Digital Marketing Archives - Page 5 of 9

Ecommerce is the lifeline for FMCG industry

July 7, 2021July 7, 2021 admin

E-Commerce is proving irresistible. We all have learned one thing from the past year that things can change in an instant. The COVID-19 crisis augmented an increase of e-commerce towards new firms, clients and types of products. It has given the customers with access to a significant range of products from the convenience and safety of their homes, and has helped firms to continue functioning despite contact restrictions and other quarantine measures.

E-commerce has become a necessity for many companies in today’s world. With the rising demand for online shopping, a lot of businesses are moving from physical store to an electronic one. A lot of people buy and sell the products or services through electronic systems such as Internet or other computer networks.

Following are the benefits that prove how ecommerce is a lifeline for FMCG industry-

A wide range of products and services – E-commerce lets the customers to select a product or service of their choice from any dealer anywhere in the globe. The customer has a broader choice than he would have had in a brick-and-mortar store, plus the freedom to see the offer without any stress or hurry is invaluable. Because of space constraints, the seller can store only the minimum quantity of goods in the shop. On the other side, a virtual store permits you to store many goods without taking inventory cost into consideration. Therefore businesses offer the consumers an extensive variety of products.

Simplicity and comfort – Customers can purchase any product from any e-commerce in the world without stepping out from their workplace or home. Because of bad weather, economic state or for any other reason, a lot of people cannot go shopping.

E-commerce saves money – Costs incurred by a supplier of products or services in collaboration with an intermediary are paid by the customer. When there is no middleman, the customer might not have to spend too much money. Products offered on the Internet are normally cheaper than those in the stores.

Ecommerce saves time – Saving time is one of the important benefits of online shopping. The time needed to select, purchase, and pay for an online product is not much. Products are delivered to the customers in a short period of time. Even if you order heavy goods, the service provider will get them to your doorstep.

After the Indian economy became global, the next major move in the consumer industry is e-commerce. E-commerce increases the consumer’s skill to purchase by providing the options of EMI, cash on delivery and special discounts. With the growing Internet accessibility, buyers are using e-commerce rapidly. Indian buyer is becoming aware and using all the means of comparisons on various shopping websites and choose the best price. E-commerce has turn up with the options of pay on delivery and is helping to protect the market which was untouched from quite some time.

Transparent evaluation through the markets and within the online sellers.
Daily discounts and offers – Promise the reasonable price in the market and next day delivery.
Access to shopping swiftly, no traffic, no weather challenges and home delivery.
30 days return policy through cash on delivery and payment option via EMIs.

For the consumers, it is an easier and faster way to shop. Ecommerce has certainly changed the way people go shopping. The future is bright for this innovative commercial venture. Contact us today for eCommerce Solution and Digital Marketing Services.

How to survive my business in Covid-19

June 29, 2021June 29, 2021 admin

COVID-19 is a massive shake-up. From the outset of the novel coronavirus, business operations and set-ups have had to change significantly all over the world. Whether you are an entrepreneur or a small business enterprise, everyone is experiencing some form of disruption in their business as a result of Covid-19.

It has become necessary to modify business operations and models to suit the present situation. Following is thechecklistthat every entrepreneur should do to survive and thrive in the coronavirus economy-

Think Innovatively

In the business world, innovation is always important,however never more so than now. In the wake of the coronavirus, it is importantto get creative, if businesses are to endure the storm and stay afloat.

Bring the Work-From-Home Setup a Notch Higher

Establish an Online Businessand take advantage of the latest technology to sell a niche product or promote a specific service. Since the outset of COVID-19, working from home has turned out to be an inevitable part of business operations as theenterprises scramble to adapt to a new normal.To ensure a greater level of efficiency, it is essential that companies provide the necessary work-from-home tools to help employees stay focused and effective. Time trackers may prove the most vital in this pandemic. It will help remote employees stay focused and proficient.

Empathy is a game-changer

Empathy helps to go beyond rational-logic based marketing to understand how the buyers feel. One of the most essential things is to show authenticity in brand’s empathy for the community it interconnects with. Empathy helps in making meaningful connections, build more trust, improve conversions and increase overall performance.

Get involved in the Digital Space

A lot of businesses are turning to digital solutions to scale their businesses. Even when the pandemic is long gone, companies will likely stick to digital solutions, which are quicker, more accurate and cost-effective than current practices. It’s a call to creative thinking, innovation and better strategies.

Do online delivery apps change the marketing trends

June 21, 2021June 21, 2021 admin

Online delivery apps have definitely transformed the global market and delivery at home is the most popular trend. The growth of digital technology is reshaping the market. Customers are adapted to shop online through apps or websites, with maximum transparency and convenience.

To begin with, here are a few reasons that make online delivery apps extremely popular:

They offer real-time in-app tracking of the delivery.
Well-designed apps offer amazing performance for great customer experience.
Increases ease and transparency for both app users and sellers.

Ordering online frees up the staff while increasing order accuracy. It is simple and convenient and also trims the queue of customers waiting to order. Nowadays, people love online delivery services because it can be an easy and see-through business to invest in. Customers can decide quickly on what they want to order, when to deliver and how they’re going to make the payment.

