Business Growth Archives - Page 6 of 7

UX Design – Best Practices for Ecommerce web portals

October 18, 2022October 18, 2022 admin

UX in an eCommerce Store – UX design for e-Commerce stores (web + mobile applications) is a gateway to get into your target spectator’s head. Make sure to offer them a spontaneous, simplistic, logical, and thrilled shopping experience. Be it eCommerce mobile application development or eCommerce web development, UI/UX design plays a significant role. UI emphases on getting users’ first attention with imaginative design. However, UX wins their hearts by offering them with smooth app experience they want.

Following are some eCommerce store factors’ to consider for UX:

1. User Interface – Although UX design plays a fundamental role in the accomplishment of any software, it is unfinished without User Interface (UI) design. Basically, UX adds final touchups as well as puts the soul in the UI design. The best eCommerce User Interface must have clear branding all over its landscape with publicity enablement’s. It will support your business partners for using your branding essentials to showcase their affiliation with your brand & vice-versa for you.

2. Clear Homepage Layout – Your E-Commerce platform’s homepage plan is the first imprint on the users. Its placements for deals and brands, search bar, contact info and profile define how real the user experience it will generate.

3. Useful Product Detail Pages – It might show several details, such as:

Product images from diverse angles
Product title
Prices, discounts and limited-time deal with countdown offer
Product color and size range segment
Pin code for a delivery time estimate
Product Descriptions about its style & main use, color, material details, etc.,
Bank & Payment card offers
Call to action: Add to Cart or Buy Now
USPs of eCommerce platform, such as 7 days return/exchange plan, 100% authentic products, etc.
Related product grids
Ratings and reviews
FAQs

4. Simple & direct checkout pages – Online Shops checkout procedure is same as checking out from the offline stores that provide home delivery. It asks for the info such as contact details, payment details and adding address, validating the cost with applied discounts and offers, then making the payment to ultimately place an order.

5. User Profiles – This is the home of a customer from where the customers can edit their personal information, like user name, category interests, user bio, wish list, premium points, payment information, etc. Some eCommerce websites also permit the users to make the profile public and be an influencer for their brand.

To improve the eCommerce UX for better conversions; take and implement clients’ feedback regularly, improve website speed, enhance navigational UI UX design, receptiveness in nature and ease in the checkout procedure.

UX Design vs Product Design: The Detailed Comparison

September 13, 2022September 13, 2022 admin

User Experience or UX design helps to build the products that provide a significant experience to the users. The design procedure is to design the whole technique of getting & combining the product which covers several attributes of design, function, branding and usability.

Product design is a collective method of making a product from the beginning to end. The process comprises everything from managing the market study, identifying issues, creating the product, getting comprehensive solutions, as well as other related activities.

Product designers attempt to solve real-world problems and create easy-to-use products. Their main responsibility is to consider several vital product features, which causes an effective design & marketing.

Difference between Product Design & UX Design-

The major difference among these two design job responsibilities is in their features. Product designer is more calculated, while a UX designer is way more strategic. Following are the main points as to how they differ in every aspect:

1. Designing Methods – The primary duty of a UX designer is to define how a product feels. They create interaction designs & write product usage circumstances. They make a prototype for user interface. Besides, they record the activities of the user through numerous testing tactics such as email surveys & A/B testing.

Whereas, product designers normally make the feel & look of the whole product. They provide data about functions of some particular parts of a product. Also, they discover a market scope as well as make plans for applying solution to the problems.

2. Targets & Responsibilities – Responsibilities and attention also decide how the product designer varies from the UX designer. A product designer mainly focuses on business requirements more than a UX designer who is primarily concerned with user necessities.

3. Skill Set Needed – The skillset is the most important difference among product design & UX design. Though the basic things would be alike, the specifications are diverse. Product designer must be good at analytical and logical thinking. A strategic attitude is mandatory for a product designer, since they work with planning & designing. UX designers should be efficient in studying & assembling data. Normally, they use UX copy; thus, they must also have decent writing knowledge.

4. Tools Required – Product designers work with sketch & mind mapping tools, while UX designers use wireframe and interactive design tools.

5. Qualifications needed for the Designers – There is no major difference among the qualifications of the product designers & UX designers. They are almost the same in this matter-

Professional experience in the required segment.
Degree with a suitable specialization.
Detailed knowledge of the design methods (preparation, instructing & application)

The essential qualifications may differ from company to company; but the stated qualifications are important.

How brands can encourage customers to shop again and again

February 8, 2022February 8, 2022 admin

What is a brand loyalty program, and how does it work?

Brand loyalty or customer loyalty program is a marketing tactic used broadly by the retailers and other businesses to identify and reward the customers who repeatedly involve and purchase with a brand. Companies use several marketing strategies such as rewards, discounts, offers, coupons, merchandise, early access to new products, as well as other special incentives to keep existing customers and entice new ones.

