24/7 Support : info@razorse.com | WhatsApp : +91-7011221090

Mobile App Usage and trends for 2023

Finally, we are in middle of the year – 2022. And in the post-pandemic scenario, companies are still recuperating from the losses they faced back in the year 2020. Thanks to the digital knowhows that gave worldwide businesses – a hope – titled enablement to remote work & continue their corporate practices by transitioning to the digital mobile as well as cloud-based cross-platform solutions.

Such a rapidly rising adoption rate of digital business mobility solution is becoming an encouraging factor for the tech leaders to get innovations in mobile know-hows. And that will certainly unlock numerous opportunities for companies to shine in market competition.

Specifically today, when the people are choosing to use the mobile devices over the outdated system, companies need to think to move their services to mobile software solutions. As the IT mobility developments are swiftly evolving, let’s understand the inventions they will bring in upcoming months of 2022, upcoming year 2023 & beyond.

Why Mobile App Development?

With the growing demand for mobility solutions as well as receiving everything at fingertips, the mobile application development market is experiencing a huge elevation. Following are the facts stating the necessity & novelty in mobile app industry.

Mobile App Development Affecting Factors 2023

As we all know that 90% of smartphone users time is spent on Mobile Apps. But you would also need to know the factors encouraging the smartphone users to adhere their favourite mobile app. This study would assist you get the ideas to create your mobile app solution more useful.

Mobile App Features & Functionalities-

  1. Appealing Mobile App UI/UX Designs – The UI/UX design styles are the most changing once. In the last few years, UI/UX designs have progressed a lot as well as are turning to be a major factor in the victory of your mobile apps. The leading mobile app UI/UX data say that a great UI design helps to rise application conversion rate by 200% & UX design by 400%.
  2. Best Performance – For the success of any mobile app; best performance in terms of quicker & crash-free tasks is the key. In today’s times, mobile app customers demand is to have apps that release new updates repeatedly, offer a pleasing app user experience as well as meet their every need coming in line. When there is such kind of a demanding mobile app market competition taking place, your mobile application performance is the only solution.
  3. Platform Dedicated Audience – It is significant to pick your app development type sensibly. You know the mobile app development rate for Android & iOS apps, where certainly iOS app development charges are a little higher.

With the growing motivation toward mobility, mobile application development, plus adoption rates will undeniably rise steeply in the upcoming years. If you want to know more about mobile app industry & its development, contact us for an expert consultation for any mobile app development enquiry.

E-commerce to M-commerce: Mobile app leads the business

A smartphone is the most inseparable gadget in our everyday routine. As per the latest stats, over 70% of the total population is connected through internet and smart gadgets. Generally, one go to the web browser and search for respective URL to have insight into any product or business.

However, it is not feasible all the time, the speed of internet, responsiveness and several factors affect the loading time of a webpage. The delay in accessing a webpage would cost business adversely. Thus, here comes the answer touted to be “Mobile apps”.

Nowadays, many businesses have a Web Page, while a few have mobile apps. More than 60% of the end-users now choose to do business via mobile apps rather than a normal webpage. Mobile apps help in engaging with customers effortlessly and takes business very close to them.

How mobile app aids your e-commerce business?

As per the latest survey, 42% of the mobile sales are created from mobile apps. While, 21% of the time is spent on mobile applications instead of a web-based service.

Saves time – The user can access the web page directly by tapping on an application in just a few seconds.

  • Engagement and rebranding – Mobile apps will strengthen your organization by winning its customers. Its ubiquitous occurrence is a reminder to the client constantly.

    With continuous tweeting on the newest products, pricing and offers, you can even do customer-centric business promotions as well as can get referral leads for new consumers.
  • Saves cost – As soon as you made any alterations, the user will be alerted with pop-up messages. Thus saving the conventional messaging service (SMS) cost.
  • Increases loyalty – Having a mobile application on the smartphone, users will at all times get to know the existence of your business and can interrelate with the business entity effortlessly. It will boost your brand value to next level.
  • Brand recognition – Mobile users have wonderful opportunities to get the push notifications with special discounts, offerings and giveaways. Thus meaning that they can save money, therefore from a psychological viewpoint, they are probably to interact with such stores on a day to day basis.

Razorse Software can assist you go from conceptualization to the market of your Mobile application instantly. Talk to our professionals now to get an understanding on mobile app development.

HTML5 vs Native apps pros and cons

Native apps do not run on the web browsers. Native apps are specific and platform dependent. For example Android and iOS. These are built in a specific Integrated Development Environment (IDE) only. These apps could be downloaded from their own stores i.e. Apple App Store for iOSor Google Play Store for Android. Native apps are generally built by the programming language that best suits and is recognized by that platform. Native Apps are the most popular types as the users mostly search for the apps first in their smartphone’s store.

