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What is React Js and Why it is popular now days

Mobile and web app users are increasing enormously. Most corporations use these robust skills to develop mobile apps, and experiencing a perfect and faultless user experience. React JS is the most robust know-hows that are very popular and in-demand for web application development.

React JS is an open-source library used for mobile & web development. It allows the developers to make reliable, scalable and fast web applications. It works on UI in the app and permits the making of recyclable UI components.

Purpose of using React JS-

Here are the benefits as to why to choose ReactJs when there are a bunch of open-source platforms:

1. It’s easy to use and learn – ReactJS is very easy and simple to use. You can simply build any professional site with it because it uses less coding plus provides high functionality. It is built on syntax known as JSX. Its applications and usability set it apart as JSX syntax is very easy to use and code.

2. It performs better – You can develop the websites quickly since it uses virtual DOM. The advantage of a virtual DOM is it just updates the modules that have changed despite updating them all. Plus, most people use the apps on their mobile devices, therefore it saves the battery. Furthermore, React JS is swift as it changes the state automatically when the data is updated since it is stored in memory.

3. It has great community backing – ReactJS has turned out to be quite popular and, because of its growing demand and popularity, it has fascinated a huge community & has become the top sources on GitHub.

4. It is easy to test – ReactJS is easily accessible and is simple to test. Usually, UI browser testing is completely a hassle because it becomes hard to set up, whilst ReactJS needs less alignment for testing. Moreover, you can easily test ReactJs components since it practices the node command line which works fast.

5. It’s flexible – What marks ReactJS more adaptable than other libraries is that it’s simple to use and could be used on numerous platforms to create better user interfaces. React was particularly formed to build components for web apps. As its recognition is growing enormously, its ecology has grown immensely to cover cases. You can easily produce static sites with ReactJS plus develop applications with React-Native.

6. It has Reusable elements – React has a module structure. It starts with making buttons, dropdowns, checkboxes, etc. Once you begin with these small components, they start to create wrapper components. Every component has its own reason and one can choose how it needs to be rendered. Its components can be easily reused which makes it stands out.

7. It has remarkable developer tools – Unquestionably, react JS has incredible developer tools like redux developer & react developer tools. You can install & add them to your chrome extensions very easily.

Proof of Concept in Software Development

Proof of concept in programming enhancement illustrates unique cycles with numerous objectives and member jobs. The general aim of proof of concept is tracking down answers for specific issues, such as, how frameworks can be synchronized or output can be accomplished with a given design.

POC may also refer to halfway arrangements comprising customers acting in business jobs to setup if a framework accomplishes certain prerequisites.

A Proof of concept can be used in the associated scenarios:

  • To gaze at the worth of a creation though.
  • To portray if the thought goes with the requirements of the expected consumers.
  • To guarantee that the picked programming enhancement method is fitting.
  • To differentiate impediments and examine their worth.

How to generate an effective Proof of Concept (POC)?

  1. Conduct Research & Development
  2. Specify the requirement of your idea
  3. Evaluate your idea’s viability
  4. Create a model and assess it.
  5. Collect and report input.
  6. Present POC for approval.

Benefits to use Proof of Concept

1. Estimate assets needed – POC building helps you with working out more definitively at the opening phase the expense, innovation, group, and several assets anticipated to foster the total preparation or merely its MVP.

2. Check &verify your idea – POC is often the initial step to fully consider your item, concentrating on utilitarian & specialized angles. It helps you with changing your industry thought.

3. At a point when you want to regulate your answer with another innovation or element – For this condition, proof of idea is likewise needed, as well as the POC business plan should integrate a careful research of client assumptions.

4. Improve your current software – Assuming you want to further advance your app, at that point, POC presumes you to investigate and conceptualize rehearses which will allow you to remove irrational or unproductive thoughts & foster reasonable practices.

Conclusion:

Proof of Concept is a little supposition that can transmit a ton of advantages to the client. Because of PoC, you can identify the possible problems and forestall them. It will guide in the accurate heading to the measures that must be taken, that will aid in further item creation.

Sometimes there’s another invention more reasonable for the venture, though, it very well might be found just because of PoC. Consequently, it should be a piece of every product progression process. A proof of idea answers if the revolution that is getting looked at will fulfill the reason it is being anticipated for or not. For better results you can contact to a professional Offshore Software Development Company in Delhi

What is JavaScript and why it is so popular

What is JavaScript and what does it do?

