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How brands can encourage customers to shop again and again

What is a brand loyalty program, and how does it work?

Brand loyalty or customer loyalty program is a marketing tactic used broadly by the retailers and other businesses to identify and reward the customers who repeatedly involve and purchase with a brand. Companies use several marketing strategies such as rewards, discounts, offers, coupons, merchandise, early access to new products, as well as other special incentives to keep existing customers and entice new ones.

Loyalty programs are planned to encourage repeat purchases with a brand. A well-made and executed loyalty program can turn a client into a more regular one who might also become a brand promoter.

Loyalty programs aims at:

  • Attracting & retaining customers
  • Rewarding customers (with discounts, coupons, and other special incentives) for repeat business
  • Improving customer experience with the product
  • Increasing the overall sales & profits

Ways businesses can keep their customers coming back:

By improving customer engagement rates, companies can easily make loyal customers. Customer loyalty supports to build an emotional connection among the customer & the brand. Growing customer engagement is the most effective way to form a long-term customer relationship. Following are some tips to know what is customer loyalty program software and how a brand can encourage customer engagement-

  1. Offer more than just a discount: Although clients love to get discounts, they yet want more from the association. Brands can propose experiential rewards to generate an emotional bond that goes beyond transactional rewards. Experiential rewards offer members with access to exclusive experiences to the brand and cannot be replicated. These types of perks encourage the customers to keep coming back to same brand.
  2. Apply gamification method: Many brands apply gamification methods to drive engagement, which is key to better purchases & loyalty. With gamification, clients earn rewards by performing particular actions such as taking a quiz, rotating a prize wheel, or reaching a specific membership level in the rewards program. Few of the most common gamification techniques brands use in their loyalty programs comprise redeemable points, performance graphs, badges, leader boards, etc. All such techniques assist businesses to keep their clients encouraged to remain involved with their brand.
  3. Digital Loyalty Program: In current digitally-driven world, companies must provide a loyalty program that runs automatically in a mobile app. This is a new way to drive better engagement with the brand. Mobile loyalty programs permit customers to gather points with both online and brick-and-mortar stores within an app. As everything is managed within the app, businesses can swiftly review the client data to improve their business. Furthermore, the customer has achance to add points & redeem personalized, location-based rewards rapidly. This drives engagement and improves loyalty.

Loyalty programs are certainly the best and most real ways to keep existing customers, appeal new ones, and make higher profits. Though, it is important to set a brand loyalty program wisely or qr code loyalty program, keeping the target clienteles in mind to leverage its gains to the fullest.

Predictions about the Software Development trends in 2022

Predictions about the Software Development trends in 2022

After the tragic, pandemic-hit 2020, 2021 was the year of resiliency and fight-back for humanity. Because ofhigh-techinnovations, countries were able to vaccinate people all together. For the IT industry &Software Development, 2021 was animportant year as anticipated.

For the Software Development industry, the present digitalization trends will continue with a lot of changes, innovations, and new uses of present technologies. To predict the future is a challenging task. Here are the most important trends of Software Development trends in 2022.

1. Centralized Infrastructure: Cloud-First is the new normal – The public Cloud will continue to substitute the regional Data Center. In the upcoming years, the public Cloud will be the go-to Infrastructure for Enterprises, Startups &Government. The public Cloud is now the source of digital invention, and the trend would continue in 2022. Public Cloud is playing an important role in democratizing Security, Blockchain as well as bringing several innovations in a reachable way to the customer.

2. Decentralized Infrastructure: Cloud on the Edge – Unlike the public Cloud where we need to have the storage, compute power& AI/ML in a central place (Availability Zone, Region); Edge computing gets the storage, compute power and AI/ML near the client. With the upswing of 5G, Web 3.0, and other high-tech innovations, edge computing would continue to see widespread acceptance in 2022 and beyond. Moreover, retailers will accept edge computing hugely in the coming years.

3. Cyber Security: Cyber Security is just like “Elephant in the Room” for startups or the mid-size companies. They can see the necessity for Cyber Security however cannot implement it correctly because of a lack of resources. Only big enterprises can afford a specialized safety team. One of the most important benefits of the public cloud sellers is that they have democratized Cyber Security. Nowadays, leveraging the Public Cloud services, Startups & mid-size companies can implement highly secure apps without too much effort.

4. Blockchain: Blockchain (Distributed Ledger) is amongst the most disruptive skill in the 21st Century. Cryptocurrency is its most recognized use case, however Blockchain is a lot more than just Cryptocurrency. It can change several fields of our industry as well as affect our daily lives.

5. Machine Learning: Machine Learning (ML) is one more disruptive technology with great success and acceptance in current years. Though, according to its demand, there is a huge shortage of Machine Learning specialists. Also, several companies want to adopt machine learning in a restricted way without hiring a full-time, overpriced machine learning professional.

