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UX Design – Best Practices for Ecommerce web portals

UX in an eCommerce Store – UX design for e-Commerce stores (web + mobile applications) is a gateway to get into your target spectator’s head. Make sure to offer them a spontaneous, simplistic, logical, and thrilled shopping experience. Be it eCommerce mobile application development or eCommerce web development, UI/UX design plays a significant role. UI emphases on getting users’ first attention with imaginative design. However, UX wins their hearts by offering them with smooth app experience they want.

Following are some eCommerce store factors’ to consider for UX:

1. User Interface – Although UX design plays a fundamental role in the accomplishment of any software, it is unfinished without User Interface (UI) design. Basically, UX adds final touchups as well as puts the soul in the UI design. The best eCommerce User Interface must have clear branding all over its landscape with publicity enablement’s. It will support your business partners for using your branding essentials to showcase their affiliation with your brand & vice-versa for you.

2. Clear Homepage Layout – Your E-Commerce platform’s homepage plan is the first imprint on the users. Its placements for deals and brands, search bar, contact info and profile define how real the user experience it will generate.

3. Useful Product Detail Pages – It might show several details, such as:

  1. Product images from diverse angles
  2. Product title
  3. Prices, discounts and limited-time deal with countdown offer
  4. Product color and size range segment
  5. Pin code for a delivery time estimate
  6. Product Descriptions about its style & main use, color, material details, etc.,
  7. Bank & Payment card offers
  8. Call to action: Add to Cart or Buy Now
  9. USPs of eCommerce platform, such as 7 days return/exchange plan, 100% authentic products, etc.
  10. Related product grids
  11. Ratings and reviews
  12. FAQs

4. Simple & direct checkout pages – Online Shops checkout procedure is same as checking out from the offline stores that provide home delivery. It asks for the info such as contact details, payment details and adding address, validating the cost with applied discounts and offers, then making the payment to ultimately place an order.

5. User Profiles – This is the home of a customer from where the customers can edit their personal information, like user name, category interests, user bio, wish list, premium points, payment information, etc. Some eCommerce websites also permit the users to make the profile public and be an influencer for their brand.

To improve the eCommerce UX for better conversions; take and implement clients’ feedback regularly, improve website speed, enhance navigational UI UX design, receptiveness in nature and ease in the checkout procedure.

Progressive Web Apps

Progressive web applications are all about proposing features similar to that of typical native apps on a browser. It’s an app that works on a web browser. Technically, PWA’s grant entree to open web know-hows to render cross platform interoperability. Progressive web applications offer the spectators with an app-like functionality & experience that is modified for their devices.

The idea behind the thought of progressive web apps is to offer the users with access, be it any device (since they are using it on the browser). Popular Companies using Progressive Web Applications are Pinterest, Uber, Twitter, Instagram, Tinder, Trivago, Forbes and more.

How Progressive Web Applications are different from Native Apps?

Native apps are self-contained plans that persist with smartphones only. PWAs are websites with the feel and look of an app to provide a bespoke experience to users. It is vital to recognize what makes PWA a PWA; following points will show how these web apps are different from mainstream native apps:

1. Responsiveness – Progressive web apps run on the browser & the browser can be opened from every device, be it a desktop, smartphone, tablet, iPad and all others. When the progressive web application is established, the matter of responsiveness is considered on a prior note so as to when the operator is trying to approach your Progressive web app from any device, he should have a smooth experience.

2. Flexibility – The most significant factor of progressive web application is that their boundary is not only up to smartphones, they are reachable on every platform. That is the reason PWAs are a secret ingredient for improved user engagement since they have a specialty to be able to work on all sorts of operating systems or browsers.

3. The factor of connectivity – Progressive web applications allow the users to discover the same with the app independent of connection. This is feasible by caching the application data before time. This procedure is executed with service workers. Service worker provides a programmatic method to cache resources. Thus, while developing a Progressive web application, the aspect of internet connectivity must be kept in mind, not every customer will have facility of a strong internet connection. Therefore, PWAs should be reachable with low connectivity also.

4. Keep the application feel intact – Progressive apps are about providing an app-like feel on the web. So, it is essential to not let it lose the application like experience when you are in the procedure of developing a Progressive web application.

Progressive web apps are safe as they follow HTTPS protocols like any other site or web app. Apart from that, as they are available through web browsers, Progressive apps benefit from all the modern safety qualities built into web browsers too.

Progressive Web Apps for ecommerce and its future

With the onset of Progressive Web apps, many organizations have started using this technology to offer a captivating user experience & connect to the specific audience more quickly. Therefore, PWA development services are turning to be more popular in various industries.

