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Why is custom ERP development the fastest way to push your business forward!

ERP, Enterprise Resource Planning is a software system which gives great benefit to businesses for making all operations under one roof with integrated and centralized systems. It is an integrated system where all your operations like purchase, sales, accounting, customer service and manufacturing are in a single database with a great user interface. 

Why custom ERP development:

Cost effective: ERP implementation is not economical but while using it in organizations give results to save money. An ERP unifies various systems which are presently fragmented in your organization, i.e. different system for product development, IT support management and supply chain management etc. This integrated system will help the businesses to make cost effective and better business processes and will save money by excluding training of different systems. All the departments undergo only one system training which will save cost and time associated with it. 

Improved collaboration – The functionality and features of an ERP system can differ depending on the system that you are using, however all these systems provide to edit and share data as well as improve safety and access. There is no necessity to merge information across different sources or systems because all the data is stored, shared, gathered and accessed through a single system without the fear of how exact, complete or protected data files are. 

Better reports in less time – An ERP development system can make it easy and quick for your team to create different reports which comprises income and expenditure of the company and customized reports based on trends and metrics. An ERP system has the skill to access all the data rapidly which will aid your team to make reports quickly thus helping them to make conclusions very fast. You would not have to rely on the IT staff to prepare the report as you can easily get it from system itself. 

Improved productivity – Without an ERP development, you or your team have to complete the tasks manually. At times there will be redundancies in the procedure and waste of time in doing the repetitive tasks. An ERP will help to save time resulting in a positive impact on your company’s productivity, efficiency and profitability. 

Happier customers – These days customer service is a significant part of any business as on the digital edge people use the internet to gather information about every product that they want to purchase. The right ERP system can help you to better communicate with your customers at various stages of development. 

Simplified regulatory agreement and risk management – ERP systems have inbuilt auditing tools to support with some documents or reports which can be submitted to significant administration. Besides this, ERP systems generally provide the tools to manage risk.  The ERP system will increase consistency and accuracy of monetary management as there is less error in accounting entries. Moreover forecasting tools are available which aid organizations to decide demand, labor and budget. 

Improved inventory and production managing – If your association is dealing with production development or inventory controlling then you can get advantage from ERP systems. An ERP can be used to increase production planning, shipping and delivery schedule and help to make it easy and simple to improve your efforts instead of guessing about volumes, processes & more. 

Some benefits of using an ERP System:It reduces paper documents in business.

Accuracy in gathering of information and management. 

Customer support with quick response.

Better monitoring on business and fast resolutions on queries. 

Increased payment processing and invoicing control.

ERP system will help to incorporate all other departments and manage it with single database.

1. It reduces paper documents in business.
2. Accuracy in gathering of information and management.
3. Customer support with quick response.
4. Better monitoring on business and fast resolutions on queries.
5. Increased payment processing and invoicing control.
6. ERP system will help to incorporate all other departments and manage it with single database.
7. ERP system with business intelligence tools will give better reporting for business.

How Loyalty Solution increases sales?

A customer loyalty program is a vital reflection for your business. If you are a flourishing business looking to increase your sales, it’s time to start implementing such a program. The benefits are boundless. From improving the buying experience of your consumers to improving your sales, achieving customer performance analytics, and growing your product’s reach, there is a lot you can do with a customer loyalty program.

Loyalty programs helps in improving the customer experience, drive sales and offer valuable data to assist retailers to better understand their clients. Loyalty programs make your customers feel acknowledged and special which further leads to retention, more referrals and profits. Rewarding your customers for their loyalty and repeated engagement with your brand can aid distinguish your brand from other contenders and also make the clients feel valued.

Loyalty solution increases profits, improves sales success and permits for sustainable evolution. A well-designed and well-implemented loyalty programme can help you keep existing customers, attract new ones and drive profits. A great loyalty program that boosts value can quicken the loyalty life cycle.

Benefits of Customer Loyalty Programs

Loyalty programs increase salesLoyalty programs unquestionably increase sales and revenue. Loyal customers are more believably to repurchase, refer more and try a new offering. Loyalty solutions are a verified incentive to make customers select you over your opponents and bring them back to the shop regularly. A well-planned and executed loyalty solution has a positive influence on your business and customer loyalty.

Improved customer engagement – It is a very significant aspect that has a direct influence on brand sustainability, especially in the long run. Loyalty program is a great way of increasing client engagement. The consumers are more open to getting emails or other promotion content from brands when they are the members of brands’ loyalty or rewards programs. The program guarantees complete customer engagement and aids in strengthening the connection between brand and its customers.