Advantages of moving from traditional to online business

The penetration of Internet and smartphones has made it easy for the entrepreneurs to target the customers. Increasing use of smartphones is one of the reasons behind the growth of online delivery market. Mobile apps undeniably play an important role in any online business, comprising the food delivery market. These apps are also solving the major problems by saving time and delivering the food at the doorstep. Hence, online food ordering is a value for money for users.

Online delivery platforms are escalating choices and convenience, allowing the customers to order from a wide range of selections with a single click on their mobile phones. With more innovations and development expected in the future, the online delivery apps are going to be a fascinating space to watch.

Does Your Business Need An Online Delivery Mobile Application

May 21, 2021May 21, 2021 admin

Online business and the introduction of e-commerce opened a new side of strategic business management. Modern technological interventions have been made this new e-commerce business more approachable for individuals and businessmen also. The opportunity of direct sales through online delivery or through e-commerce is much higher and a business can reap lots of benefits.

Developing Brand Recognition through Online Delivery

Global e-commerce business has opened a new window for entrepreneurs from all around the world as technological advancement is predominant in every business sector. Brand recognition is one of the key factors and it has a significant role in developing a business online. The new generation app launched by new companies is very helpful in developing brand recognition and participating in the global chain of supply and demand. Delivery apps are used by different businesses in order to establish the uniqueness of a brand name and a customer chain.

Sales Growth and Customer Relationship Build Up

Through a dedicated mobile application, it is easy to ensure sales growth as it provides a customised experience to individual customers. However, sales growth is a big benefit by launching a mobile application as it will regulate the product promotion as per the choice of the customers. Through the mobile app, it is also easy to anticipate the cultural inclination of individual customers in different regions of the domestic and international market.

Customer relationship builds up is another key benefit of having a dedicated mobile application that is customised to run your own business. Relationship with the customers is an important thing to grow in the global market. An E-commerce delivery app will certainly help a new company to get in direct touch with the customers i.e a perfect ecommerce solution for business. External stakeholder relationship can be enhanced through a mobile based app. Internal stakeholder relationship is also an important thing to maintain integrity in business. Through launching a mobile application it is easy to get in touch with the internal stakeholders directly and for all the working hours. Moreover, constant contact with the suppliers and the franchisee holders will certainly help you to achieve business target more easily through a dedicated mobile application.

Building Customer Loyalty

Restaurant business and grocery business are achieving a high benefit from the online delivery app system. The two most new additions in the online delivery business have achieved more significant customer loyalty development. Food delivery mobile app is the newest choice of modern people and it has introduced new profit margin in the restaurant business. Also, a delivery app for grocery is playing a huge role in developing businesses. It can be said by neglecting the cost of the intermediate or the handler it is possible to earn more profit if a business is directly delivering to the customers. It also helps to circulate the authentic product and helps in market loyalty development without expending much on advertisements.

Valuable Business Analysis

Strategic business development is considered as the most important part to grow a business both on a domestic scale and in targeting the global market. In order to develop a strategic business development, business analysis is the most important thing to do. It not only helps to put transparency, but also helps to realise the situation of the company both from market analysis and competitive analysis. It is easy to develop business plans strategically on solid data of the previous year’s business.

Other miscellaneous benefits of the mobile application based business are:

It is easy to inform about the new products or the offers
The uniqueness of the products reaches the customers directly, which helps to stand out from the regular competition in the market
Younger demographics are the new target market and it is easy to reach the target market of the young generation through online applications
Syncing users’ social media accounts and emails through online applications help to provide customised offers for different economic zones of the domestic and international market

To give your business a new direction and to make higher profit, you must opt for the right app.

QR Code Loyalty Program for Recurring Business

April 12, 2021April 12, 2021 admin

Today, most of the industries are running high on competition. With new companies emerging and making an identity in the market; with the new generation popping in; with more and more businesses making inroads to a highly energetic and competitive landscape, it has become even more important for companies to retain their loyal customers while attracting new ones. It is no longer possible for businesses to retain or get customers strictly based on their products, so today we are talking about QR code based loyalty program software for your business.

People love to get cash backs and rewards on their favourite products. We all have received these QR code rewards in the shape of coupons. But our exploitation of nature has barred us from using plastic coupons. It is a time of modernization and sustainability where it is necessary to have something that never harms nature. The QR code loyalty programs that strongly work as mobile app based programs are the best options to boost customer loyalty effectively at an affordable price.

QR Code Loyalty Program

It is a software program that is digitally designed. A personalized and well-thought QR based customer loyalty program can help in customer retention and generate positive ROI. Businesses keeping their customers happy get their ROI remarkably increased. Customers tend to spend more when a business caters to them personally. Loyalty programs result in increased high traffic, improved APRU (average revenue per user), and order frequency boost. This simple way to make a relationship between the customer and the business helps brands retain customers and advocate the brand. A constant solution in the case of loyalty programs does not exist. Personalizing these programs according to each customer’s demand is the best way.

