24/7 Support : info@razorse.com | WhatsApp : +91-7011221090

IT & Cloud Industry Trends for 2023

Business technology moves rapidly and it could be difficult for the businesses to keep up with IT & cloud industry trends. This is particularly true in case you have a smaller IT team. When they are constantly busy tracking problems & fixing issues, it is almost impossible to investigate new strategies, trends and technologies obtainable. 

However, falling behind on tech in cloud and IT can have a great negative impact on industries because of how fast things change. As the technology progresses, your business must change with it as well as adopt new systems and processes to stay safe and optimized. Following are must-know trends for the cloud and IT industry for the year 2023 to keep your expertise competent.

1. Artificial Intelligence (AI) & Machine Learning (ML) Adoption – As with a lot of other technologies in the business, machine learning and AI can be applied to help analyze the data, report discoveries, handle systematized tasks and more for industries. In this year, AI & machine learning are anticipated to become a must-have for the industries hoping to revolutionize their data store.

2. Data Security for Cloud – Cybersecurity is a swiftly growing element of IT & data security for cloud is very important in sheltering data from the snooping hands of the cybercriminals who would hope to snip it for the nefarious purposes.

Cloud cybersecurity tools such as access controls, activity monitoring, encryption and anti-virus software help prevent cybercriminals from stealing and accessing data in different ways. For instance, access controls aid prevents unlawful access that might lead to cybercrime & helps track-down breaches by restricting who has the power to access certain info. Encryption secures data while it is stored by making it unreadable without a secured key. All of these delivers a unique layer of safety that contribute to protect data while being stored & moved from the cloud.

3. Hybrid & Multi-Cloud Solutions – To improve security, flexibility as well as to be more scalability, industries are turning to hybrid & multi-cloud answers for cloud computing in 2023. 84% of the companies will have accepted a multi-cloud approach by end of 2023.

4. Outlining & Building Digital Immune Methods – Building observability in your technology strategy offers your team with more data to use in augmenting how that skill is being used. With AI, companies can test technology and software automatically with fully-automated investigation and reporting as well.

Conclusion 2023 is shaping to be another year of revolution for Cloud and IT. With these trends, you can begin shaping your business’ strategy to ensure you are working with the up-to-date technology, processes and strategies.

Why companies should be sustainable and how IT can help

A movement to go-green is increasing grip, and business & IT leaders must ensure that they do not miss out. Companies should care about ecological sustainability for several reasons- consumer demand, investor pressure and legislative, talent retention as well as to guarantee the globe can support life. That means that IT and business leaders must ensure they are achieving their part.

Pressure is increasing for the corporate sector to address its ecological footprint & become more sustainable. Here is a look at the key drivers and how IT can help. Following are some reasons companies must be sustainable and methods they require their IT sectors to help.

1. Employee demand – In a time where extensive talent shortages are reality, businesses that display concern for social, environmental and governance issues can better fascinate and retain the employees.

2. Consumer demand – Companies must care about the atmosphere if they wish to keep & win consumers, as more customers are inspecting their purchasing behavior with the lens of the climate action. Customers all over the planet are progressively using environmental sustainability to decide their buying decisions. Consumers gradually see themselves as the agents of weather action and believe for-profit companies are agents of weather action also. This amplifies the call for IT and business leaders to care about sustainability.

3. Investor demand – Investors are amongst the shareholders most vigorously demanding that businesses care about the atmosphere. Investor focus on weather issues has only augmented since COVID-19, plus with all other factors prompting boosted focus on conservational issues, it is only anticipated to grow.

4. Governmental pressure – From the punitive like taxes on plastic to the motivating like clean energy incentives in Inflation Reduction Act, legislation to spur weather action is rising. Governments are nowadays far more in line with focusing on ecological crises.

5. To keep the earth livable

Advantages of caring about sustainability

Companies can advance many benefits from concentrating on sustainability & other ESG (Environmental, social & Governance) issues. Concentrating on sustainability gives several benefits, comprising the following:

  • Focusing on weather action entices investors.
  • Consumers feel great about purchasing from the company, plus new consumers are fascinated to the company.
  • A concentration on sustainability fascinates new workers, and existing staff feel great about working for the corporation.
  • Focusing on weather issues will aid offer a convenient planet for children growing up today.

While the challenges in attaining sustainability are significant, these challenges also show significant opportunity.

Effective Customer Retention Strategies

Customer retention is outlined as a company’s capability to retain its clients over time. It is a percentage-based metric that evaluates the number of consumers who are retained by the end of certain period.