The eCommerce business is one such sector that is gaining the advantages of the game-changing Progressive Web apps technology. After all, it signifies further growth in mobile-driven industries. The Progressive Web apps platform assists eCommerce brands emphasis to improve the user experiences. It permits brands to grow three times faster than an eCommerce site.

How Progressive Web Apps are useful for eCommerce Stores-

The advantages of Progressive Web apps for eCommerce industries are innumerable. PWAs make the online purchasing experience extremely smooth, following are the reason how PWAs can rule as well as change the outlook of mobile-commerce:

1. Saves Time & Cost of Development – As Progressive Web apps architecture rests on recyclable codes, developers might use them over & over again. Whereas, to create an app you need different code for another platform. Moreover, your app should achieve particular needs to get an approval from both platforms’ critics.

2. Amazing Marketing Scopes – Search engines are making slight alterations to their voice-based searches. Similarly, sellers must also fine-tune themselves. Progressive Web apps is an amazing SEO approach that an application can’t manage though it is accessible on the app stores. As Progressive Web apps is a site in the native form, it automatically improves searchability.

3. Bridges Gap among Customers & Merchants – With a PWA, users do not have to download an application. Thus, it lowers the cognitive load that operators normally encounter when undergoing the app downloading procedure. Having a lot of apps on the mobile phone makes it slower, jamming the phone. Therefore, mobile-driven businesses are turning to Progressive Web apps more swiftly.

4. Offline Functionality with Service Workers – Cache & service worker APIs are USPs of Progressive Web apps. Service workers work in the background & are responsible for attaining cache elements & sending notifications.

5. Flexibility and Responsiveness – The flexibility & responsiveness of PWAs may impact your choice. Progressive Web apps have a responsive design. Therefore, no matter which gadget you are using, your site’s design must fulfil with its resolution & size.

6. Automatic Updates & No App-Store Charges – In a Progressive Web app, automatic updates work like a routine website update wherein all updating procedures occur at server end. And this allows the end-operators to have an updated website app. A Progressive Web app helps you refrain from the pointless costs without impacting your site’s visibility.

7. Secure Payments – Security is one of the rewards PWA offers the eCommerce businesses. People certainly choose the concept of online shopping. Because of the combination of Payment Request API with the browser, buyers can practice secure as well as fast payments. There is no checkout form in this payment system, and this assists the consumers finish their purchase instantly.

Commencing with PWAs is the best choice for eCommerce industry that needs to rise mobile conversions. As the online biggies are using Progressive Web apps to rule the industry, it is essential for every mobile-driven business to seize this opportunity. Thus, this is incredible news for every eCommerce trade owner.

UX Design vs Product Design: The Detailed Comparison

User Experience or UX design helps to build the products that provide a significant experience to the users. The design procedure is to design the whole technique of getting & combining the product which covers several attributes of design, function, branding and usability.

Product design is a collective method of making a product from the beginning to end. The process comprises everything from managing the market study, identifying issues, creating the product, getting comprehensive solutions, as well as other related activities.

Product designers attempt to solve real-world problems and create easy-to-use products. Their main responsibility is to consider several vital product features, which causes an effective design & marketing.

Difference between Product Design & UX Design-

The major difference among these two design job responsibilities is in their features. Product designer is more calculated, while a UX designer is way more strategic. Following are the main points as to how they differ in every aspect:

1. Designing Methods – The primary duty of a UX designer is to define how a product feels. They create interaction designs & write product usage circumstances. They make a prototype for user interface. Besides, they record the activities of the user through numerous testing tactics such as email surveys & A/B testing.

Whereas, product designers normally make the feel & look of the whole product. They provide data about functions of some particular parts of a product. Also, they discover a market scope as well as make plans for applying solution to the problems.

2. Targets & Responsibilities – Responsibilities and attention also decide how the product designer varies from the UX designer. A product designer mainly focuses on business requirements more than a UX designer who is primarily concerned with user necessities.

3. Skill Set Needed – The skillset is the most important difference among product design & UX design. Though the basic things would be alike, the specifications are diverse. Product designer must be good at analytical and logical thinking. A strategic attitude is mandatory for a product designer, since they work with planning & designing. UX designers should be efficient in studying & assembling data. Normally, they use UX copy; thus, they must also have decent writing knowledge.

4. Tools Required – Product designers work with sketch & mind mapping tools, while UX designers use wireframe and interactive design tools.

5. Qualifications needed for the Designers – There is no major difference among the qualifications of the product designers & UX designers. They are almost the same in this matter-

  • Professional experience in the required segment.
  • Degree with a suitable specialization.
  • Detailed knowledge of the design methods (preparation, instructing & application)

The essential qualifications may differ from company to company; but the stated qualifications are important.