JavaScript is a programming language that is used to make websites more striking and intuitive. If you consider the fundamental cosmetics of a site, we have HTML, which describes and portrays the fundamental substance & plan of the site. Nowadays, JavaScript is a by and large the most treasured programming language.

Why Is JavaScript so important?

JavaScript has become vital to the Internet experience as the developers build better interaction and complexity into their apps. Search engines, content management systems, ecommerce, social media, responsive design, and phone applications would not be possible without it.

JavaScript is the main programming language which is local to the internet browser. It is a great language to learn. JS is the most recognized and well-known languages used today.

Benefits of using JavaScript

1) Site Responsiveness – Site responsiveness is the probability that a site have to react to a client’s behavior and pick a gadget.Responsive websites look great as well as capacity easily whether a guest is using a PC work area, brand of cell phone, MacBook or a personal computer.

2) Basic Thing – Straightforward and set up. You can study it in the more limited time period possible as it is not difficult to learn in contrast with other well-known languages like C++.

3) Dynamic Effects – JavaScript is similarly valuable for getting dynamic impacts in your site. That is on the grounds that the programming language allows the designers to conveniently code useful elements such as drift & pucker fish menus, activities, slideshows, autopay recordings, & that’s just the start.

4) Surprising Features – The language has a group of astounding elements that make the enhancement course more fun and interesting. Its top-of-the-line highlights gives you a chance to make significant tasks.

5) Its fast & safe – You can utilize it quickly and it is convenient for anybody.

6) Simple to Learn – It is really simple to learn and there is no requirement of any dominance.

In the path of the most recent years, JavaScript website enhancement has turned into the go-to language for a lot of web engineers. JavaScript has the absolute best provisions when distinguished with different categories of web improvement languages. It moreover assists the designers with understanding the most realistic components & stages for developing a particular sort of web app relying upon its utility. Contact us for Java Software Development Company in India

Dashboard design principles & best practices

Dashboards are a powerful and a unique way to present data-based intelligence with data visualization techniques. The significance of a good dashboard design should not be understated, poorly designed dashboards possibly will fail to convey valuable information and insights and also make the data less understandable than it initially was.

A dashboard helps administrators and business leaders to track significant KPIs or metrics and take verdicts based on it. The dashboard design is significant. A dashboard is generally an outline and often a one-pager. It can contain tables or charts or views that are backed by data. The purpose of a dashboard is to offer a well-organized solution for forming and presenting data in a clear and a direct manner. It is a public-facing page where the users can access and evaluate their data. Dashboard design principles-

1-Your dashboard must deliver the significant information in about 5 seconds. Your dashboard must be able to answer your frequently asked business queries at a glance. If you are scanning the information for minutes, this might specify a problem with your dashboard’s visual design. Display the most important and considerable information at the top, followed by the momentous details that assist you to understand the overview; and at the bottom you have background and general information that will cover much more detail and let the viewer or reader to dive deeper.

2– Each dashboard must contain no more than 5-9 visualizations. You can avoid visual chaos by using hierarchies and filters or just by breaking your dashboard in two or more separate dashboards. Selecting the right visualization is the key to ensure your end-users know what they are looking at. When designing a dashboard, you also need to keep in mind who will be the end-user of dashboard in the first place.

3– Another valuable dashboard layout principle is to start with a big picture. The key trend should be noticeable at a glance. After revealing first overview, you can continue with more comprehensive charts. Group the charts by theme with the similar metrics positioned next to each other. This analytics dashboard practice will allow you to display your data in the most meaningful way as well as clear to the end-user.

Great dashboards are clear, intuitive and customizable-

1-They communicate the information quickly.
2-They display information efficiently and clearly.
3-They show trends as well as changes in data over time.
4-They can be easily customizable.
5-The most important widgets and data components are effectually presented in a limited space.
6-All crucial information is instantly accessible.
7-Data is ordered and prioritized.
8-Information is clearly displayed in a visual order on one screen.
9-The design offers a clear overview that comprises sparse and clear initial data with other opportunities to drill down for more.
10-Elements (chart, form, and table) are displayed in a minimalized view with the skill to bring up more facts in a modal window.
11-The design improves usability with filters letting the users to modify how data is shown as well as filters the content using categories, labels, and KPIs.

