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Risks and Solutions while using QR Codes

October 4, 2021October 4, 2021 admin

QR codes are extremely common today, enough that the attackers are discovering ways to use them for profit.Quick Response (QR) codes are two-dimensional barcodes used to permitthe users to access data or web-based resources (URLs).

While the technology might have originally been unnoticed by the West, QR codes become more commonly used in 2020 because of the Covid-19 outbreak.Businesses, governments and other administrations turned to the technology as a way to track social movements.Governments in US, Europe, and Asia also used QR codes as part of the coronavirus track-and-trace systems.

QR Code Security Issues

1– First, hackers can inject your phone with malware. This direct approach needs nothing more than an unsuspicious employee or consumer to scan a QR code out of interest leading to an infected site. Just by visiting an infected site can activate a malicious download. One instance of how they can deliver this attack method is by sending the QR code in an email that seems to be genuine and hence attracting the user to scan it.
2– Second, the attacker leads you to a phishing website to steal your credentials or to achieve access to your private info on your mobile device. Phishing sites can be difficult to detect. They use a related-looking Universal Resource Locator (URL) to a confidential site. Another approach is by changing the domain extension. For instance, they change the “.org” to “.com.” Other times, there is a small change in the spelling of an URL that so hard to differentiate that it tricks the user. When the user visits the phishing website, username/login credentials are demanded. After the attacker has your log in, they can access your accounts, see private information, make changes and cause irreversible loss to your company name.
3– Third, cybercriminals can print-out free encoding tools on the internet to make the QR codes. They print the QR code on adhesive paper and place it over a valid QR code, or they can mail a malicious QR code to an unsuspecting customer.
4– Fourth, there’s always the danger that an attacker finds a bug in a code reader application that could end in the exploitation of cameras or sensors in phones or other devices.

Solutions toavoid QR Code scams:

Users have numerous ways to reduce the risk of QR code scams and security issues.

1– If anyone seems to send a QR code, connect with the supposed sender and enquire if they sent it.
2– Watch for URL-shortened links appearing after scanning the QR code, which could hide malicious URLs.
3– Organizations: Position a mobile defense solution that blocks the phishing attempts, exploits, phone takeover and unlawful downloads.
4– Embrace multifactor verification in place of password access to the applications and cloud resources.

It is very important nowadays to cover all your bases when it is about mobile data security. Defending against pervasive and rising malicious QR codes must be on top of that list.

Know more about QR code based applications with us.

Dashboard design principles & best practices

September 20, 2021September 20, 2021 admin

Dashboards are a powerful and a unique way to present data-based intelligence with data visualization techniques. The significance of a good dashboard design should not be understated, poorly designed dashboards possibly will fail to convey valuable information and insights and also make the data less understandable than it initially was.

A dashboard helps administrators and business leaders to track significant KPIs or metrics and take verdicts based on it. The dashboard design is significant. A dashboard is generally an outline and often a one-pager. It can contain tables or charts or views that are backed by data. The purpose of a dashboard is to offer a well-organized solution for forming and presenting data in a clear and a direct manner. It is a public-facing page where the users can access and evaluate their data. Dashboard design principles-

1-Your dashboard must deliver the significant information in about 5 seconds. Your dashboard must be able to answer your frequently asked business queries at a glance. If you are scanning the information for minutes, this might specify a problem with your dashboard’s visual design. Display the most important and considerable information at the top, followed by the momentous details that assist you to understand the overview; and at the bottom you have background and general information that will cover much more detail and let the viewer or reader to dive deeper.

2– Each dashboard must contain no more than 5-9 visualizations. You can avoid visual chaos by using hierarchies and filters or just by breaking your dashboard in two or more separate dashboards. Selecting the right visualization is the key to ensure your end-users know what they are looking at. When designing a dashboard, you also need to keep in mind who will be the end-user of dashboard in the first place.

3– Another valuable dashboard layout principle is to start with a big picture. The key trend should be noticeable at a glance. After revealing first overview, you can continue with more comprehensive charts. Group the charts by theme with the similar metrics positioned next to each other. This analytics dashboard practice will allow you to display your data in the most meaningful way as well as clear to the end-user.