HTML5 Apps are also known as Web Apps. This is because an HTML5 mobile app is a web page which works like any other app. HTML5 apps can work on diverse mobile platforms. For HTML5 Apps there is no software development kit for a developer to work with. There are frameworks & templates available for developing the web apps like React, Angular and Vue.js.

Is it “HTML5” or “Native Apps” or a mixture of both (that could be termed as Hybrid)?  To know and draw a conclusion, here is a comparison over the two:

  1. HTML5 stands for Open standards and there is no Proprietary control on apps created by HTML5;whereas the Native Apps for mobile are totally controlled by App stores and markets like GOOGLE and APPLE. This might disturb the open-source philosophy of the many apps.
  2. HTML5 apps are less in performance if compared to native apps, since their performance may depend on some issues like the speed of internet connection and other concerns.
  3. Compared to HTML5 implementations Native apps are better in performance, because they can directly work on function of the device itself, for instance, Camera GPS can be directly invoked by Native Apps.
  4. Unlike Native Apps which are provided with one-time buying options, HTML5 apps are generally concerned towards ADS for selling,(these apps are mostly free).
  5. When compared to the Native Apps, User Interfaces(UI) build through HTML5 are fragile and less spontaneous for some app deployments.
  6. Different from its counterpart, HTML5 has been often condemned for not having the essential level of DRM (Digital Rights Management), to support all the multimedia services that it needs to.

Choosing the most appropriate technology for app development depends on a number of factors, such as app features, time-to-market &UI/UX requirement etc.

Risks and Solutions while using QR Codes

QR codes are extremely common today, enough that the attackers are discovering ways to use them for profit.Quick Response (QR) codes are two-dimensional barcodes used to permitthe users to access data or web-based resources (URLs).

While the technology might have originally been unnoticed by the West, QR codes become more commonly used in 2020 because of the Covid-19 outbreak.Businesses, governments and other administrations turned to the technology as a way to track social movements.Governments in US, Europe, and Asia also used QR codes as part of the coronavirus track-and-trace systems.

QR Code Security Issues

1– First, hackers can inject your phone with malware. This direct approach needs nothing more than an unsuspicious employee or consumer to scan a QR code out of interest leading to an infected site. Just by visiting an infected site can activate a malicious download. One instance of how they can deliver this attack method is by sending the QR code in an email that seems to be genuine and hence attracting the user to scan it.
2– Second, the attacker leads you to a phishing website to steal your credentials or to achieve access to your private info on your mobile device. Phishing sites can be difficult to detect. They use a related-looking Universal Resource Locator (URL) to a confidential site. Another approach is by changing the domain extension. For instance, they change the “.org” to “.com.” Other times, there is a small change in the spelling of an URL that so hard to differentiate that it tricks the user. When the user visits the phishing website, username/login credentials are demanded. After the attacker has your log in, they can access your accounts, see private information, make changes and cause irreversible loss to your company name.
3– Third, cybercriminals can print-out free encoding tools on the internet to make the QR codes. They print the QR code on adhesive paper and place it over a valid QR code, or they can mail a malicious QR code to an unsuspecting customer.
4– Fourth, there’s always the danger that an attacker finds a bug in a code reader application that could end in the exploitation of cameras or sensors in phones or other devices.

Solutions toavoid QR Code scams:

Users have numerous ways to reduce the risk of QR code scams and security issues.

1– If anyone seems to send a QR code, connect with the supposed sender and enquire if they sent it.
2– Watch for URL-shortened links appearing after scanning the QR code, which could hide malicious URLs.
3– Organizations: Position a mobile defense solution that blocks the phishing attempts, exploits, phone takeover and unlawful downloads.
4– Embrace multifactor verification in place of password access to the applications and cloud resources.

It is very important nowadays to cover all your bases when it is about mobile data security. Defending against pervasive and rising malicious QR codes must be on top of that list.

Know more about QR code based applications with us.

Dashboard design principles & best practices

Dashboards are a powerful and a unique way to present data-based intelligence with data visualization techniques. The significance of a good dashboard design should not be understated, poorly designed dashboards possibly will fail to convey valuable information and insights and also make the data less understandable than it initially was.