Loyalty programs are planned to encourage repeat purchases with a brand. A well-made and executed loyalty program can turn a client into a more regular one who might also become a brand promoter.

Loyalty programs aims at:

Attracting & retaining customers
Rewarding customers (with discounts, coupons, and other special incentives) for repeat business
Improving customer experience with the product
Increasing the overall sales & profits

Ways businesses can keep their customers coming back:

By improving customer engagement rates, companies can easily make loyal customers. Customer loyalty supports to build an emotional connection among the customer & the brand. Growing customer engagement is the most effective way to form a long-term customer relationship. Following are some tips to know what is customer loyalty program software and how a brand can encourage customer engagement-

Offer more than just a discount: Although clients love to get discounts, they yet want more from the association. Brands can propose experiential rewards to generate an emotional bond that goes beyond transactional rewards. Experiential rewards offer members with access to exclusive experiences to the brand and cannot be replicated. These types of perks encourage the customers to keep coming back to same brand.
Apply gamification method: Many brands apply gamification methods to drive engagement, which is key to better purchases & loyalty. With gamification, clients earn rewards by performing particular actions such as taking a quiz, rotating a prize wheel, or reaching a specific membership level in the rewards program. Few of the most common gamification techniques brands use in their loyalty programs comprise redeemable points, performance graphs, badges, leader boards, etc. All such techniques assist businesses to keep their clients encouraged to remain involved with their brand.
Digital Loyalty Program: In current digitally-driven world, companies must provide a loyalty program that runs automatically in a mobile app. This is a new way to drive better engagement with the brand. Mobile loyalty programs permit customers to gather points with both online and brick-and-mortar stores within an app. As everything is managed within the app, businesses can swiftly review the client data to improve their business. Furthermore, the customer has achance to add points & redeem personalized, location-based rewards rapidly. This drives engagement and improves loyalty.

Loyalty programs are certainly the best and most real ways to keep existing customers, appeal new ones, and make higher profits. Though, it is important to set a brand loyalty program wisely or qr code loyalty program, keeping the target clienteles in mind to leverage its gains to the fullest.

How Does An ERP Software Deliver An ROI (Return On Investment) For Your Business?

December 21, 2021December 22, 2021 admin

If there is one system that a lot of companies implement today is the ERP. Enterprise Resource Planning is a system which automates core business functions like inventory & order management, accounting, customer relationship management, human resources, manufacturing and others. These functions are integrated into one system thatincreases the company’s effectiveness and productivity significantly.

How ERP implementation is helping businessesto grow:

Investing in operational ERP has been a priority of businesses ever since. With the massive number of companies counting on an ERP, it is certainly a system worth investing in.

1. Cost-Efficiency – By integrating the essential functions of an industry into a one, enterprise-wide system, an industry is able to simplify its disordered processes, thus saving a lot of money. It eliminates the requirement for an independent system for every department, therefore the amount of cost & time associated with training more users for different systems is also eluded.

2. Efficient Data Sharing – It permits its users to upload, edit, as well as share critical data with other key persons in the corporation. This seamless data sharing abilityincreases the quality not just of the deliverable,however the communication between the employees too. A more distinct work collaboration in the business makes every output more accurate and on-point.

3. Improved Productivity – Using an obsolete resource planning module to run a business is not only costly but also damages the productivity level of your staff. With ERP Software, your staff will not just experience a more well-organized system, their outlook towards the task will also change, growing their productivity level in the procedure.

4. Agile Decision Making – Many successful business nowadays knows that ERP software is an important tool not only to expand operational productivity but also as a main resource when making important business decisions. A lot of current ERP software today letsyou access even the most significantdata in real-time through cloud technology. Cloud-enabled ERP systems are not just more cost-effective, but also allows small companies to track their key metrics & analytics real-time.

5. Greater Supply Chain Visibility – ERP software can aidhugely with supply chain management to large as well as small businesses that have to deal with shipping. It will give businesses better understanding into their supply chain processesso that owners can make informed decisions so as to stay ahead of their contenders. Issues rising in the supply chain can be swiftly notified and stopped with the help of the system.

6. Happier Customers – Customer fulfilment is a major fuel to keep any corporate running, the best way to do that is by giving standard services involved towards them. ERP implementation in your industry can help you guarantee customer satisfaction in numerous ways.

We provide the best ERP software at Razorse Software. Our team of professionals would help you select the right ERP system for your company & analyze the ROI it is going to get you when the project goes live.

Other than ERP based custom enterprise software development, our custom loyalty program software also help you to improve the RoI.

Impact of Covid-19 on the e Commerce Market in India

November 9, 2021November 11, 2021 admin

2020 was a challenging year for many. But at the same time, ecommerce developed like never before.It appears that many ecommerce companies saw their online revenue risein the worldwide lockdown in the spring of 2020.