Great dashboards are clear, intuitive and customizable-

1-They communicate the information quickly.
2-They display information efficiently and clearly.
3-They show trends as well as changes in data over time.
4-They can be easily customizable.
5-The most important widgets and data components are effectually presented in a limited space.
6-All crucial information is instantly accessible.
7-Data is ordered and prioritized.
8-Information is clearly displayed in a visual order on one screen.
9-The design offers a clear overview that comprises sparse and clear initial data with other opportunities to drill down for more.
10-Elements (chart, form, and table) are displayed in a minimalized view with the skill to bring up more facts in a modal window.
11-The design improves usability with filters letting the users to modify how data is shown as well as filters the content using categories, labels, and KPIs.

If you need further guide on these points please visit our page Custom Content Management System page or call us at 7011221090

Why is custom ERP development the fastest way to push your business forward!

September 9, 2021November 23, 2021 admin

ERP, Enterprise Resource Planning is a software system which gives great benefit to businesses for making all operations under one roof with integrated and centralized systems. It is an integrated system where all your operations like purchase, sales, accounting, customer service and manufacturing are in a single database with a great user interface.

Why custom ERP development:

Cost effective: ERP implementation is not economical but while using it in organizations give results to save money. An ERP unifies various systems which are presently fragmented in your organization, i.e. different system for product development, IT support management and supply chain management etc. This integrated system will help the businesses to make cost effective and better business processes and will save money by excluding training of different systems. All the departments undergo only one system training which will save cost and time associated with it.

Improved collaboration – The functionality and features of an ERP system can differ depending on the system that you are using, however all these systems provide to edit and share data as well as improve safety and access. There is no necessity to merge information across different sources or systems because all the data is stored, shared, gathered and accessed through a single system without the fear of how exact, complete or protected data files are.

Better reports in less time – An ERP development system can make it easy and quick for your team to create different reports which comprises income and expenditure of the company and customized reports based on trends and metrics. An ERP system has the skill to access all the data rapidly which will aid your team to make reports quickly thus helping them to make conclusions very fast. You would not have to rely on the IT staff to prepare the report as you can easily get it from system itself.

Improved productivity – Without an ERP development, you or your team have to complete the tasks manually. At times there will be redundancies in the procedure and waste of time in doing the repetitive tasks. An ERP will help to save time resulting in a positive impact on your company’s productivity, efficiency and profitability.

Happier customers – These days customer service is a significant part of any business as on the digital edge people use the internet to gather information about every product that they want to purchase. The right ERP system can help you to better communicate with your customers at various stages of development.

Simplified regulatory agreement and risk management – ERP systems have inbuilt auditing tools to support with some documents or reports which can be submitted to significant administration. Besides this, ERP systems generally provide the tools to manage risk. The ERP system will increase consistency and accuracy of monetary management as there is less error in accounting entries. Moreover forecasting tools are available which aid organizations to decide demand, labor and budget.

Improved inventory and production managing – If your association is dealing with production development or inventory controlling then you can get advantage from ERP systems. An ERP can be used to increase production planning, shipping and delivery schedule and help to make it easy and simple to improve your efforts instead of guessing about volumes, processes & more.

Some benefits of using an ERP System:It reduces paper documents in business.

Accuracy in gathering of information and management.

Customer support with quick response.

Better monitoring on business and fast resolutions on queries.

Increased payment processing and invoicing control.

ERP system will help to incorporate all other departments and manage it with single database.

1. It reduces paper documents in business.
2. Accuracy in gathering of information and management.
3. Customer support with quick response.
4. Better monitoring on business and fast resolutions on queries.
5. Increased payment processing and invoicing control.
6. ERP system will help to incorporate all other departments and manage it with single database.
7. ERP system with business intelligence tools will give better reporting for business.

How Loyalty Solution increases sales?

August 23, 2021August 23, 2021 admin

A customer loyalty program is a vital reflection for your business. If you are a flourishing business looking to increase your sales, it’s time to start implementing such a program. The benefits are boundless. From improving the buying experience of your consumers to improving your sales, achieving customer performance analytics, and growing your product’s reach, there is a lot you can do with a customer loyalty program.

Loyalty programs helps in improving the customer experience, drive sales and offer valuable data to assist retailers to better understand their clients. Loyalty programs make your customers feel acknowledged and special which further leads to retention, more referrals and profits. Rewarding your customers for their loyalty and repeated engagement with your brand can aid distinguish your brand from other contenders and also make the clients feel valued.

Loyalty solution increases profits, improves sales success and permits for sustainable evolution. A well-designed and well-implemented loyalty programme can help you keep existing customers, attract new ones and drive profits. A great loyalty program that boosts value can quicken the loyalty life cycle.