Impact on brand affinity & loyalty – Regular brand engagement can support to build brand affinity, which is thus strengthened by a loyalty program. Rewards, incentives and gifts help to build a satisfying client experience, which in turns creates brand affinity. A sustained, reliable and profitable customer-brand association helps in boosting brand loyalty to stand out and provides the brand a competitive power.

Improves customer experience – Customer experience is the collective experience a client has with the brand from the pre-sale to post-sale process. Most brands now are trying to craft a wholesome experience for their clients and one of the simplest ways to do that is through a loyalty solution. Possibilities of receiving a reward creates excitement and anticipation and getting the reward considerably increases customer satisfaction, thus creating a positive customer experience.

Increased customer retention – One of the major benefits of a loyalty program is that it has an instant and evident impact on client retention rate. A retained customer is a benefit to any brand, they bring more returns, have more probabilities of becoming brand promoters and represent the product as a genuine brand loyalist.

Self SEO will no More Help Business Owners

As a part of Digital Marketing agency in Delhi, I met so many business owners every month to explain them that what is Digital Marketing? how it will grow your business? how you will lot of business from search engine and social media?, and really a few understand this but a lots of them starts guiding me that there is nothing in SEO only a game with Google with few keywords and the same with social media like Facebook, Instagram, Linkedin and Twitter.

Means you will create a few creatives and post on these social media platform, that I can also do, what extra or special you will do for which you are charging a good fee to me, actually they were right becasue we all are do same things in our day to day life, but the style of doing make different from others, like there are so many MBBS doctors in a location but one doctor have a wonderful crowed while a lot of doctors are waiting for the patient, what is the reason while they all are MBBS doctor?

Also, there is one very interesting thing happened with one Doctor, I visited his clinic a few months back, he called me for the promotion of their website, he said me that he has a website that he made with the help of youtube and WordPress, he put meta tags, written content, created separate pages for the various treatment but site is not ranking, and they also told me that as per Hummingbird update of Google the Keyword targeting became irrelevant so I want to know how can I promote my website.

How to convince a Smart Doctor

I was shocked that, how they can do too much work as a doctor, but still, I feel that nowadays it is very easy to create website, place content etc, but the main work is to bring the website in rank, make people to click on your website’s snippet and than visit website to understand your work and try to connect with you, but actually their made website is the simple free template of WordPress without meta tags, header tags, images etc. this is the actual side effect of online education without good guidance.

SO, I asked them, what do you want from me, they said I want traffic and leads on my website, I said them yes it is possible, but for this you need to redesign your website, re-write the content and then only I will start a promotion, they said no-no I will do my self you guide me, LoL, really very smart, I asked them, if a patient come to you as share some problem of dehydration what will you? they said immediate admit and start giving them glucose, I said so nice! but what if they asked you the reason, doctor said I will tell them there lack of water in the body so need to give, amazing, then I said they can asked you means all the water that I consumed till the time is wasted? doctor start thinking and I asked please let me know… and i said maybe that person say you I will arrange this you only guide..now Doctor become speechless and said please let me know your fee, this was the right decision, means give your site to an expert to handle.

How Google ranking algorithm changed?

Since then Google came in the market of search, it always try to understand the human psychology to deliver the results, and for this, it starts with Google Map, then organic listing, then suggestions in the for of QnA, then listing of organic, then people also search in the form of some content marketing sites, and then a list of some keywords those can help you to find the better result if you not found with your searched keyword.

So, here simple concern is that if you are not aware about the internal search process of Google and other search engines, then your ranking will be useless as there are so many other factors like user experince, showing snippet and landing page presentability, these all factors can not be understood by only doing some on-page and off-page changes.

AI is an important part of Search Algorithm

Artificial intelligence (AI) is changing the way how people interact with online content or search behavior. Google’s AI algorithm is especially worth noting but important to know. Unveiled a few years back this algorithm was called RankBrain and now it plays a very important role in Google’s ranking factors for search engine results pages (SERPs) results.

Greg Corrado, a scientist in senior Google who helped a lot to develop RankBrain, he has previously highlighted the tool’s unique ability to learn: “The other signals, they’re all based on discoveries and insights that people in information retrieval have had, but there’s no learning.” This presumably means that RankBrain will only improve with time to time, making Artificial intelligence is a top SEO trend to watch.