Customer retention strategies

Following are some examples of several retention strategies achieved by different brands:

  1. Inspire with a Mission – In his wonderful book- Start with Why, Simon Sinek describes that the distinction among a good as well as a great corporate is that a good corporate sells its products/services, whereas a great one sells its idea. And it isn’t the service or product that the people get attached to or pay a premium for, it is what the product stands for.
  2. Start Customer Education Program – It shows your duty to your clients for the long-run. A lot of brands are schooling their clients by initiating knowledge bases, walkthrough videos and discussion forums. Some famous brands also offer certifications and courses for studying about their products/services. SEMrush is a major example of this. They not just provide courses for their offerings however also general marketing content which assists clients outside their offerings.
  3. Use Subscriptions – Consumers re-purchase if they are getting special treatment over the one-time buyers. Subscription-based model is a major part of any of the service providers. The entire SaaS industry which provides subscriptions is above $208.1 billion in size.
  4. Customer Surveys – Send your clients a speedy online survey to benefit a better vision into what is working, and what is not. You can never please every consumer on every issue, however surveys can aid you recognize patterns you have missed. A great survey should have a combination of multiple-choice questions & free text answer fields to permit the consumer to express their thoughts thoroughly where required.
  5. Use Gamification – It is an extremely effectual & pleasant approach to acknowledging your dedicated customers for remaining loyal to you. Customers may get a discount for advising friends, redeemable points for every transaction, or a badge as a symbol of a milestone. Different types of gamification approaches comprise:
    1. Loyalty programs
    2. Scavenger hunts
    3. Referral contests
  6. Target Abandoned Carts – Target Cart abandonment is a serious issue that all industries face irrespective of their nature or size. Recuperating them is a necessity.
  7. Reward your loyal clienteles – Starbucks Rewards revamped the loyalty programs universally by concentrating on cost decrease. It has turn out to be an inspiring customer retention strategy for several businesses.
  8. Apologize for your mistakes – Mistakes ensue in business, no matter what. Whether it is a data breach, a billing problem, an outage, etc., a mistake could put you at stake of losing esteemed customers if you do not address it correctly.
  9. Thank your customers – To thank your clients is an obligation for each and every business. But to take an effort to acknowledge your customers, outside of email campaign or a client purchase goes a good way towards creating a remembered brand.

Web 3.0: A New Era of Technology for Business

Web 3.0, also called as the third-generation internet, is next progression of the World Wide Web. It offers a data driven Semantic Web employing a machine-based learning of data with the purpose of developing an intelligent & connected web experience for the users.

The Web of today is static/still and incompetent to adjust to individual requirements of every person experiencing it. Web 3.0 guarantees to be more dynamic as well as interactive. By executing artificial intelligence & blockchain skill, it will redefine web experience with fundamental changes to guarantee democratization across all the aspects of internet.

In Web 3.0, data is kept securely and spread across various devices, eliminating the requirement for centralized servers. Such a design decreases the risks of huge data leaks since data is not any longer centrally stored – making it more resilient to compromise.

Following are the main features that can aid define Web 3.0:

  1. Semantic Web: The next progress of the Web includes the Semantic Web. It improves the capabilities of web know-hows to create, share & connect content through search & analysis by knowing the significance of words rather than by numbers or keywords.
  2. Artificial Intelligence: By combining the semantic capabilities through natural language processing, laptops can understand info on an individual-like level to deliver quicker and more appropriate results. By doing this, they become more intellectual and better fulfil the requirements of the users.
  3. 3D Graphics: Three-dimensional plan is used broadly in websites & services in Web 3.0. Computer games, museum guides, geospatial contexts, eCommerce and more are all common instances of this.
  4. Connectivity: With Web 3.0, data is more connected because of semantic metadata. Consequently, user experience grows into a new level of connectivity leveraging all accessible information.
  5. Ubiquity: Internet content & services can be retrieved anywhere at whatever time through any number of devices, rather than wholly via smartphones and computers. Web 2.0 is already universal in many ways, however the development of IoT devices will take it to next levels.
  6. Blockchain: With this technology, user data is secured and encoded. This prevents big companies from controlling or using users’ private data for their benefit.
  7. Decentralized: Decentralized data network store data in a peer-to-peer interconnection. Users sustain tenure over their data & digital assets as well as are able to log-in safely on the internet without being traced.
  8. Edge Computing: Web 3.0 trusts on the development of edge computing where apps & data are managed at the network edge on the devices such as laptops, mobile phones, appliances, sensors & even smart cars.

Progressive Web Apps for ecommerce and its future

With the onset of Progressive Web apps, many organizations have started using this technology to offer a captivating user experience & connect to the specific audience more quickly. Therefore, PWA development services are turning to be more popular in various industries.

The eCommerce business is one such sector that is gaining the advantages of the game-changing Progressive Web apps technology. After all, it signifies further growth in mobile-driven industries. The Progressive Web apps platform assists eCommerce brands emphasis to improve the user experiences. It permits brands to grow three times faster than an eCommerce site.

