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How Small Business leaders Can grow their business by Digital Marketing?

Business is always a business and dream of their owner to make it large, but as Covid-19 hit the worldwide business, so due to this more than 14 million Americans become unemployed due to shuted down of around 31% of small and medium-sized businesses. Consumer confidence drives the USA economy and with uncertainty still on the horizon, business owners should consider the value of their advertising expenditures.

The Current State Of Affairs

According to a Facebook’s State of Small Business survey Report, the hospitality and service industry took the hardest hit across all sectors (it is around 43%) and wellness, fitness, and other professional services followed close behind (approx. 41%). But we are assuming that the retail industry wasn’t nearly as affected with 23% of businesses are not operating.

Promotional Work

Lets connect with some business owners and when we or you asked about their cash flows within the past 30 days it was clearly evident that cash outflow is greater than their inflow. This has led many business owners to turn digital in order to interface with their customers, ranging from digital ordering tools to door step delivery ontime.

As of now every form of the traditional marketing can be transforming into a digital marketing. The only difference is that with digital marketing you’re able to identify exactly who is and where is your target audience is located, and what interests they have beyond the scope of your business. Additionally, the tracking capabilities are virtually limitless. Meaning every single dollar that you spend on the promotion of your business can be directly attributed to your promotional campaign(s).

Digital Marketing Service Cost

Whenever we talk about any business, it promotion and others we think about the cost, so the cost of running digital campaign can be far less than running your traditional marketing campaign for the business promotion. Lets take billboards, for example. Depending on where your placement is, I’ve seen that the cost can range anywhere between 1,20,000 to 1,80,000 per month. Given that you’re targeting the city you’re operating in, you could easily run display ads with far more reach and trackability than billboards. Bear in mind that you still haven’t included the cost of printing, installation and its monthly maintenance. Since one of the current biggest issues with cash flow is that outflow is greater than inflow you can see how cost plays a bigger role now more than ever. Overall, if used correctly, digital marketing can help your business acquire and retain customers with a significantly lower cost per acquisition than your traditional marketing efforts.

The Biggest Question – Where To Start?

When we do a meeting with any business owner mainly small business owner, their simple question to us is that, from where you will start, so the best place to start is to do your own research into what different tactics you can use in order to fulfill your goal(s), becasue a business owner knows their audiance but they do not not how to reach, that way we make with the help of digital marketing. Sometimes my client don’t even have to pay that time then we provide them free consultancy just to start and we suggest to creating and optimizing your Google My Business page becasue once they came online they get benefits and later of sooner they needs a professional digital marketing agency. they can also:

• Set-up your Google Webmasters

• Fix website issues based on Google PageSpeed

• Put your business in your local and national online directories

These are just a few ideas for your SEO and digital marketing, and there are still many other avenues such as e-mail marketing, social media advertising, pay-per-click (PPC) advertising and so on. Once you’ve identified what platforms are needed you can then utilize these tactics and develop your overall strategy. You can either do this in-house or hire an agency to do it for you, but before you look at hiring out, you would do well to educate yourself on the basics of digital marketing first.

Which platforms a business owner can use?

Two of the most frequently used platforms, Google and Facebook, have endless free resources available to help business leaders and marketing professionals alike get up to speed on the latest advances in the digital landscape. Setting up and updating profiles on Facebook, Instagram, Yelp or Google My Business doesn’t take a marketing background to figure out.

When it comes to leveraging your website, you may not have the know-how or budget to develop a state of the art site — but if you can get your web developer to help you install a few simple bits of script, you can learn so much more about how people interact with you digitally. You may think you know your audience, but Google Analytics will enable you to truly know everything about their age, gender, location, interests and even the journey they tend to take through your website. And if you’re interested in moving into paid advertising, free demographic analysis tools from Google and Facebook will help you build audiences that are already aware of and engaged with your brand.


Finally, you should always benchmark yourself against your competitors. Look at what they’re doing with their digital presence — Facebook will even let you see your competitor’s ads. By observing how your competitors operate in the digital sphere, you can use their presence as inspiration and a jumping-off point for your own digital marketing. And if your competitors have a lackluster digital presence, that means you have a wealth of untapped potential available in your local market.

Even if you don’t intend on personally executing your company’s marketing strategy, education on digital marketing fundamentals is paramount in finding the right candidate or agency to help you fulfill the role. Because if you don’t take the initiative to know what you’re interviewing candidates or auditioning companies for, you will get taken advantage of.

Boost Your Customer Lifetime Value with Loyalty Programs

In this cutting-edge competitive environment, no brand in any industry is safe. Customers are highly volatile and experimental in nature. Options and offers are abundant so also the flow of information. Retaining a customer has become more challenging than ever before. In fact, getting a new customer seems easier than retaining an existing customer. In this condition, customer lifetime value (LTV) is now the primary focus of marketers. It’s now one of the most important metrics for any business that wants to expand their market. Marketers trying and experimenting with every possible tool available to them to enhance the LTV of customers. The Customer Loyalty Program Software is an effective and much cheaper tool providing many advantages to the brands in boosting customer lifetime value.