So, the big question is that, how do you optimize your SEO for RankBrain? While the search engine giant won’t share details, experts believe that user experience signals are the primary determinant for the ranking purpose. These could include factors from click-through rate to time spent on page. You need to captivate and engage readers with useful, well-organized content. An on-page SEO checker can help you assess page strength based on points like readability, backlinks, and more.


As of now SEO is getting more complex day by day, as the above list makes you clear. So the days of simply optimizing with keywords and meta titles are gone before a long me. With SEO’s current trends, you have to think about everything from voice control to video SEO and that only an expert can do for you. SERP Metrics are constantly changing day by day, and it’s critical to stay on top of your place in the rankings without a deep study of search algorithms. The right SEO company can help you get the ranking so you need to take help from a smart SEO agency. Hire the Best Digital Marketing Company in India.

Growth Hacking – The lifeline for startups & small Businesses

Everyone wants growth in their area, business, life, and the things they love the most, and hacking is always used in bad terms like someone hacked my computer, someone hacked my bank account etc, so till the time you all thinking that hacking is bad, but really it is bad because it hacked the business from the existing marketing and give to you, exactly this is the growth hacking, you are going the hack the growth instead of achieving, so this is a faster way of success without harming anyone in their knowledge, the best example, for now, is Jio Phone, it hacked the growth of all the network services providers.

The term “growth hacking” is really not very new, it is very old and was coined in 2010 by Mr. Sean Ellis, the founder, and CEO of Growth Hackers, and in his words, the goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little time, efforts and money as possible.

Who are the Growth Hackers?

The growth hackers are those who use innovative creativity with their low-cost strategies to help startups, new or established businesses to acquire and retain their customers. A few scholars sometimes say that growth hackers are the best growth marketers because the term hacker is always used in a bad way, but growth hackers are not simply marketers. Anyone involved in a product or service, including product managers and engineers, can be a growth hacker and in this way, the hacker is giving us the meaning of expert.

Growth hackers must be obsessive, curious, and analytical

  • Growth hackers focus solely on strategies related to growing the business.
  • They hypothesize, prioritize, and test innovative growth strategies.
  • They analyze and test to see what’s working.
  • The ideal growth hacker or expert knows how to set growths according to priorities like, identify channels for customer acquisition, measure success, and scale growth.

How Growth Hacking strategy Works

This is one of the biggest questions that how exactly does growth hacking work? For each company or business, it’s about figuring out why you want growth and looking for ways to make that happen on purpose.

Many startups or small scale businesses use Dave McClure’s “pirate funnel” as a recipe for growth. These are a super combination of acquisition, activation, retention, referral, and revenue and in short AARRR. Others include raising awareness as a key part of growth hacking. Either way, the point is to get traffic and visitors, turn visitors into users, and retain those users as happy customers.

Activities we do under Growth Hacking Strategies
Most growth hacking strategies fall into three main areas:

  • Content marketing
  • Product Marketing
  • Advertising

Depending on the tactics used, content marketing can be a low-cost way to get the word out about your product. Typical content marketing activities include:

  • Starting a blog and creating valuable, shareable content
  • Guest blogging
  • Creating social media content
  • Writing ebooks and white papers
  • Podcasting
  • Running webinars
  • Running contests and giveaways
  • Getting bloggers to review your product
  • Joining relevant forums, groups, and subreddits
  • Influencer marketing
  • Using email marketing to build a stronger connection with users
  • Improving content visibility with SEO
  • Getting listed in relevant marketplaces and sites, such as Product Hunt

Product marketing includes techniques for making your product more appealing and building the user base. They include:

Leveraging the fear of missing out (FOMO) by using an invite-only signup system Gamifying the user onboarding process to make it more enjoyable, and offering rewards Offering incentives for referrals that benefit both the referrer and the new user Affiliate marketing, which will also use content marketing growth tactics Growth hackers or experts can also use social advertising and pay per click (PPC) advertising to Promote your Business, contact us today to know more about growth planning for your business.

For More Details Visit our Website:- www.razorse.com

Digital Marketing Predictions in 2021 for Business Growth

Yogi Berra gave a quote that “The future ain’t what it used to be.” and do you know who is Mr Yogi Berra, he is a late hall of fame player of baseball, we are also doing the same and thinking the same, and based on so many research, we can conclude.