If you need further guide on these points please visit our page Custom Content Management System page or call us at 7011221090

QR Code for business marketing

The World is going digital with each passing day and technology is becoming exponentially more important to simplify life on our digital planet. We are producing 2.5 quintillion bytes of data each day by 3.7 billion humans accessing internet. We have produced 90% of the data in the world over last two years and this pace is accelerating by each passing day.

This huge volume of data leads to user fatigue every time users are searching or accessing a useful information. Users often input via keyboard a website URL, a Code or text, messages, contact details etc. as a digital planet citizen in private or corporate life. Keyboard input often leads to following challenges for users –

  • Typing errors (more often with key boards getting shorter with display size of mobile devices)
  • Mental fatigue (remembering and typing)
  • Longer cycle times of input and transaction completion

Above challenges are further aggravated by Impatience and immediate response expectation habits of our digital generations checking their phones 150 times a day (every 5 minutes during day).

Do we have a better technological solution to avoid user attempts via keyboard?

Yes, you would have seen black & white colour barcode on newspapers, websites, magazines etc. QR code or Quick Response code is answer to all user problems for enabling just in time access to any URL, contact card,

This evolution started in year 1948, when Bernard Silver and Norman Joseph created first barcode (or unidirectional barcode) to cut human data entry errors and relieve the workers from pain of data entry. By late 1970s, Barcode were necessary part of inventory tracking especially in retail and automobile manufacturing. Unidirectional barcodes could store information up to 20 characters depending on length of barcode. This approach was further formalised via Universal Product Code (UPC) in 1980s. UPC offered benefit of managing common products easily to retailers. There were some limitations with unidirectional barcode technology like reading of barcode at a particular angle, maximum character storage limit, character type limit (alphanumeric only), requirement of a minimum space on label and vulnerability to dirt.

In 1987, David Allais developed first 2 D barcode (Code 49), a predecessor to popular PDF417. Soon market was flooded with proprietary 2 D codes as these codes were compact and store more data in multiple data formats.

Quest for quicker and error free assembly lines motivated Masahiro Hara from Denso Wave (a sister concern of Toyota) to develop first QR code as we know today. Denso wave made its patented QR code research and specifications public so that anyone was free to use it. This democratic decision helped in public use of QR code at a mass level. Initial use cases of QR code were automobile, pharmaceutical and retail industry as a replacement of prevalent unidirectional codes for inventory tracking due to advantages like higher storage capacity (7,089 numerical characters or 2,953 alphanumeric characters), compact size and space requirement, convenience of scanning (at any angle) and better readability despite wearing and damage ( up to 30% damage).

Businesses across the globe have started leveraging QR code technology to efficiently manage product (and service) life cycle beyond the supply chain till repeat purchase and end of product life.

Some of interesting use cases into customer loyalty and rewards program offer following benefits to business by utilizing and integrating versatile QR technology with business apps –

  • Capture performance of media promotions and campaigns based on actual sales
  • Capture customer information and preferences for products and services
  • Effectively segment customer based on preferences and design product and promotions
  • Enhance customer loyalty for business brand over competitors
  • Maximize customer visits and average spend per visit
  • Capture customer feedback about products and services

QR code technology enhances traditional approaches by better, authentic and real fact based data capturing in terms of data points like location, sales / service delivery centre, product information, customer information and multiple other points of business interest resulting in better rewards for customer and businesses.

Business team can further utilize customer and usage data can be further analyzed using IT applications for monitoring program performance against business KPIs in real time. Useful insights like unique customer identification, coupon redemption, product lifting performance, campaign performance, and average discount metrics. This business critical information can be very simply collected without any significant investments in additional hardware, complicated POS integrations but offers good customer and product insights to business team. This definitely helps in building better recall and relationship between consumers and marketers.

Some of the prominent business cases have been run across globe by global giants like DANONE in SPAIN by linking customer earnings up to $ 50 per month as discount coupons via scanning of QR code printed on products using customer mobile phone. McDonalds and Dominos have also launched innovative campaigns with IT solution partners to surprise customers by utilizing customer geo-locations.

