarcity for some of product categories. Customers can be rewarded as exclusive products, service campaigns or benefits to motivate loyal customers.

Continuous customer engagement – It is possible to engage with customers via technology in a cost effective manner. Customer education helps to spread knowledge about product benefits / features, establish thought leadership and brand between customer and influencer network. An educated user is always a better advocate for your business.

Discounts& Points – Deals, discounts and coupons concept is borrowed from B2C but a straightforward way to engage customers and continue purchasing by influencers as well as end consumers.

  • 39 percent bought a product sooner than planned because of a coupon(Inmar)
  • Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
  • 50 percent of shoppers clip digital coupons while shopping in-store(Inmar)

Technology provides governance and effective delivery of deals and discounts to target user groups. It is advised that excessive reliance on deals and discounts affects brand and pricing hence this strategy shall be used with due caution.

Random surprises – We have learnt that emotions play a very central role in loyalty. A brand shall also show emotions of delight, positive surprise and care to customers via random apt offers. This helps in building a deep connect and recall with customers. It requires a great deal of customer and customer preference understanding to offer such a relish. Technology helps in capturing customer preferences and suggest business team to offer brownie points to customers.

Customer loyalty is essential for long term growth of any brand in product or service area and technology offers multiple solutions for further enhancing a warm and emotional connect with customers and channel partners by loyalty reward programs. Technology has a major intervention under SMS, mobile applications, social media, loyalty campaigns and customer profiling areas. By using barcodes and QR codes, loyalty campaigns become language agnostic and user friendly. A successful program offers following outcomes to business team –

  • Recognition for top influencers and differential rewards for consistent performers
  • Auniform and smooth experience of reward redemption and thereby increased
  • Improvement in “Top-of-Mind” re-call value and increased offtakes from influencers

It is often important to adopt an effective channel loyalty, influencer, sales agents and incentive program for sales of B2B products / services. Business should rely on an appropriate technology platforms and loyalty management software since right choice can greatly increase efficiencies in cost, time and reach of your channel loyalty programs.This combination of strategic expertise, technical capability, loyalty platforms and operational excellence has led to the execution of highly successful loyalty programs for some of the largest, most demanding businesses


Our range of digital customer loyalty solutions for small and medium business offer enough choices to customise a catalogue to the exacting needs of your channel partners.

Contact us today. We are here to work with you to conceptualize, develop and manage channel loyalty programs specific to your business needs

Role of Digital Marketing in Brand Building

Know the Role of Digital Marketing in Brand Building

Brand Building is a very important part of each and every business as this is the process by which a brand or a company is known by the people. It is very important for a company to build up repute in the markets these days as this is what helps the company to have a very good future and sustain itself in the markets worldwide. You might be surprised to know that a small organisation that was started in a rented garage in a backyard of a home is now a multimillion dollar company that has offices and production units all across the globe. All this happens because of proper Brand Building that the companies do in their initial stages and gain a good market step by step.

How can a Digital Marketing Agency help you out in the process of Brand Building?

This is definitely a very important question where a person has to know how and why a Digital Marketing Agency can help you out in the process of Brand Building. So in order to understand this thing you need to know the Role of Digital Marketing in Brand Buildingas this will help you a lot in your business as well.

We are living in a digitalized world where people are dependent on the digital mediums for each and everything starting from shopping to knowing people and places using social sites. So it is always good and advisable to get in touch with customers using the medium that they are comfortable in and as we are living in a digital age so advertising and marketing a product or a brand on digital medium will definitely bring in good results.

The stages of Brand Building :

So what happens in Brand Building using the Digital Marketing methods is that first your prospect customer gets to know your product in the initial stages and then comes to know about the benefits of using your product in comparison to other products. This is the place where the difference is created when your brand is compared with other brands the Digital Marketing agencies use the best examples to prove that your products are better compared to the products that your counterparts are selling in the markets.

Then comes the cost of the product as well where the cost of the product is clearly displayed and proper reasons are given for the cost of the product. Further which endorsement of the upcoming products is also done so that the customers are regularly in touch with the company and get interested in the products that the company is selling.So this is how the whole system of Brand Building works step by step and brings in profit in terms of sales for the organisation. So now you know the Role of Digital Marketing in Brand Buildingin detail.

How are the main challenges of Brand Building using Digital Marketing Methods Solved?

The first and foremost challenge that comes when a brand is trying to build itself up using Digital Marketing methods is that the brands representatives do not get in touch with the customers face to face which is one of the easiest way to convince a customer about a brand. So what they do is endorse the product in such a way that all the questions of the customer about the brand are answered without even the company getting in touch with the customers. But still in case if the customer has a query he or she can get in touch with the organization using the contact details in the advertisement of the product on the Digital Medium.

Contact us for your ORM ( Online Reputation Management ), We are one of the best Digital Marketing Agency in India.