Security Measures to be followed for Android App Development

In today’s world where people are leading a digital lifestyle, safety of mobile app is among the most prominent fears. From transfer of the funds to investments, people are using mobile applications for an extensive range of reasons. Business houses have also integrated personalized applications to improve their marketing mix & customer assistance.

However, malware attacks & ransomware continue to be a risk to the operators. A survey reveals that more than 35% of communications which mobile devices send are not encrypted. This signifies that over one third of data transferred by the mobile device is exposed to risk. Thus, Android app developers do safety tests often, to keep the apps safe and foolproof.

Best Practices for the Android App Security

It is very important for business firms to keep their Android applications safe. Following are some safety features that can assist you bridge the safety gaps.

  1. Keep the Native Code Secure – For keeping the native code safe, Android application developers must use Software Development Kit for mobile app development. When native code is integrated in the development procedure, the app gets the data on the network. This can even come from files or an Interprocess communication, which could be exposed to safety factors. Hence, you must keep the native code protected by using Android SDK in the development procedure.
  2. High-level Verification – Most developers now depend on multi-factor validation. The sensitive info remains safe through a strong session management & a disconnected system. You must prioritize the significance of setting-up the superior authentication device, using tools such as JSON web token or OAuth 2.0. This guarantees an additional safety in the Android app.
  3. Code Obfuscation – Through the android application development course, the source code is required to be secure. Thus, the developers must make it unintelligible for both the decompiler & humans. Throughout the compilation, the whole operation is required to be conserved. The procedure of obfuscation provides a code which is impenetrable. It leverages the level of privacy for the intellectual assets & stops reverse engineering. In the procedure, it increases the safety of the Android apps.
  4. Encrypt the Data – Safety in mobile applications includes keeping all types of info stored in the device safe. It encompasses the information that is passed through the back-end server as well as the app & the source code. Encrypting the data is the most efficient safety practices for the android mobile app safety. This will keep vital info from being stolen by the hackers.
  5. Securing the Server – Nowadays, the server remains susceptible to hackers. They repeatedly try to attack API of the server. This denotes that you should keep the server & API protected to keep off attacks.
  6. Protect Transit Data – It is imperative to keep the transit data secure. You should be active with your guard mechanism. For example, finding of getaway need to be advanced & the access control must be status-based.
  7. Regular Testing & Updating – A statistic reveals that majority of Android devices use Android version which are old by a minimum of two years. This specifies that over three quarters of devices are in danger. You need to know that hackers use the flaws and weaknesses in software.

Mobile App Usage and trends for 2023

Finally, we are in middle of the year – 2022. And in the post-pandemic scenario, companies are still recuperating from the losses they faced back in the year 2020. Thanks to the digital knowhows that gave worldwide businesses – a hope – titled enablement to remote work & continue their corporate practices by transitioning to the digital mobile as well as cloud-based cross-platform solutions.

Such a rapidly rising adoption rate of digital business mobility solution is becoming an encouraging factor for the tech leaders to get innovations in mobile know-hows. And that will certainly unlock numerous opportunities for companies to shine in market competition.

Specifically today, when the people are choosing to use the mobile devices over the outdated system, companies need to think to move their services to mobile software solutions. As the IT mobility developments are swiftly evolving, let’s understand the inventions they will bring in upcoming months of 2022, upcoming year 2023 & beyond.

Why Mobile App Development?

With the growing demand for mobility solutions as well as receiving everything at fingertips, the mobile application development market is experiencing a huge elevation. Following are the facts stating the necessity & novelty in mobile app industry.

Mobile App Development Affecting Factors 2023

As we all know that 90% of smartphone users time is spent on Mobile Apps. But you would also need to know the factors encouraging the smartphone users to adhere their favourite mobile app. This study would assist you get the ideas to create your mobile app solution more useful.

Mobile App Features & Functionalities-

  1. Appealing Mobile App UI/UX Designs – The UI/UX design styles are the most changing once. In the last few years, UI/UX designs have progressed a lot as well as are turning to be a major factor in the victory of your mobile apps. The leading mobile app UI/UX data say that a great UI design helps to rise application conversion rate by 200% & UX design by 400%.
  2. Best Performance – For the success of any mobile app; best performance in terms of quicker & crash-free tasks is the key. In today’s times, mobile app customers demand is to have apps that release new updates repeatedly, offer a pleasing app user experience as well as meet their every need coming in line. When there is such kind of a demanding mobile app market competition taking place, your mobile application performance is the only solution.
  3. Platform Dedicated Audience – It is significant to pick your app development type sensibly. You know the mobile app development rate for Android & iOS apps, where certainly iOS app development charges are a little higher.

With the growing motivation toward mobility, mobile application development, plus adoption rates will undeniably rise steeply in the upcoming years. If you want to know more about mobile app industry & its development, contact us for an expert consultation for any mobile app development enquiry.