Technical products have also leveraged QR code features of extensive data capturing for registration and warranty verification related processes. OEMs have started adding a QR code image to product and receipts and end user can easily register a product by scanning QR code image from his smart phone without going through extensive information (model number, serial number, manufacturing dates etc.) at product registration forms. QR code technology based approach has helped in improving data accuracy, compliance of product registration and reduces product support cost. Same QR code is scanned by service engineers at the time of product service and warranty support to end customers for capturing product related data. This data is used by engineering team to analyze product failure and support related calls for further improving products and end user experience.

Business across the globe has demonstrated confidence in QR code technology, acceptance and partner ecosystem. Organizations are engaging with right QR code technology partners for capturing data beyond inventory and addressing business challenges and reaping better benefits in asset tracking, social media, marketing & promotion, warranty services areas.

It’s a race every business is joining and early adopters have started reaping benefits due to low overhead cost, quick turnaround and direct impact on top and bottom line of business.

Sources – https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/#1ea24bf460ba

https://www.inc.com/john-brandon/science-says-this-is-the-reason-millennials-check-their-phones-150-times-per-day.html

Customer Loyalty for Small Scale B2B Business

“It takes months to find a customer, years to build loyalty and seconds to lose it.”

Customer plays a central role as real source of money for any profitable business while organizations just manage the resources for customer in the process of making profits. Since customer is so much central and important for any profitable business, there is always a competition between businesses to acquire new customers.

Customers are loyal to a brand hence it is very important to understand and define a brand before understanding customer loyalty. Users and customers often use multiple words to describe different dimensions of brand i.e. experience, quality, cost and consistency. It is equally important for business team to focus on these brand dimensions as much it is for building brand loyalty.

What is Customer Loyalty?

Customer loyalty is the result of consistent positive emotional experience of customers via physical attributes or perceived value. Majority of scientific definition of customer loyalty fail to establish that loyalty is an emotional connect with customers. Customer loyalty acts as an insurance against competitive forces and yields regular dividends to business.

Source : Yopto

Growth is always on the ambitious business radar and every business is aiming for the same pie for achieving business growth in a global, integrated, developed market.Customers have also become more demanding and business continuously keep exploring for opportunities to retain and keep them happy with every experience of product/ service. Business achieves growth in terms of customer count by adding new customers, activating old inactive customers or acquisition of competitor’s customers (new customers for business).

Customer loyalty makes business easy

Marketing and sales team should assign strategic priority to retain customers since it can consume approximately 5 X more resources to acquire a new customer as compared to retaining an existing customer. This further reinforces need of an active customer loyalty program that keeps customer engaged in frequent buying and attached to brand. Different customer surveys and study results have proved repeatedly proved importance and returns of a business appropriate customer retention and loyalty program. Majority of customers prefer to buy under guidance of referral according to survey by hubspot.

According to 2018 customer engagement & loyalty statistics –

  • 77% of consumers acknowledge relationships with specific brands for 10 or more years. (Inmoment)
  • 61% of loyal customers go out of their way to buy from them (Inmoment)
  • 75% of loyal customers will recommend a brand to friends and family (Inmoment)

Customer loyalty: B2B scenario

Customer loyalty in a B2B product / service environment is different since customer sales cycle and touch points are different from direct sales cycles. B2B sales often involves consultants and channel partners and end consumer may or may not directly interact with OEM. Customer loyalty programs focus on following key stages to achieve desired customer engagement, retention and experience related results –

  1. Channel / Influencer Transactions– Sales strategy for technical products employs influencers for most of sales transactions since end consumer or customer need knowledge to under product features and applications. Some of the prominent industries in domain of mass consumers is spares and accessories for white goods, real estate and technical products. It becomes important for business to employ, engage and interact with influencers since they further advocate products/services to end consumer.

Technology offers multiple solutions in this area by –

  • Discovering influencers over social media and other technical forums,
  • Recruit and Recording information related to basic and technical background of influencers,
  • Bi-directional communication and connection with influencers related to product features, market feedback and roadmap
  • Design, communicate and monitor incentive structures for influencers and performance

2. Social Media & Behaviour –With the advent of digital world, social media has become an integrated part of our life and purchase decisions. Social medial advocacy is believed by customers and marketers as a true measure of customer loyalty and reaps exponential growth benefits for products and brands from multiple categories. Social media advocacy offers an opportunity to connect and communicate brand message with millions at a very reasonable cost. This approach is very helpful for small businesses however 24X7 vigilance and professional guidance is required to address customer / competition over social media. Social media like WhatsApp, YouTube, Facebook etc. helps in building customer connect and broadcasting messages of loyal customer.