A dashboard helps administrators and business leaders to track significant KPIs or metrics and take verdicts based on it. The dashboard design is significant. A dashboard is generally an outline and often a one-pager. It can contain tables or charts or views that are backed by data. The purpose of a dashboard is to offer a well-organized solution for forming and presenting data in a clear and a direct manner. It is a public-facing page where the users can access and evaluate their data. Dashboard design principles-

1-Your dashboard must deliver the significant information in about 5 seconds. Your dashboard must be able to answer your frequently asked business queries at a glance. If you are scanning the information for minutes, this might specify a problem with your dashboard’s visual design. Display the most important and considerable information at the top, followed by the momentous details that assist you to understand the overview; and at the bottom you have background and general information that will cover much more detail and let the viewer or reader to dive deeper.

2– Each dashboard must contain no more than 5-9 visualizations. You can avoid visual chaos by using hierarchies and filters or just by breaking your dashboard in two or more separate dashboards. Selecting the right visualization is the key to ensure your end-users know what they are looking at. When designing a dashboard, you also need to keep in mind who will be the end-user of dashboard in the first place.

3– Another valuable dashboard layout principle is to start with a big picture. The key trend should be noticeable at a glance. After revealing first overview, you can continue with more comprehensive charts. Group the charts by theme with the similar metrics positioned next to each other. This analytics dashboard practice will allow you to display your data in the most meaningful way as well as clear to the end-user.

Great dashboards are clear, intuitive and customizable-

1-They communicate the information quickly.
2-They display information efficiently and clearly.
3-They show trends as well as changes in data over time.
4-They can be easily customizable.
5-The most important widgets and data components are effectually presented in a limited space.
6-All crucial information is instantly accessible.
7-Data is ordered and prioritized.
8-Information is clearly displayed in a visual order on one screen.
9-The design offers a clear overview that comprises sparse and clear initial data with other opportunities to drill down for more.
10-Elements (chart, form, and table) are displayed in a minimalized view with the skill to bring up more facts in a modal window.
11-The design improves usability with filters letting the users to modify how data is shown as well as filters the content using categories, labels, and KPIs.

If you need further guide on these points please visit our page Custom Content Management System page or call us at 7011221090

Boost Your Customer Lifetime Value with Loyalty Programs

In this cutting-edge competitive environment, no brand in any industry is safe. Customers are highly volatile and experimental in nature. Options and offers are abundant so also the flow of information. Retaining a customer has become more challenging than ever before. In fact, getting a new customer seems easier than retaining an existing customer. In this condition, customer lifetime value (LTV) is now the primary focus of marketers. It’s now one of the most important metrics for any business that wants to expand their market. Marketers trying and experimenting with every possible tool available to them to enhance the LTV of customers. The Customer Loyalty Program Software is an effective and much cheaper tool providing many advantages to the brands in boosting customer lifetime value.

Develop a Pool of Brand-Loyal Customers with Exclusive Loyalty Programs

Why will your customers spend more? You have to develop a reason. This is where your loyalty programs are relatable. Lifetime value and loyalty are two sides of the same coin. These two factors are inherently linked with one another. With an incentive-based loyalty program, you can induce your customers to spend more on your products. This incentive can be of different forms like special offers, discount coups, direct discounts, money back, and reward points.

Here are a few definite and proven programs that you can adopt anytime to boost your customer lifetime value:

  • Design a point-based loyalty program – This is one of the most used but most effective loyalty programs known to the business world. Points are added with each purchase and after adding some points customers can use the cash value of accumulated points for buying any product.
  • Scratch card system – This is another popular and proven loyalty program. Offer a scratch card for spending a certain minimum amount on your products or services. Keep a surprise gift with each scratch card. This works effectively when every scratch card carries at least a small gift or money back or anything attractive.

  • Tier system – This is one of the best loyalty programs for the long-term engagement of the customers. Customers are assigned tiers according to their monthly, half-yearly, or yearly buying amounts. A higher tier means higher discounts or rewards for a certain period. For example, a tier 1 customer can enjoy a 5% discount on any food item they purchase from your departmental store whereas a tier 2 customer can enjoy a 5% discount on any item they buy from your departmental store.

  • Discounts on purchase from a partner company – This is another way to enhance brand loyalty or lifetime value of customers. Partner with another company or companies whose products or services are someway related to your business. For spending, a certain minimum amount on your products or services offers customers discounted or free products or services of the partner company. For example, if you are a pharmacy, offer a free blood sugar check from a reputed diagnostic center in your city for spending a certain amount from your pharmacy.

  • VIP customer program – Let your customers spend on the subscription for obtaining a lifetime or yearly membership for availing certain exclusive benefits. For example, a member could get the order delivered to their address free while a non-member needs to spend a certain amount for getting the order delivered at the doorstep.

Each and every customer of your business are valuable. Not let them go easily. Pay attention to them because they are the backbone of your business. With simple but result-oriented loyalty programs enhance customer lifetime value. It will make your business relevant and profitable in the long-run.