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Risks and Solutions while using QR Codes

October 4, 2021October 4, 2021 admin

QR codes are extremely common today, enough that the attackers are discovering ways to use them for profit.Quick Response (QR) codes are two-dimensional barcodes used to permitthe users to access data or web-based resources (URLs).

While the technology might have originally been unnoticed by the West, QR codes become more commonly used in 2020 because of the Covid-19 outbreak.Businesses, governments and other administrations turned to the technology as a way to track social movements.Governments in US, Europe, and Asia also used QR codes as part of the coronavirus track-and-trace systems.

QR Code Security Issues

1– First, hackers can inject your phone with malware. This direct approach needs nothing more than an unsuspicious employee or consumer to scan a QR code out of interest leading to an infected site. Just by visiting an infected site can activate a malicious download. One instance of how they can deliver this attack method is by sending the QR code in an email that seems to be genuine and hence attracting the user to scan it.
2– Second, the attacker leads you to a phishing website to steal your credentials or to achieve access to your private info on your mobile device. Phishing sites can be difficult to detect. They use a related-looking Universal Resource Locator (URL) to a confidential site. Another approach is by changing the domain extension. For instance, they change the “.org” to “.com.” Other times, there is a small change in the spelling of an URL that so hard to differentiate that it tricks the user. When the user visits the phishing website, username/login credentials are demanded. After the attacker has your log in, they can access your accounts, see private information, make changes and cause irreversible loss to your company name.
3– Third, cybercriminals can print-out free encoding tools on the internet to make the QR codes. They print the QR code on adhesive paper and place it over a valid QR code, or they can mail a malicious QR code to an unsuspecting customer.
4– Fourth, there’s always the danger that an attacker finds a bug in a code reader application that could end in the exploitation of cameras or sensors in phones or other devices.

Solutions toavoid QR Code scams:

Users have numerous ways to reduce the risk of QR code scams and security issues.

1– If anyone seems to send a QR code, connect with the supposed sender and enquire if they sent it.
2– Watch for URL-shortened links appearing after scanning the QR code, which could hide malicious URLs.
3– Organizations: Position a mobile defense solution that blocks the phishing attempts, exploits, phone takeover and unlawful downloads.
4– Embrace multifactor verification in place of password access to the applications and cloud resources.

It is very important nowadays to cover all your bases when it is about mobile data security. Defending against pervasive and rising malicious QR codes must be on top of that list.

Know more about QR code based applications with us.

Dashboard design principles & best practices

September 20, 2021September 20, 2021 admin

Dashboards are a powerful and a unique way to present data-based intelligence with data visualization techniques. The significance of a good dashboard design should not be understated, poorly designed dashboards possibly will fail to convey valuable information and insights and also make the data less understandable than it initially was.

A dashboard helps administrators and business leaders to track significant KPIs or metrics and take verdicts based on it. The dashboard design is significant. A dashboard is generally an outline and often a one-pager. It can contain tables or charts or views that are backed by data. The purpose of a dashboard is to offer a well-organized solution for forming and presenting data in a clear and a direct manner. It is a public-facing page where the users can access and evaluate their data. Dashboard design principles-

1-Your dashboard must deliver the significant information in about 5 seconds. Your dashboard must be able to answer your frequently asked business queries at a glance. If you are scanning the information for minutes, this might specify a problem with your dashboard’s visual design. Display the most important and considerable information at the top, followed by the momentous details that assist you to understand the overview; and at the bottom you have background and general information that will cover much more detail and let the viewer or reader to dive deeper.

2– Each dashboard must contain no more than 5-9 visualizations. You can avoid visual chaos by using hierarchies and filters or just by breaking your dashboard in two or more separate dashboards. Selecting the right visualization is the key to ensure your end-users know what they are looking at. When designing a dashboard, you also need to keep in mind who will be the end-user of dashboard in the first place.

3– Another valuable dashboard layout principle is to start with a big picture. The key trend should be noticeable at a glance. After revealing first overview, you can continue with more comprehensive charts. Group the charts by theme with the similar metrics positioned next to each other. This analytics dashboard practice will allow you to display your data in the most meaningful way as well as clear to the end-user.