How Progressive Web Apps are useful for eCommerce Stores-

The advantages of Progressive Web apps for eCommerce industries are innumerable. PWAs make the online purchasing experience extremely smooth, following are the reason how PWAs can rule as well as change the outlook of mobile-commerce:

1. Saves Time & Cost of Development – As Progressive Web apps architecture rests on recyclable codes, developers might use them over & over again. Whereas, to create an app you need different code for another platform. Moreover, your app should achieve particular needs to get an approval from both platforms’ critics.

2. Amazing Marketing Scopes – Search engines are making slight alterations to their voice-based searches. Similarly, sellers must also fine-tune themselves. Progressive Web apps is an amazing SEO approach that an application can’t manage though it is accessible on the app stores. As Progressive Web apps is a site in the native form, it automatically improves searchability.

3. Bridges Gap among Customers & Merchants – With a PWA, users do not have to download an application. Thus, it lowers the cognitive load that operators normally encounter when undergoing the app downloading procedure. Having a lot of apps on the mobile phone makes it slower, jamming the phone. Therefore, mobile-driven businesses are turning to Progressive Web apps more swiftly.

4. Offline Functionality with Service Workers – Cache & service worker APIs are USPs of Progressive Web apps. Service workers work in the background & are responsible for attaining cache elements & sending notifications.

5. Flexibility and Responsiveness – The flexibility & responsiveness of PWAs may impact your choice. Progressive Web apps have a responsive design. Therefore, no matter which gadget you are using, your site’s design must fulfil with its resolution & size.

6. Automatic Updates & No App-Store Charges – In a Progressive Web app, automatic updates work like a routine website update wherein all updating procedures occur at server end. And this allows the end-operators to have an updated website app. A Progressive Web app helps you refrain from the pointless costs without impacting your site’s visibility.

7. Secure Payments – Security is one of the rewards PWA offers the eCommerce businesses. People certainly choose the concept of online shopping. Because of the combination of Payment Request API with the browser, buyers can practice secure as well as fast payments. There is no checkout form in this payment system, and this assists the consumers finish their purchase instantly.

Commencing with PWAs is the best choice for eCommerce industry that needs to rise mobile conversions. As the online biggies are using Progressive Web apps to rule the industry, it is essential for every mobile-driven business to seize this opportunity. Thus, this is incredible news for every eCommerce trade owner.

Risks and Solutions while using QR Codes

QR codes are extremely common today, enough that the attackers are discovering ways to use them for profit.Quick Response (QR) codes are two-dimensional barcodes used to permitthe users to access data or web-based resources (URLs).

While the technology might have originally been unnoticed by the West, QR codes become more commonly used in 2020 because of the Covid-19 outbreak.Businesses, governments and other administrations turned to the technology as a way to track social movements.Governments in US, Europe, and Asia also used QR codes as part of the coronavirus track-and-trace systems.

QR Code Security Issues

1– First, hackers can inject your phone with malware. This direct approach needs nothing more than an unsuspicious employee or consumer to scan a QR code out of interest leading to an infected site. Just by visiting an infected site can activate a malicious download. One instance of how they can deliver this attack method is by sending the QR code in an email that seems to be genuine and hence attracting the user to scan it.
2– Second, the attacker leads you to a phishing website to steal your credentials or to achieve access to your private info on your mobile device. Phishing sites can be difficult to detect. They use a related-looking Universal Resource Locator (URL) to a confidential site. Another approach is by changing the domain extension. For instance, they change the “.org” to “.com.” Other times, there is a small change in the spelling of an URL that so hard to differentiate that it tricks the user. When the user visits the phishing website, username/login credentials are demanded. After the attacker has your log in, they can access your accounts, see private information, make changes and cause irreversible loss to your company name.
3– Third, cybercriminals can print-out free encoding tools on the internet to make the QR codes. They print the QR code on adhesive paper and place it over a valid QR code, or they can mail a malicious QR code to an unsuspecting customer.
4– Fourth, there’s always the danger that an attacker finds a bug in a code reader application that could end in the exploitation of cameras or sensors in phones or other devices.

Solutions toavoid QR Code scams:

Users have numerous ways to reduce the risk of QR code scams and security issues.

1– If anyone seems to send a QR code, connect with the supposed sender and enquire if they sent it.
2– Watch for URL-shortened links appearing after scanning the QR code, which could hide malicious URLs.
3– Organizations: Position a mobile defense solution that blocks the phishing attempts, exploits, phone takeover and unlawful downloads.
4– Embrace multifactor verification in place of password access to the applications and cloud resources.

It is very important nowadays to cover all your bases when it is about mobile data security. Defending against pervasive and rising malicious QR codes must be on top of that list.

Know more about QR code based applications with us.