As a market researcher, we always do some predictions of the technology, user behavior, and products demands, so we have some predictions for the future, growth, and scope of Digital Marketing in the Year 2021 and beyond, I collected these from some thoughtful business leaders I polled, plus a few of mine own prognostications.

Here are the first predictions from Elena Filimonova, a senior vice president of global marketing of the 7,500-person, New York City (USA) based IT services providing firm:

  • A new term that gets stabilized is “Influencers Marketing” so the Importance of Influencers Will Increase a lot. “various B2C brands now dependent on influencers as a way to engage with online customers,” said Filimonova. “While a few B2B brands have jumped on this bandwagon, B2B marketers should focus on some different type of influencer in the year 2021: like Their immediate network. Partners, customers, and employees will become a more essential part of a brand’s marketing strategy, and as technology buyers, they are becoming more reliant on their peer network for the solution of knowledge.
  • The next term that will emerge is the review, so the Peer Reviews will Be more Important. “A recent consumer survey report from Edelman found that around 77% of consumers surveyed say that peer reviews are either deal-breakers or deciding factors in their brand-buying decisions,” Filimonova says. “As B2B marketers look to mirror the B2C approach in 2021 and attract high-paying enterprise clients, trust becomes increasingly important – from both the peer-to-peer network perspective and the growing influencer demographic.”
  • After a long term of lockdown, people are started trusting the online communities, so online reviews Will Become Even More Important as of now. The B2B technology community trusts one source of information over anything else – their peers. “A recent study found that around 60% of enterprise technology buyers use online reviews to identify any kind of solutions,” Filimonova has said. “Many B2B technology buyers rely on internal forums that are moderated by users, allowing them to ask questions and share real-life feedback. To encourage your customers to participate, ask them for feedback at the point they are most compelled to leave it.”
  • Somehow term positive becomes negative, but still we say to Marketers that they Should Focus On The Positive. “Entice employee stakeholders to share their experiences on peer-to-peer platforms,” Filmonova told. “Educate your team members on the best practices for using social platforms. Encourage them to connect on social – the more they see what their colleagues are doing, the more likely they are to join the conversation and improve the user experience.”
  • Now, we have to talk over the inside betterment but in this External Influencers Won’t Be Forgotten, as they still have worth. “But B2B companies should re-evaluate how they are engaging with them,” says Filimonova. “Just like with employees, give influencers content they want to be associated with. This may require asking them to comment on the results of proprietary industry surveys your company conducted. Another way is to invite the influencer to join a webinar panel to create a relevant audience. Influencers are looking for brands to help boost their professional profiles among the audiences who can buy our products.”

We try our best to share a few predictions from the growth of digital marketing by the expert and speaker Lisa Apolinski, she is the owner of 3 Dog Write in Phoenix, she wrote a wonderful book “Weathering the Digital Storm” and Recently she explains some digital marketing 2021 forecasts in a seminar and here are three major points she made:

  • Keep a keen Looks at your Marketing Budgets. In a survey, Apolinski said that “With an impending economic recession and political uncertainty, companies will look at how they are spending their dollars on service-related items,”. “Because of this, companies will be more critical and discerning of what service agencies are brought in, including talking to past clients and looking at consistent thought leadership.”
  • Bring trust in between your new and old clients. “Potential customers are becoming more distrustful of what they read in your digital space, and rightly so,” says Apolinski. “Companies need to show consistent and truthful communication. If there is any misalignment or inconsistency (or something that seems off), prospects will discover it and make sure others know too.”
  • Always Be Humble and polite. “Communication that brings in compassion and humility will be able to cut through the digital noise to touch and inspire audiences will boost your business,” says Apolinski.

Here are some marketing predictions that concluded by me and my team:

  • Client Attraction is a Chain Reaction. Let me explain this to you, For attracting high-paying clients, marketers will quit looking for the silver bullet and focus on a whole marketing approach. The focus will be on the articulation of outcomes, results, and alignment. Articulation is everything because with the help of this you can share your views with clients and client can express their requirements with you, so this a chain reaction that once started will never end.
  • Budgets should be More Prioritized. The year 2020 is about to go and the new year 2021 is about to come, although the economic growth that was predicted for years 2020 has been delayed a lot, digital marketing can change the market growth, as people love to come online, buy and sale online.

The Digital Marketing Future in 2021 will reward those who seize thevv day. Nobody can control the future of anyone but we can try to make it better with our best efforts. Get the Best Digital Marketing Services in India.