Benefits of Customer Loyalty Programs

Loyalty programs increase sales – Loyalty programs unquestionably increase sales and revenue. Loyal customers are more believably to repurchase, refer more and try a new offering. Loyalty solutions are a verified incentive to make customers select you over your opponents and bring them back to the shop regularly. A well-planned and executed loyalty solution has a positive influence on your business and customer loyalty.

Improved customer engagement – It is a very significant aspect that has a direct influence on brand sustainability, especially in the long run. Loyalty program is a great way of increasing client engagement. The consumers are more open to getting emails or other promotion content from brands when they are the members of brands’ loyalty or rewards programs. The program guarantees complete customer engagement and aids in strengthening the connection between brand and its customers.

Impact on brand affinity & loyalty – Regular brand engagement can support to build brand affinity, which is thus strengthened by a loyalty program. Rewards, incentives and gifts help to build a satisfying client experience, which in turns creates brand affinity. A sustained, reliable and profitable customer-brand association helps in boosting brand loyalty to stand out and provides the brand a competitive power.

Improves customer experience – Customer experience is the collective experience a client has with the brand from the pre-sale to post-sale process. Most brands now are trying to craft a wholesome experience for their clients and one of the simplest ways to do that is through a loyalty solution. Possibilities of receiving a reward creates excitement and anticipation and getting the reward considerably increases customer satisfaction, thus creating a positive customer experience.

Increased customer retention – One of the major benefits of a loyalty program is that it has an instant and evident impact on client retention rate. A retained customer is a benefit to any brand, they bring more returns, have more probabilities of becoming brand promoters and represent the product as a genuine brand loyalist.

Self SEO will no More Help Business Owners

January 13, 2021January 14, 2021 admin

As a part of Digital Marketing agency in Delhi, I met so many business owners every month to explain them that what is Digital Marketing? how it will grow your business? how you will lot of business from search engine and social media?, and really a few understand this but a lots of them starts guiding me that there is nothing in SEO only a game with Google with few keywords and the same with social media like Facebook, Instagram, Linkedin and Twitter.

Means you will create a few creatives and post on these social media platform, that I can also do, what extra or special you will do for which you are charging a good fee to me, actually they were right becasue we all are do same things in our day to day life, but the style of doing make different from others, like there are so many MBBS doctors in a location but one doctor have a wonderful crowed while a lot of doctors are waiting for the patient, what is the reason while they all are MBBS doctor?

Also, there is one very interesting thing happened with one Doctor, I visited his clinic a few months back, he called me for the promotion of their website, he said me that he has a website that he made with the help of youtube and WordPress, he put meta tags, written content, created separate pages for the various treatment but site is not ranking, and they also told me that as per Hummingbird update of Google the Keyword targeting became irrelevant so I want to know how can I promote my website.

How to convince a Smart Doctor

I was shocked that, how they can do too much work as a doctor, but still, I feel that nowadays it is very easy to create website, place content etc, but the main work is to bring the website in rank, make people to click on your website’s snippet and than visit website to understand your work and try to connect with you, but actually their made website is the simple free template of WordPress without meta tags, header tags, images etc. this is the actual side effect of online education without good guidance.

SO, I asked them, what do you want from me, they said I want traffic and leads on my website, I said them yes it is possible, but for this you need to redesign your website, re-write the content and then only I will start a promotion, they said no-no I will do my self you guide me, LoL, really very smart, I asked them, if a patient come to you as share some problem of dehydration what will you? they said immediate admit and start giving them glucose, I said so nice! but what if they asked you the reason, doctor said I will tell them there lack of water in the body so need to give, amazing, then I said they can asked you means all the water that I consumed till the time is wasted? doctor start thinking and I asked please let me know… and i said maybe that person say you I will arrange this you only guide..now Doctor become speechless and said please let me know your fee, this was the right decision, means give your site to an expert to handle.

How Google ranking algorithm changed?

Since then Google came in the market of search, it always try to understand the human psychology to deliver the results, and for this, it starts with Google Map, then organic listing, then suggestions in the for of QnA, then listing of organic, then people also search in the form of some content marketing sites, and then a list of some keywords those can help you to find the better result if you not found with your searched keyword.

So, here simple concern is that if you are not aware about the internal search process of Google and other search engines, then your ranking will be useless as there are so many other factors like user experince, showing snippet and landing page presentability, these all factors can not be understood by only doing some on-page and off-page changes.

AI is an important part of Search Algorithm

Artificial intelligence (AI) is changing the way how people interact with online content or search behavior. Google’s AI algorithm is especially worth noting but important to know. Unveiled a few years back this algorithm was called RankBrain and now it plays a very important role in Google’s ranking factors for search engine results pages (SERPs) results.