3. Loyalty Redemption –Coupons and deals have been all time favorites of customers and influencer’s. Multiple studies and surveys have proved that customers look for deals, discounts before purchasing decision, and can alter purchase decision (quantity and brand) based on deals and discounts.

  • Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
  • 50 percent of shoppers clip digital coupons while shopping in-store(Inmar)
  • 39 percent bought a brand they otherwise would not have normally purchased because of a coupon and 18 percent switched back to another brand they have purchased previously because of a coupon(Inmar)
  • 38 percent bought more than they would have otherwise because of a coupon(Inmar)

Loyalty redemption help monitor success and acceptability of loyalty programs across end consumers and influencer’s community. It is important to alter loyalty programs based on feedback with the help of technology partners to improve customer engagement and retention.

Digital customer loyalty: Use Case

Digital technologies have opened new opportunities for marketers to engage customers in a cost effective manner. You may choose right strategy by selecting anyone or multiple approaches from our suggestions.

Customer tiers –Customer segmentation is a low-cost way to provide delight to your customers, this tactic focuses on recognition that, not all customers are created equal. Different customers carry different motivations however for ease of strategic addressing as a critical mass business teams form customer segments based on qualification criteria. These segments help business in designing relevant campaigns, products/ services and channels for reaching out to customers to service their need.

Exclusive access- More than 51 percent customers prefer an exclusive offer based on their loyalty to a brand  (Inmar).Customers desire exclusivity and exclusivity provides a sense of scarcity for some of product categories. Customers can be rewarded as exclusive products, service campaigns or benefits to motivate loyal customers.

Continuous customer engagement – It is possible to engage with customers via technology in a cost effective manner. Customer education helps to spread knowledge about product benefits / features, establish thought leadership and brand between customer and influencer network. An educated user is always a better advocate for your business.

Discounts& Points – Deals, discounts and coupons concept is borrowed from B2C but a straightforward way to engage customers and continue purchasing by influencers as well as end consumers.

  • 39 percent bought a product sooner than planned because of a coupon(Inmar)
  • Discounts and coupons are top preference as 61% of consumers saying they use them (Expedia Network Affiliate)
  • 50 percent of shoppers clip digital coupons while shopping in-store(Inmar)

Technology provides governance and effective delivery of deals and discounts to target user groups. It is advised that excessive reliance on deals and discounts affects brand and pricing hence this strategy shall be used with due caution.

Random surprises – We have learnt that emotions play a very central role in loyalty. A brand shall also show emotions of delight, positive surprise and care to customers via random apt offers. This helps in building a deep connect and recall with customers. It requires a great deal of customer and customer preference understanding to offer such a relish. Technology helps in capturing customer preferences and suggest business team to offer brownie points to customers.

Customer loyalty is essential for long term growth of any brand in product or service area and technology offers multiple solutions for further enhancing a warm and emotional connect with customers and channel partners by loyalty reward programs. Technology has a major intervention under SMS, mobile applications, social media, loyalty campaigns and customer profiling areas. By using barcodes and QR codes, loyalty campaigns become language agnostic and user friendly. A successful program offers following outcomes to business team –

  • Recognition for top influencers and differential rewards for consistent performers
  • Auniform and smooth experience of reward redemption and thereby increased
  • Improvement in “Top-of-Mind” re-call value and increased offtakes from influencers

It is often important to adopt an effective channel loyalty, influencer, sales agents and incentive program for sales of B2B products / services. Business should rely on an appropriate technology platforms and loyalty management software since right choice can greatly increase efficiencies in cost, time and reach of your channel loyalty programs.This combination of strategic expertise, technical capability, loyalty platforms and operational excellence has led to the execution of highly successful loyalty programs for some of the largest, most demanding businesses

RAZORSE

Our range of digital customer loyalty solutions for small and medium business offer enough choices to customise a catalogue to the exacting needs of your channel partners.

Contact us today. We are here to work with you to conceptualize, develop and manage channel loyalty programs specific to your business needs