UX in an eCommerce Store – UX design for e-Commerce stores (web + mobile applications) is a gateway to get into your target spectator’s head. Make sure to offer them a spontaneous, simplistic, logical, and thrilled shopping experience. Be it eCommerce mobile application development or eCommerce web development, UI/UX design plays a significant role. UI emphases on getting users’ first attention with imaginative design. However, UX wins their hearts by offering them with smooth app experience they want.
Following are some eCommerce store factors’ to consider for UX:
1. User Interface – Although UX design plays a fundamental role in the accomplishment of any software, it is unfinished without User Interface (UI) design. Basically, UX adds final touchups as well as puts the soul in the UI design. The best eCommerce User Interface must have clear branding all over its landscape with publicity enablement’s. It will support your business partners for using your branding essentials to showcase their affiliation with your brand & vice-versa for you.
2. Clear Homepage Layout – Your E-Commerce platform’s homepage plan is the first imprint on the users. Its placements for deals and brands, search bar, contact info and profile define how real the user experience it will generate.
3. Useful Product Detail Pages – It might show several details, such as:
- Product images from diverse angles
- Product title
- Prices, discounts and limited-time deal with countdown offer
- Product color and size range segment
- Pin code for a delivery time estimate
- Product Descriptions about its style & main use, color, material details, etc.,
- Bank & Payment card offers
- Call to action: Add to Cart or Buy Now
- USPs of eCommerce platform, such as 7 days return/exchange plan, 100% authentic products, etc.
- Related product grids
- Ratings and reviews
4. Simple & direct checkout pages – Online Shops checkout procedure is same as checking out from the offline stores that provide home delivery. It asks for the info such as contact details, payment details and adding address, validating the cost with applied discounts and offers, then making the payment to ultimately place an order.
5. User Profiles – This is the home of a customer from where the customers can edit their personal information, like user name, category interests, user bio, wish list, premium points, payment information, etc. Some eCommerce websites also permit the users to make the profile public and be an influencer for their brand.
To improve the eCommerce UX for better conversions; take and implement clients’ feedback regularly, improve website speed, enhance navigational UI UX design, receptiveness in nature and ease in the checkout procedure.