Greg Corrado, a scientist in senior Google who helped a lot to develop RankBrain, he has previously highlighted the tool’s unique ability to learn: “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” This presumably means that RankBrain will only improve with time to time, making Artificial intelligence is a top SEO trend to watch.

So, the big question is that, how do you optimize your SEO for RankBrain? While the search engine giant won’t share details, experts believe that user experience signals are the primary determinant for the ranking purpose. These could include factors from click-through rate to time spent on page. You need to captivate and engage readers with useful, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.

Conclusion

As of now SEO is getting more complex day by day, as the above list makes you clear. So the days of simply optimizing with keywords and meta titles are gone before a long me. With SEO’s current trends, you have to think about everything from voice control to video SEO and that only an expert can do for you. SERP Metrics are constantly changing day by day, and it’s critical to stay on top of your place in the rankings without a deep study of search algorithms. The right SEO company can help you get the ranking so you need to take help from a smart SEO agency. Hire the Best Digital Marketing Company in India.

Growth Hacking – The lifeline for startups & small Businesses

December 28, 2020January 3, 2021 admin

Everyone wants growth in their area, business, life, and the things they love the most, and hacking is always used in bad terms like someone hacked my computer, someone hacked my bank account etc, so till the time you all thinking that hacking is bad, but really it is bad because it hacked the business from the existing marketing and give to you, exactly this is the growth hacking, you are going the hack the growth instead of achieving, so this is a faster way of success without harming anyone in their knowledge, the best example, for now, is Jio Phone, it hacked the growth of all the network services providers.

The term “growth hacking” is really not very new, it is very old and was coined in 2010 by Mr. Sean Ellis, the founder, and CEO of Growth Hackers, and in his words, the goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little time, efforts and money as possible.

Who are the Growth Hackers?

The growth hackers are those who use innovative creativity with their low-cost strategies to help startups, new or established businesses to acquire and retain their customers. A few scholars sometimes say that growth hackers are the best growth marketers because the term hacker is always used in a bad way, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker and in this way, the hacker is giving us the meaning of expert.

Growth hackers must be obsessive, curious, and analytical

Growth hackers focus solely on strategies related to growing the business.
They hypothesize, prioritize, and test innovative growth strategies.
They analyze and test to see what’s working.
The ideal growth hacker or expert knows how to set growths according to priorities like, identify channels for customer acquisition, measure success, and scale growth.

How Growth Hacking strategy Works

This is one of the biggest questions that how exactly does growth hacking work? For each company or business, it’s about figuring out why you want growth and looking for ways to make that happen on purpose.

Many startups or small scale businesses use Dave McClure’s “pirate funnel” as a recipe for growth. These are a super combination of acquisition, activation, retention, referral, and revenue and in short AARRR. Others include raising awareness as a key part of growth hacking. Either way, the point is to get traffic and visitors, turn visitors into users, and retain those users as happy customers.

Activities we do under Growth Hacking Strategies
Most growth hacking strategies fall into three main areas:

Content marketing
Product Marketing
Advertising

Depending on the tactics used, content marketing can be a low-cost way to get the word out about your product. Typical content marketing activities include:

Starting a blog and creating valuable, shareable content
Guest blogging
Creating social media content
Writing ebooks and white papers
Podcasting
Running webinars
Running contests and giveaways
Getting bloggers to review your product
Joining relevant forums, groups, and subreddits
Influencer marketing
Using email marketing to build a stronger connection with users
Improving content visibility with SEO
Getting listed in relevant marketplaces and sites, such as Product Hunt

Product marketing includes techniques for making your product more appealing and building the user base. They include:

Leveraging the fear of missing out (FOMO) by using an invite-only signup system Gamifying the user onboarding process to make it more enjoyable, and offering rewards Offering incentives for referrals that benefit both the referrer and the new user Affiliate marketing, which will also use content marketing growth tactics Growth hackers or experts can also use social advertising and pay per click (PPC) advertising to Promote your Business, contact us today to know more about growth planning for your business.

For More Details Visit our Website:- www.razorse.com

Category: Business

Risks and Solutions while using QR Codes

Dashboard design principles & best practices

Great dashboards are clear, intuitive and customizable-

Why is custom ERP development the fastest way to push your business forward!

How Loyalty Solution increases sales?

Self SEO will no More Help Business Owners

Growth Hacking – The lifeline for startups & small Businesses

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