6. Real-Time Streaming: In Real-Time streaming, Apache Flink is the market leader without any question. It even supports Apache Beam API and provides vendor-neutral solutions to manage real-time streaming data.

7. Rapid Application Development: The Low Code/No Code (LCNC) initiative meant to lower the barrier to develop Web/Mobile apps without a developer (or less number of developers). We still need developers to create applications in years to come. However there are also several cases where Low Code/No Code frameworks/tools can considerably expedite the Application development.

8. Programming (mainstream): Python leads the way – In recent years, there has been a fast rise of Python as a common-purpose programming language. Python took the lead and is the number one programming language now.

9. Programming (enterprise): Java hits back – For the longest time, Java was undeniably the number one programming language. It is moderately complex, interpreted, garbage-collected, multi-threaded, and a powerful programming language. Furthermore, JVM is battle-tested, dominant, mature, and the best Process Virtual Machines in the business. Java was perfect for large enterprise applications.

10. Client-Side Web Frameworks: React & Angular for enterprises – In current Web app development, JavaScript/TypeScript based frameworks directs/rules and the trend will continue in 2022. There are several JavaScript/TypeScript based web frameworks, however two frameworks stand out from rest. One is React from Facebook and the other is Angular (Angular 2+) from Google.

11. Server-Side Frameworks (Java): Spring MVC/Spring Boot is the foremost Server-Side framework in Java.

E-commerce to M-commerce: Mobile app leads the business

A smartphone is the most inseparable gadget in our everyday routine. As per the latest stats, over 70% of the total population is connected through internet and smart gadgets. Generally, one go to the web browser and search for respective URL to have insight into any product or business.

However, it is not feasible all the time, the speed of internet, responsiveness and several factors affect the loading time of a webpage. The delay in accessing a webpage would cost business adversely. Thus, here comes the answer touted to be “Mobile apps”.

Nowadays, many businesses have a Web Page, while a few have mobile apps. More than 60% of the end-users now choose to do business via mobile apps rather than a normal webpage. Mobile apps help in engaging with customers effortlessly and takes business very close to them.

How mobile app aids your e-commerce business?

As per the latest survey, 42% of the mobile sales are created from mobile apps. While, 21% of the time is spent on mobile applications instead of a web-based service.

Saves time – The user can access the web page directly by tapping on an application in just a few seconds.

  • Engagement and rebranding – Mobile apps will strengthen your organization by winning its customers. Its ubiquitous occurrence is a reminder to the client constantly.

    With continuous tweeting on the newest products, pricing and offers, you can even do customer-centric business promotions as well as can get referral leads for new consumers.
  • Saves cost – As soon as you made any alterations, the user will be alerted with pop-up messages. Thus saving the conventional messaging service (SMS) cost.
  • Increases loyalty – Having a mobile application on the smartphone, users will at all times get to know the existence of your business and can interrelate with the business entity effortlessly. It will boost your brand value to next level.
  • Brand recognition – Mobile users have wonderful opportunities to get the push notifications with special discounts, offerings and giveaways. Thus meaning that they can save money, therefore from a psychological viewpoint, they are probably to interact with such stores on a day to day basis.

Razorse Software can assist you go from conceptualization to the market of your Mobile application instantly. Talk to our professionals now to get an understanding on mobile app development.

HTML5 vs Native apps pros and cons

Native apps do not run on the web browsers. Native apps are specific and platform dependent. For example Android and iOS. These are built in a specific Integrated Development Environment (IDE) only. These apps could be downloaded from their own stores i.e. Apple App Store for iOSor Google Play Store for Android. Native apps are generally built by the programming language that best suits and is recognized by that platform. Native Apps are the most popular types as the users mostly search for the apps first in their smartphone’s store.

HTML5 Apps are also known as Web Apps. This is because an HTML5 mobile app is a web page which works like any other app. HTML5 apps can work on diverse mobile platforms. For HTML5 Apps there is no software development kit for a developer to work with. There are frameworks & templates available for developing the web apps like React, Angular and Vue.js.

Is it “HTML5” or “Native Apps” or a mixture of both (that could be termed as Hybrid)?  To know and draw a conclusion, here is a comparison over the two:

  1. HTML5 stands for Open standards and there is no Proprietary control on apps created by HTML5;whereas the Native Apps for mobile are totally controlled by App stores and markets like GOOGLE and APPLE. This might disturb the open-source philosophy of the many apps.
  2. HTML5 apps are less in performance if compared to native apps, since their performance may depend on some issues like the speed of internet connection and other concerns.
  3. Compared to HTML5 implementations Native apps are better in performance, because they can directly work on function of the device itself, for instance, Camera GPS can be directly invoked by Native Apps.
  4. Unlike Native Apps which are provided with one-time buying options, HTML5 apps are generally concerned towards ADS for selling,(these apps are mostly free).
  5. When compared to the Native Apps, User Interfaces(UI) build through HTML5 are fragile and less spontaneous for some app deployments.
  6. Different from its counterpart, HTML5 has been often condemned for not having the essential level of DRM (Digital Rights Management), to support all the multimedia services that it needs to.