Great dashboards are clear, intuitive and customizable-

1-They communicate the information quickly.
2-They display information efficiently and clearly.
3-They show trends as well as changes in data over time.
4-They can be easily customizable.
5-The most important widgets and data components are effectually presented in a limited space.
6-All crucial information is instantly accessible.
7-Data is ordered and prioritized.
8-Information is clearly displayed in a visual order on one screen.
9-The design offers a clear overview that comprises sparse and clear initial data with other opportunities to drill down for more.
10-Elements (chart, form, and table) are displayed in a minimalized view with the skill to bring up more facts in a modal window.
11-The design improves usability with filters letting the users to modify how data is shown as well as filters the content using categories, labels, and KPIs.

If you need further guide on these points please visit our page Custom Content Management System page or call us at 7011221090

Why is custom ERP development the fastest way to push your business forward!

September 9, 2021November 23, 2021 admin

ERP, Enterprise Resource Planning is a software system which gives great benefit to businesses for making all operations under one roof with integrated and centralized systems. It is an integrated system where all your operations like purchase, sales, accounting, customer service and manufacturing are in a single database with a great user interface.

Why custom ERP development:

Cost effective: ERP implementation is not economical but while using it in organizations give results to save money. An ERP unifies various systems which are presently fragmented in your organization, i.e. different system for product development, IT support management and supply chain management etc. This integrated system will help the businesses to make cost effective and better business processes and will save money by excluding training of different systems. All the departments undergo only one system training which will save cost and time associated with it.

Improved collaboration – The functionality and features of an ERP system can differ depending on the system that you are using, however all these systems provide to edit and share data as well as improve safety and access. There is no necessity to merge information across different sources or systems because all the data is stored, shared, gathered and accessed through a single system without the fear of how exact, complete or protected data files are.

Better reports in less time – An ERP development system can make it easy and quick for your team to create different reports which comprises income and expenditure of the company and customized reports based on trends and metrics. An ERP system has the skill to access all the data rapidly which will aid your team to make reports quickly thus helping them to make conclusions very fast. You would not have to rely on the IT staff to prepare the report as you can easily get it from system itself.

Improved productivity – Without an ERP development, you or your team have to complete the tasks manually. At times there will be redundancies in the procedure and waste of time in doing the repetitive tasks. An ERP will help to save time resulting in a positive impact on your company’s productivity, efficiency and profitability.

Happier customers – These days customer service is a significant part of any business as on the digital edge people use the internet to gather information about every product that they want to purchase. The right ERP system can help you to better communicate with your customers at various stages of development.

Simplified regulatory agreement and risk management – ERP systems have inbuilt auditing tools to support with some documents or reports which can be submitted to significant administration. Besides this, ERP systems generally provide the tools to manage risk. The ERP system will increase consistency and accuracy of monetary management as there is less error in accounting entries. Moreover forecasting tools are available which aid organizations to decide demand, labor and budget.

Improved inventory and production managing – If your association is dealing with production development or inventory controlling then you can get advantage from ERP systems. An ERP can be used to increase production planning, shipping and delivery schedule and help to make it easy and simple to improve your efforts instead of guessing about volumes, processes & more.

Some benefits of using an ERP System:It reduces paper documents in business.

Accuracy in gathering of information and management.

Customer support with quick response.

Better monitoring on business and fast resolutions on queries.

Increased payment processing and invoicing control.

ERP system will help to incorporate all other departments and manage it with single database.

1. It reduces paper documents in business.
2. Accuracy in gathering of information and management.
3. Customer support with quick response.
4. Better monitoring on business and fast resolutions on queries.
5. Increased payment processing and invoicing control.
6. ERP system will help to incorporate all other departments and manage it with single database.
7. ERP system with business intelligence tools will give better reporting for business.

How Loyalty Solution increases sales?

