Category: Business Growth

One of the biggest worries to hear from merchants is limited time. If you are worried that you won’t have much time to accomplish an effectual loyalty program, following are some tips to balance the minutes you spend with getting the best out of a loyalty program.

1. Set-up automated emails – One of the greatest things a loyalty program does, is to assist you be linked to your customers amid purchases. Though, unlike many marketing campaigns, loyalty emails can perhaps look after themselves. Emails such as welcome sequences, reward available reminders and points balance updates normally have far higher open & click through rates rather than other marketing emails, since they are more individual and personalized. They can even be fully automated so that you can fix them up, and then let them run in the background till you have little more time to tweak them.

2. Make clienteles part of your marketing crew – If you make your customers a bigger part of your marketing, they might do some acquisition work for you. By encouraging customers to give reviews and refer family and friends, you can push more authorized traffic to your website that is more possibly to convert. Referred clients normally have a higher lifetime value also.

3. Use the loyalty program to power your current marketing – One great way to manage your loyalty program is to work it in your other marketing plans. Rather than an individual activity, it could be used to add weight and power to things you are already investing time & effort into.

4. Classify the metrics that matter – Choose the metrics that are most important to your loyalty tactic today. Early on, that could be the no. of members you have, as well as how their standard order value compares to the non-members. This will aid you to understand if your plan is rising, as well as if adding intrinsic value. While you develop the program, you can adapt this to how many endangered clients you have, & how consumer lifetime value is growing. By concentrating on one or two system of measurement before trying to report on each and everything, you would be able to check the victory of your program rapidly and easily. You will even find it simpler to know when variations need to be executed.

UX in an eCommerce Store – UX design for e-Commerce stores (web + mobile applications) is a gateway to get into your target spectator’s head. Make sure to offer them a spontaneous, simplistic, logical, and thrilled shopping experience. Be it eCommerce mobile application development or eCommerce web development, UI/UX design plays a significant role. UI emphases on getting users’ first attention with imaginative design. However, UX wins their hearts by offering them with smooth app experience they want.

Following are some eCommerce store factors’ to consider for UX:

1. User Interface – Although UX design plays a fundamental role in the accomplishment of any software, it is unfinished without User Interface (UI) design. Basically, UX adds final touchups as well as puts the soul in the UI design. The best eCommerce User Interface must have clear branding all over its landscape with publicity enablement’s. It will support your business partners for using your branding essentials to showcase their affiliation with your brand & vice-versa for you.

2. Clear Homepage Layout – Your E-Commerce platform’s homepage plan is the first imprint on the users. Its placements for deals and brands, search bar, contact info and profile define how real the user experience it will generate.

3. Useful Product Detail Pages – It might show several details, such as:

1. Product images from diverse angles
2. Product title
3. Prices, discounts and limited-time deal with countdown offer
4. Product color and size range segment
5. Pin code for a delivery time estimate
6. Product Descriptions about its style & main use, color, material details, etc.,
7. Bank & Payment card offers
8. Call to action: Add to Cart or Buy Now
9. USPs of eCommerce platform, such as 7 days return/exchange plan, 100% authentic products, etc.
10. Related product grids
11. Ratings and reviews
12. FAQs

4. Simple & direct checkout pages – Online Shops checkout procedure is same as checking out from the offline stores that provide home delivery. It asks for the info such as contact details, payment details and adding address, validating the cost with applied discounts and offers, then making the payment to ultimately place an order.

5. User Profiles – This is the home of a customer from where the customers can edit their personal information, like user name, category interests, user bio, wish list, premium points, payment information, etc. Some eCommerce websites also permit the users to make the profile public and be an influencer for their brand.

To improve the eCommerce UX for better conversions; take and implement clients’ feedback regularly, improve website speed, enhance navigational UI UX design, receptiveness in nature and ease in the checkout procedure.

User Experience or UX design helps to build the products that provide a significant experience to the users. The design procedure is to design the whole technique of getting & combining the product which covers several attributes of design, function, branding and usability.

Product design is a collective method of making a product from the beginning to end. The process comprises everything from managing the market study, identifying issues, creating the product, getting comprehensive solutions, as well as other related activities.

Product designers attempt to solve real-world problems and create easy-to-use products. Their main responsibility is to consider several vital product features, which causes an effective design & marketing.

Difference between Product Design & UX Design-

The major difference among these two design job responsibilities is in their features. Product designer is more calculated, while a UX designer is way more strategic. Following are the main points as to how they differ in every aspect:

1. Designing Methods – The primary duty of a UX designer is to define how a product feels. They create interaction designs & write product usage circumstances. They make a prototype for user interface. Besides, they record the activities of the user through numerous testing tactics such as email surveys & A/B testing.

Whereas, product designers normally make the feel & look of the whole product. They provide data about functions of some particular parts of a product. Also, they discover a market scope as well as make plans for applying solution to the problems.

2. Targets & Responsibilities – Responsibilities and attention also decide how the product designer varies from the UX designer. A product designer mainly focuses on business requirements more than a UX designer who is primarily concerned with user necessities.

3. Skill Set Needed – The skillset is the most important difference among product design & UX design. Though the basic things would be alike, the specifications are diverse. Product designer must be good at analytical and logical thinking. A strategic attitude is mandatory for a product designer, since they work with planning & designing. UX designers should be efficient in studying & assembling data. Normally, they use UX copy; thus, they must also have decent writing knowledge.

4. Tools Required – Product designers work with sketch & mind mapping tools, while UX designers use wireframe and interactive design tools.

5. Qualifications needed for the Designers – There is no major difference among the qualifications of the product designers & UX designers. They are almost the same in this matter-

• Professional experience in the required segment.
• Degree with a suitable specialization.
• Detailed knowledge of the design methods (preparation, instructing & application)

The essential qualifications may differ from company to company; but the stated qualifications are important.