Choosing the most appropriate technology for app development depends on a number of factors, such as app features, time-to-market &UI/UX requirement etc.

How Does An ERP Software Deliver An ROI (Return On Investment) For Your Business?

If there is one system that a lot of companies implement today is the ERP. Enterprise Resource Planning is a system which automates core business functions like inventory & order management, accounting, customer relationship management, human resources, manufacturing and others. These functions are integrated into one system thatincreases the company’s effectiveness and productivity significantly.

How ERP implementation is helping businessesto grow:

Investing in operational ERP has been a priority of businesses ever since. With the massive number of companies counting on an ERP, it is certainly a system worth investing in.

1. Cost-Efficiency – By integrating the essential functions of an industry into a one, enterprise-wide system, an industry is able to simplify its disordered processes, thus saving a lot of money. It eliminates the requirement for an independent system for every department, therefore the amount of cost & time associated with training more users for different systems is also eluded.

2. Efficient Data Sharing – It permits its users to upload, edit, as well as share critical data with other key persons in the corporation. This seamless data sharing abilityincreases the quality not just of the deliverable,however the communication between the employees too. A more distinct work collaboration in the business makes every output more accurate and on-point.

3. Improved Productivity – Using an obsolete resource planning module to run a business is not only costly but also damages the productivity level of your staff. With ERP Software, your staff will not just experience a more well-organized system, their outlook towards the task will also change, growing their productivity level in the procedure.

4. Agile Decision Making – Many successful business nowadays knows that ERP software is an important tool not only to expand operational productivity but also as a main resource when making important business decisions. A lot of current ERP software today letsyou access even the most significantdata in real-time through cloud technology. Cloud-enabled ERP systems are not just more cost-effective, but also allows small companies to track their key metrics & analytics real-time.

5. Greater Supply Chain Visibility – ERP software can aidhugely with supply chain management to large as well as small businesses that have to deal with shipping. It will give businesses better understanding into their supply chain processesso that owners can make informed decisions so as to stay ahead of their contenders. Issues rising in the supply chain can be swiftly notified and stopped with the help of the system.

6. Happier Customers – Customer fulfilment is a major fuel to keep any corporate running, the best way to do that is by giving standard services involved towards them. ERP implementation in your industry can help you guarantee customer satisfaction in numerous ways.

We provide the best ERP software at Razorse Software. Our team of professionals would help you select the right ERP system for your company & analyze the ROI it is going to get you when the project goes live.

Other than ERP based custom enterprise software development, our custom loyalty program software also help you to improve the RoI.

The Best Manufacturing Software for Your Small Business

The Best Manufacturing Software for Your Small Business

Discovering the right manufacturing software for a small business is important to productivity and success for several reasons. It can assist you transform your supply chain by providing automation, visibility and control as never before, aiding you swiftly scale your brand and enhance your existing systems without a massiveexpend. Certainly, your business could value from an ERP (enterprise resource planning) software, which can help you simplify many aspects of your company in a single program.

Investing in an Enterprise Resource Planning (ERP) software can assist organizations bring together distinct activities under a solo integrated application, thus streamlining processes and growing agility.  Multi-faceted ERP software use a unified database that significantly speeds up the response time to clients, increases operative efficiency and guarantees customer success.

Reasons to switch to an ERP Software:

It streamlines and simplifies – Offering an actual view of all your major processes under one system, an ERP platform simplifies &streamlines many of your company’s tasks. For many companies, this means rationalizing from various software solutions to a single one that keeps all your main functions under one roof. It also generates a central, company-wide hub that needs only one software training for all the departments.

It delivers Real-Time Data – Analytics are significant to any business that want to adapt to the ever-changing requirements of the customer and the industry. One best thing about a good ERP is that it tracks data through several departments that you perhaps now treat as distinct entities, providing you with detailed analytics in order that you can tweak as required to get the best possible result.

It boosts customer service – One important thing that many small businesses notice when starting with an ERP is precision and accuracy. Since you have thorough visibility of inventory, supplies, development, planning, shipping and more, there is a much lower risk of mistake and dissatisfied customers. The right ERP software can offer you with exact, automated order tracking for a pleased consumer base, along with accurate inventory updates.

It decreases costs – An appropriate ERP can save you money by decreasing error, keeping clients happy, stopping inventory excess or deficit, tracking expenditures and write-offs and decreasing operational expenses by automating and checking all of the company’s finances.

It helps nurture your business – Towards the end, growing companies requires more of everything, comprising labor, warehouse, time, space and marketing. Many manufacturing software solutions work a lot to augment what you already have and add space for more. For instance, the right ERP could support you take benefit of your warehouse space with the purpose to store more goods without having to spread your facility’s footmark or capitalize in more storage. In brief, they are all planned for mounting and scaling businesses.