August 23, 2021August 23, 2021 admin

A customer loyalty program is a vital reflection for your business. If you are a flourishing business looking to increase your sales, it’s time to start implementing such a program. The benefits are boundless. From improving the buying experience of your consumers to improving your sales, achieving customer performance analytics, and growing your product’s reach, there is a lot you can do with a customer loyalty program.

Loyalty programs helps in improving the customer experience, drive sales and offer valuable data to assist retailers to better understand their clients. Loyalty programs make your customers feel acknowledged and special which further leads to retention, more referrals and profits. Rewarding your customers for their loyalty and repeated engagement with your brand can aid distinguish your brand from other contenders and also make the clients feel valued.

Loyalty solution increases profits, improves sales success and permits for sustainable evolution. A well-designed and well-implemented loyalty programme can help you keep existing customers, attract new ones and drive profits. A great loyalty program that boosts value can quicken the loyalty life cycle.

Benefits of Customer Loyalty Programs

Loyalty programs increase sales – Loyalty programs unquestionably increase sales and revenue. Loyal customers are more believably to repurchase, refer more and try a new offering. Loyalty solutions are a verified incentive to make customers select you over your opponents and bring them back to the shop regularly. A well-planned and executed loyalty solution has a positive influence on your business and customer loyalty.

Improved customer engagement – It is a very significant aspect that has a direct influence on brand sustainability, especially in the long run. Loyalty program is a great way of increasing client engagement. The consumers are more open to getting emails or other promotion content from brands when they are the members of brands’ loyalty or rewards programs. The program guarantees complete customer engagement and aids in strengthening the connection between brand and its customers.

Impact on brand affinity & loyalty – Regular brand engagement can support to build brand affinity, which is thus strengthened by a loyalty program. Rewards, incentives and gifts help to build a satisfying client experience, which in turns creates brand affinity. A sustained, reliable and profitable customer-brand association helps in boosting brand loyalty to stand out and provides the brand a competitive power.

Improves customer experience – Customer experience is the collective experience a client has with the brand from the pre-sale to post-sale process. Most brands now are trying to craft a wholesome experience for their clients and one of the simplest ways to do that is through a loyalty solution. Possibilities of receiving a reward creates excitement and anticipation and getting the reward considerably increases customer satisfaction, thus creating a positive customer experience.

Increased customer retention – One of the major benefits of a loyalty program is that it has an instant and evident impact on client retention rate. A retained customer is a benefit to any brand, they bring more returns, have more probabilities of becoming brand promoters and represent the product as a genuine brand loyalist.

Ways to grow your business through our digital marketing services

August 12, 2021August 12, 2021 admin

In this progressive digital arena, a lot of companies are doing whatever they can do to be on top. And the scope of traditional marketing is not working anymore and digital marketing has captivated its routes. If your business made an appearance on the homepage of web or social media platforms, that could be very beneficial to you.

If you run a business, it’s vital to involve in online marketing for growing your customer base. Many businesses don’t understand the power of effective digital marketing; thus, they find it extremely difficult to live on the competition. If you want to make it simple to experience real-time growth, don’t forget to discover and use online marketing.

Digital marketing keeps developing over time. Sometimes it gets difficult for a business to sustain with all the up-to-date marketing techniques and skills. Digital marketing is a set of different platforms that permit you to design campaigns and link with your audience in an efficient and streamlined manner. Let us delve into the ways which will assist you to grow your business with Digital Marketing.

Following digital marketing tactics will help you grow your business:

1. Analyze your current SEO situation – If you have a well-designed website for your business, estimate its health with regard to search engine ranks and usability. The digital space is a world where companies have to work hard for higher ranking in search results. SEO is a vital element of any comprehensive digital marketing plan when it comes to optimize your digital footmark.

While it takes at least six months to see the outcome of your SEO efforts, you have to begin at some point if you are really looking for success. It doesn’t require a huge advertising budget to boost your site for search engines. So, ensure to have a well-planned SEO strategy. Generating highly-targeted traffic to your website is not easy without proper SEO. When executing an SEO strategy, think broad. Ranking higher for competitive keywords is a long-term project that needs time, best content, and a result-driven approach.