The effect of the Covid-19 pandemic has shown the development towards the growth in sales through e-commerce sites. The lockdown rules all through the country restricted the people to get out of their houses and even for necessary goods. This gave rise to a surge in the use of many online portals for buying all types of products, ranging from basic items to branded ones. The strict rules like social distancing that were compulsory for people to follow to contain the surge of Covid 19 improved the scope of online purchases.

Various online businesses were started seeing the rise in demand for such portals. Several surveys show that more consumers have gone online to look for vital products. Some reports showed that the Indian e-commerce site is expected to reach its US counterpart to turn out to be the second-largest market for e-commerce in the world in coming years.

Products related to groceries, restaurant deliveries, pharmaceuticals, health, and hygiene products observed the largest growth in the Covid-19 crisis through online marketplaces. Customers avoided going out until they don’t have any alternative to purchase the product online.

There was a lack of efficiencyin the lockdown which resulted in people losing their jobs; businesses were shut, people experienced pay-cuts and amid all that there was just one platform that flourished, and that was e-commerce. A lot of people shifted their businesses online to get their sales back on track and they were successful also in doing so.

To avoid contact with people and to follow the social distancing rules, there was a rise in e-payments. People chose for cashless transactions to evade the spread of coronavirus. Some of the key elements that drive the development of e-commerce markets comprise steady growth of internet users and increasedalertness related to online shopping, growing online launching of products, and low prices on bulk buying.

The lower prices of goods because of direct distribution channels further contributed to the development of the international e-commerce market. Staying at home and social distancing pushed the customers for online shopping.

Now businesses have become more likely to use e-commerce services. Some businesses have taken the opportunity to acquire new skills to increase their online presence. Businesses have now moved forward with digital distribution plans. To guarantee a well-organized e-commerce experience for the customers, policymakers need to know their customers. They must foster the enabling environment for online transactions in areas that comprise digital goods and services.

In spite of all the bad things happening because of the outbreak of the coronavirus, economically 2020 was not bad for a lot of ecommerce companies as they only need an online delivery app for their business to complete the received orders.

Risks and Solutions while using QR Codes

October 4, 2021October 4, 2021 admin

QR codes are extremely common today, enough that the attackers are discovering ways to use them for profit.Quick Response (QR) codes are two-dimensional barcodes used to permitthe users to access data or web-based resources (URLs).

While the technology might have originally been unnoticed by the West, QR codes become more commonly used in 2020 because of the Covid-19 outbreak.Businesses, governments and other administrations turned to the technology as a way to track social movements.Governments in US, Europe, and Asia also used QR codes as part of the coronavirus track-and-trace systems.

QR Code Security Issues

1– First, hackers can inject your phone with malware. This direct approach needs nothing more than an unsuspicious employee or consumer to scan a QR code out of interest leading to an infected site. Just by visiting an infected site can activate a malicious download. One instance of how they can deliver this attack method is by sending the QR code in an email that seems to be genuine and hence attracting the user to scan it.
2– Second, the attacker leads you to a phishing website to steal your credentials or to achieve access to your private info on your mobile device. Phishing sites can be difficult to detect. They use a related-looking Universal Resource Locator (URL) to a confidential site. Another approach is by changing the domain extension. For instance, they change the “.org” to “.com.” Other times, there is a small change in the spelling of an URL that so hard to differentiate that it tricks the user. When the user visits the phishing website, username/login credentials are demanded. After the attacker has your log in, they can access your accounts, see private information, make changes and cause irreversible loss to your company name.
3– Third, cybercriminals can print-out free encoding tools on the internet to make the QR codes. They print the QR code on adhesive paper and place it over a valid QR code, or they can mail a malicious QR code to an unsuspecting customer.
4– Fourth, there’s always the danger that an attacker finds a bug in a code reader application that could end in the exploitation of cameras or sensors in phones or other devices.

Solutions toavoid QR Code scams:

Users have numerous ways to reduce the risk of QR code scams and security issues.

1– If anyone seems to send a QR code, connect with the supposed sender and enquire if they sent it.
2– Watch for URL-shortened links appearing after scanning the QR code, which could hide malicious URLs.
3– Organizations: Position a mobile defense solution that blocks the phishing attempts, exploits, phone takeover and unlawful downloads.
4– Embrace multifactor verification in place of password access to the applications and cloud resources.

It is very important nowadays to cover all your bases when it is about mobile data security. Defending against pervasive and rising malicious QR codes must be on top of that list.

Know more about QR code based applications with us.

Category: Business Growth

UX Design – Best Practices for Ecommerce web portals

UX Design vs Product Design: The Detailed Comparison

How brands can encourage customers to shop again and again

How Does An ERP Software Deliver An ROI (Return On Investment) For Your Business?

How ERP implementation is helping businessesto grow:

Impact of Covid-19 on the e Commerce Market in India

Risks and Solutions while using QR Codes

Services

Technologies

Industries

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