Develop a Pool of Brand-Loyal Customers with Exclusive Loyalty Programs

Why will your customers spend more? You have to develop a reason. This is where your loyalty programs are relatable. Lifetime value and loyalty are two sides of the same coin. These two factors are inherently linked with one another. With an incentive-based loyalty program, you can induce your customers to spend more on your products. This incentive can be of different forms like special offers, discount coups, direct discounts, money back, and reward points.

Here are a few definite and proven programs that you can adopt anytime to boost your customer lifetime value:

  • Design a point-based loyalty program – This is one of the most used but most effective loyalty programs known to the business world. Points are added with each purchase and after adding some points customers can use the cash value of accumulated points for buying any product.
  • Scratch card system – This is another popular and proven loyalty program. Offer a scratch card for spending a certain minimum amount on your products or services. Keep a surprise gift with each scratch card. This works effectively when every scratch card carries at least a small gift or money back or anything attractive.

  • Tier system – This is one of the best loyalty programs for the long-term engagement of the customers. Customers are assigned tiers according to their monthly, half-yearly, or yearly buying amounts. A higher tier means higher discounts or rewards for a certain period. For example, a tier 1 customer can enjoy a 5% discount on any food item they purchase from your departmental store whereas a tier 2 customer can enjoy a 5% discount on any item they buy from your departmental store.

  • Discounts on purchase from a partner company – This is another way to enhance brand loyalty or lifetime value of customers. Partner with another company or companies whose products or services are someway related to your business. For spending, a certain minimum amount on your products or services offers customers discounted or free products or services of the partner company. For example, if you are a pharmacy, offer a free blood sugar check from a reputed diagnostic center in your city for spending a certain amount from your pharmacy.

  • VIP customer program – Let your customers spend on the subscription for obtaining a lifetime or yearly membership for availing certain exclusive benefits. For example, a member could get the order delivered to their address free while a non-member needs to spend a certain amount for getting the order delivered at the doorstep.

Each and every customer of your business are valuable. Not let them go easily. Pay attention to them because they are the backbone of your business. With simple but result-oriented loyalty programs enhance customer lifetime value. It will make your business relevant and profitable in the long-run.

Loyalty Programs to Maximize Customer Lifetime Value

Revenue is a shared vision that empowers every business in the global marketplace. How many of you are doing business without the aspiration of monetary gains? How many of you aspirng to start their business without any dependencies of closing sale deeds and generating revenue? That’s the only truth of doing business. 

Now, moving forward, do you know what helps you grow your business? Do you know what gives you revenue? Of course, a customer. That’s why the common saying “Customer is the King” holds great significance. So, the tactics to growth and success are simple; firstly acquire new customers and secondly focus on customer retention while increasing their lifetime value (CLV).

What is Customer Lifetime Value (CLV)

Whether you talk about the past, present, or future of business, it purely rests on the customer, his preferences, and his behavior. A business must know its customer in and out while gauging the actual value a customer can bring to picture. This is all about customer lifetime value. In simple words, it is a business metric that displays the net business profit you gain by one customer over time. 

For example, if a customer makes an expenditure of $2,000 on your company, the net customer value for that specific annum is $5,000. However, if you can retain the customer for 10 years and every year, the customer makes a similar expenditure, then the Customer Lifetime Value (CLV) equals $20,000. This defines the contribution of a customer to the business revenue. One by one if you keep adding customers and retaining them, each customer will keep adding to your business growth and success. 

You can measure the CLV by:

  • Identifying where the customer is creating the value
  • Mapping the customer journey with the business growth records
  • Measuring revenue generated by a customer at every touchpoint

These metrics can help you create an overall record of the expenses a customer made on your company. From the actual value, reduce the cost of acquiring and serving a customer. The outcome is the final measure of the CLV. 

How to Increase Customer Lifetime Value

Research and technologies have come up with many proven ways to increase CLV. Some of the most common measures include improved customer engagement, understanding customer pain points, providing relevant solutions, customized solutions, upgrades, and loyalty programs. However, among the long list of such initiatives made by companies across the globe, loyalty programs are working at its highest scale of productivity and positivity. 

What are Loyalty Programs

Getting to understand what are loyalty programs, the first and foremost definition is the thoughtful measure to improve customer engagement and loyalty. The program includes offers and schemes like additional discounts on products, advanced access to a new range of products, free merchandise, birthday discount coupons, and complimentary services with specific products. These incentives often encourage customer retention while driving the customer to return for purchases on and often. 

It is a simple marketing model that allows customers to earn and collect points on all their purchases. Further, the customers use the accumulated points to redeem for reward or discount. This, in turn, drives repeat customer purchase. 

How Loyalty Programs Help Maximize Customer Lifetime Value

With more and more points, customers ought to return for new purchases and more points while adding more value and profit to a business. Popular research done by Bain & Company also states that when a brand works on increasing customer retention even by 5%, it holds the capability to boost business profit by more than 95%. This research makes it evident that even with a 5% effort if you can get maximum ROI, then why not put in extra efforts and measures to reach the highest ROI.