2. Valuable content – Content is the fuel you require to run your marketing campaigns. Great content is vital to promote businesses online. From web copy and off-site campaigns to continuing blog posts and ads, generating high-quality content will increase your probabilities of staying ahead of the curve. To do well within the search engines, enhance your content with directed keywords without making your content spam or robotic.

3. Develop a strong presence on social media – No matter what your industry is, you should not ignore social media from the marketing strategy. Social media marketing is a cost-effective way of building brand awareness and increase business growth. Many small companies increase their customer base just by creating and handling profiles on social media networks such as Facebook and LinkedIn. You can draw and involve your audience on social media to exchange the messages directly.

4. Pay-per-click (PPC) – PPC is a kind of paid advertising that assists companies drive leads and sales. As you have to get more clients as possible, PPC is certainly a great option. Google Ads is one of the most popular PPC platforms that permit advertisers to launch ads and pay every time someone clicks on their ads. Though, creating a successful PPC campaign needs research and experience.

It is recommended to have a professional and established digital marketing agency to manage all the online marketing-related concerns under one roof. So, don’t waver to seek professional help.

How kiosk machines are fueling the growth of smart cities

August 3, 2021August 3, 2021 admin

Success in development and growth of any city is reliant on the city’s ability to offer its residents with useful tools which make their lives and daily activities easier. Smart cities in the recent years have rediscovered kiosks to be operational instruments to serve the needs of their developing cities. Modern and recent customers demand more collaborative features while making their purchase verdicts. That is why more and more enterprises are integrating kiosk technology into their set-ups.

The collaborative and self-service kiosk market is mainly driven by the rising adoption of smart skills in retail and banking industries. Globally, kiosk desks are being executed mainly to develop functioning efficiency with the purpose of time management. Moreover, the growth of modern infrastructure and smart cities is increasing the importance of kiosks and therefore has enhanced its adoption across various developed as well as developing areas. Apart from commercial applications, the kiosks machines have also gained momentum in the business sector.

For many industries, these systems aid in analyzing customer behavior and buying pattern. Companies also use kiosks machines to improve and enhance their service offerings. No matter what kind of business you are in, a kiosk machine can aid bring your company to even greater heights. Following are some of the most vital benefits of having a kiosk:

1. Improves consumer buying experience – Kiosks can provide your customers with detailed information about the products and services. As kiosks are easily reachable, customers will find it easy to visit a kiosk for requests like product pricing, feature comparison etc. It will also instill assurance in your potential clients, since it is the latest technology to increase their buying experience.

2. Increases customer base – Since kiosks are normally placed at planned locations, you would be able to reach more prospective customers. This assists expand your consumer base, which eventually increases your company’s capacity to sell more products. Kiosks permits to expand reach and produce more sales without the requirement for an expensive investment.

3. Reduces costs – Cooperative kiosks can be used in place of staff. As you don’t need to pay a kiosk a salary, you will save a good amount of money. Moreover, since kiosks can answer your customers with many of their purchasing concerns, you can focus the labor costs on sales experts to further rise your total sales volume. Additionally, opting for a kiosk in place of a traditional retail space will save your rent and overhead costs while you will still benefit from better visibility.

4. Helps save time – You can utilize a kiosk to assist your business operations to save time. For instance, you can have both a cashier and a kiosk assisting to check out the customers. This will cut waiting time by up to 50%. As an outcome, your consumers will have a more progressive experience at your store and will be expected to return for sure.

5. Helps with advertising and branding – Kiosks offer a great opportunity for advertising and branding purposes. You can design the exterior of kiosks as per your specific company image, like the color scheme, taglines, logo, etc. Innovative kiosks can successfully draw the attention of potential consumers by streaming your brand note. The prospects for messaging are endless. You can feature a new product or have a contest or a giveaway.

Author: admin

Risks and Solutions while using QR Codes

Dashboard design principles & best practices

Great dashboards are clear, intuitive and customizable-

Why is custom ERP development the fastest way to push your business forward!

How Loyalty Solution increases sales?

Ways to grow your business through our digital marketing services

How kiosk machines are fueling the growth of smart cities

Services

Technologies

Industries

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