How Small Business leaders Can grow their business by Digital Marketing?

Business is always a business and dream of their owner to make it large, but as Covid-19 hit the worldwide business, so due to this more than 14 million Americans become unemployed due to shuted down of around 31% of small and medium-sized businesses. Consumer confidence drives the USA economy and with uncertainty still on the horizon, business owners should consider the value of their advertising expenditures.

The Current State Of Affairs

According to a Facebook’s State of Small Business survey Report, the hospitality and service industry took the hardest hit across all sectors (it is around 43%) and wellness, fitness, and other professional services followed close behind (approx. 41%). But we are assuming that the retail industry wasn’t nearly as affected with 23% of businesses are not operating.

Promotional Work

Lets connect with some business owners and when we or you asked about their cash flows within the past 30 days it was clearly evident that cash outflow is greater than their inflow. This has led many business owners to turn digital in order to interface with their customers, ranging from digital ordering tools to door step delivery ontime.

As of now every form of the traditional marketing can be transforming into a digital marketing. The only difference is that with digital marketing you’re able to identify exactly who is and where is your target audience is located, and what interests they have beyond the scope of your business. Additionally, the tracking capabilities are virtually limitless. Meaning every single dollar that you spend on the promotion of your business can be directly attributed to your promotional campaign(s).

Digital Marketing Service Cost

Whenever we talk about any business, it promotion and others we think about the cost, so the cost of running digital campaign can be far less than running your traditional marketing campaign for the business promotion. Lets take billboards, for example. Depending on where your placement is, I’ve seen that the cost can range anywhere between 1,20,000 to 1,80,000 per month. Given that you’re targeting the city you’re operating in, you could easily run display ads with far more reach and trackability than billboards. Bear in mind that you still haven’t included the cost of printing, installation and its monthly maintenance. Since one of the current biggest issues with cash flow is that outflow is greater than inflow you can see how cost plays a bigger role now more than ever. Overall, if used correctly, digital marketing can help your business acquire and retain customers with a significantly lower cost per acquisition than your traditional marketing efforts.

The Biggest Question – Where To Start?

When we do a meeting with any business owner mainly small business owner, their simple question to us is that, from where you will start, so the best place to start is to do your own research into what different tactics you can use in order to fulfill your goal(s), becasue a business owner knows their audiance but they do not not how to reach, that way we make with the help of digital marketing. Sometimes my client don’t even have to pay that time then we provide them free consultancy just to start and we suggest to creating and optimizing your Google My Business page becasue once they came online they get benefits and later of sooner they needs a professional digital marketing agency. they can also:

• Set-up your Google Webmasters

• Fix website issues based on Google PageSpeed

• Put your business in your local and national online directories

These are just a few ideas for your SEO and digital marketing, and there are still many other avenues such as e-mail marketing, social media advertising, pay-per-click (PPC) advertising and so on. Once you’ve identified what platforms are needed you can then utilize these tactics and develop your overall strategy. You can either do this in-house or hire an agency to do it for you, but before you look at hiring out, you would do well to educate yourself on the basics of digital marketing first.

Which platforms a business owner can use?

Two of the most frequently used platforms, Google and Facebook, have endless free resources available to help business leaders and marketing professionals alike get up to speed on the latest advances in the digital landscape. Setting up and updating profiles on Facebook, Instagram, Yelp or Google My Business doesn’t take a marketing background to figure out.

When it comes to leveraging your website, you may not have the know-how or budget to develop a state of the art site — but if you can get your web developer to help you install a few simple bits of script, you can learn so much more about how people interact with you digitally. You may think you know your audience, but Google Analytics will enable you to truly know everything about their age, gender, location, interests and even the journey they tend to take through your website. And if you’re interested in moving into paid advertising, free demographic analysis tools from Google and Facebook will help you build audiences that are already aware of and engaged with your brand.


Finally, you should always benchmark yourself against your competitors. Look at what they’re doing with their digital presence — Facebook will even let you see your competitor’s ads. By observing how your competitors operate in the digital sphere, you can use their presence as inspiration and a jumping-off point for your own digital marketing. And if your competitors have a lackluster digital presence, that means you have a wealth of untapped potential available in your local market.

Even if you don’t intend on personally executing your company’s marketing strategy, education on digital marketing fundamentals is paramount in finding the right candidate or agency to help you fulfill the role. Because if you don’t take the initiative to know what you’re interviewing candidates or auditioning companies for, you will get taken advantage of.