Implementing Personalized Messaging

Business looking forward to customer retention can go with this simple yet effective way as customers connects on a great level with any business that approaches personalized ideas. Based on the taste, spending and shopping behaviour of the customers, programs are preferred by customers than anything else. Provide timely and relevant offers through dynamic QR codes.

Tailor-Made Strategy

It is necessary to identify the goals of a business to plan ROI and KPI accordingly. These parameters must be kept in mind and correct technology while making personalized programs based on the customers’ expectations.

Omnichannel Platform

Survey says approximately 2.7 billion users have smartphones. This comes to the advantage of the companies. Businesses can make use of this by leveraging loyalty programs based on QR codes on multiple platforms. Customers will get more ways to connect with the brand through social media platforms, direct mail campaigns, flyers, mobile apps and emails. Social media platforms like Instagram and Facebook are a great way to reach people and lure them to your business. Promotions and offers on social media platforms compel people to visit a website. Businesses should add some instructions for those users who are not much aware of QR code included programs.

To attract new customers, businesses need to make advertisement for loyalty programs. The advertisement helps to reach prospective customers who are yet to follow your pages. While social media campaigns cater to the public in general, email campaigns are great tools for personalized loyalty programs. This is good for catering to a different segment of the audience. The same can be done with an SMS campaign. The QR code must be included in the URL, which makes it easier for activation.

Communication

Communicating with customers helps to gain their trust and loyalty while attracting a targeted audience. Please make use of analytics data to reach customers through the channel they use most. If a business reaches a customer through emails, it is a good option to offer an incentive or a coupon based on spending habits.

The Bottom Line

You consider any loyalty program that are eventually exploding their way to enrich customer experience and satisfaction, the new generation calls for mobile app based programs with the constantly increasing number of mobile phone users and of course, increased penetration of internet all across in the recent span of years. This clearly states that whatever experience you aspire to give to your customers, make sure to engage them with something they are acquainted to. And what can be more popular that a mobile phone in the current era?

Marketing Trends in Business For 2021

March 11, 2021March 11, 2021 admin

I can say Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.

Prediction about Digital Marketing for 2021:

Digital business pivots may become permanent. “Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped so many small business owners for at home treatments. Diversify your social media activity to connect with more engaged users.

To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you. We helped one more client to launch Instagram shop to complement their new ecommerce program.”

Era is of Social Media

Social media will become a top channel for purchase, instead of just discovery. “Social media platforms like Facebook are making it easier for consumers to go from discovery to purchase without ever having to leave the platform, creating a simple and seamless path to purchase. With social commerce continuing to grow into 2021, retail brands will have to adapt to these platforms with new rules, similar to what many did with Amazon.”

Informed buyers want to buy from informed brands. “This means evolving even beyond the age of personalization and entering an age of personal commerce, where consumers co-curate their experiences with brands to reflect their preferences at any given moment. They expect for brands to understand what they’ve bought in the past and help them to determine what they should buy next, based on all the data that they’ve consciously shared with them by engaging with their sites and channels.

This is not just a matter of brands meeting consumers where they are; it’s about brands telling them what they want, when they want it. If brands and retailers are going to continue collecting first-party shopper data, they will need to begin actioning it in meaningful ways, predicting what their shoppers want to see next, and understanding where shoppers are in their buying cycles to predict when they’ll want to buy.”

Digital Marketing can help in ROI:

Virtual events started out of necessity, but are here to stay because of ROI and accessibility. “In the face of the COVID 19 pandemic, events became virtual out of necessity. As we move into 2021 and beyond, many events will stay virtual not only because of continued safety concerns, but also as a result of lessons learned in 2020.

Companies found that by going virtual, they opened up their event to an entirely new audience as virtual events are more accessible than in-person events. For virtual events, visa issues, travel restrictions and costs aren’t as much of a concern as with in-person events, and many companies have found that this allows for higher attendance and more participation.

That means lower cost for more people and a higher ROI. The key is to get creative and drive engagement through great speakers, rich content and some fun of course. In 2021 and beyond, virtual events will continue to be a popular route to engage with a broad set of customers as companies see the many benefits of online events.”

Do you want your business growth:

Culling social media channels. “Many companies are starting to reduce the number of social media channels they are using to share and influence, and rightly so. With so many channels available, and many companies having tried to stay relevant on all of them, the need to declutter is almost pervasive. Reducing social media channels to only the most relevant will be not only popular but necessary.”

Live interactions with virtual events. “Virtual events have great power but not if there is only one-way communication. There is a mistake among many associations and companies that virtual events should be broadcast versus being live. Yes, there are complications that can happen with live events, but the reward is so much greater than the risk. This is what attendees are looking for, something that can substitute, even in part, for a live event.”

Conclusion:
Now its time to bring your business online if it is still offline, as due to powerful pandemic a new tendency developed in the human i.e search and find online before go to buy, and buying is now very specific, so if your business not online you will miss so many potential customers, mainly in local business as here either person go physically or call for home delivery.

We are offering digital marketing services since a decade to various small, medium and big business and noted one thing that if your business is performing well online then offline sale also improved, because people try to find out about you over the internet and read what your customers said about you, so its time to switch to be online.

Category: Digital Marketing